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Eastern IA Farmer_Fall23_SOUTH

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SOD FARM<br />

Lance Frye, Jack Armstrong, Easton<br />

Armstrong and Keaton Frye stand by<br />

some roles of sod, which they sell for<br />

both residential and commercial use.<br />

The Armstrongs are family members<br />

who were involved in the Seven<br />

Cities Sod business in years past.<br />

COMPANY: Seven Cities Sod<br />

LOCATION: 12554 210 St., Davenport, <strong>IA</strong><br />

52806<br />

FOUNDED: 1966 by Norman Frye, a<br />

fourth-generation farmer on the same plot<br />

of land<br />

ONLINE: sevencitiessod.com<br />

FUN FACTS: The company’s name came<br />

about from the original seven communities<br />

that made up the Quad Cities and<br />

surrounding areas: Davenport, Bettendorf,<br />

Moline, Rock Island, Silvis, Milan and East<br />

Moline.<br />

athlete injuries, so organizations like<br />

TPI are working to promote sod to<br />

take its place.”<br />

Like most farmers, a lack of rain<br />

had an impact on their business this<br />

year even though they can irrigate almost<br />

70% of their fields using pivot<br />

irrigation systems.<br />

“Yeah, we have irrigation, but we<br />

rely on Mother Nature as much as<br />

we can, especially in the early part<br />

of the summer. This year we had<br />

to start irrigating in May, which is<br />

one of the earliest dates I remember.<br />

Normally we don’t get into<br />

our irrigated fields until July and<br />

August,” Frye said.<br />

Despite the dry conditions, the<br />

family continues to look for ways to break<br />

into new markets including the ever-growing<br />

Des Moines metro area.<br />

“One of the options we are looking at is<br />

creating satellite farms around Des Moines<br />

and Waterloo, so we have our product closer<br />

to these urban populations,” Frye said.<br />

“We want to continue growing in our industry,<br />

whether that is expansion regionally, or<br />

expansion locally. We never want to be a<br />

stagnant company. With that in mind, we<br />

never want to lose sight of the pillars that<br />

we’ve built our farm business on, which<br />

are our quality of product and our personal<br />

relationships.” n<br />

Jennifer Marlowe<br />

Sales Associate<br />

Jenny Gordon<br />

Sales Associate<br />

Megan Fuglsang<br />

Agent<br />

Amy Schroeder<br />

Service Associate<br />

At Farm Bureau we believe strong working relationships should be rewarded. That’s why, when you switch to<br />

our coverage, you could be eligible for the Ag Advantage and Ag + Rewards discounts that can continue to grow<br />

over time.<br />

Contact us today to get started on a customized plan for your ag operation.<br />

563.340.5459 | AgentMegan.com<br />

Securities & services offered through FBL Marketing Services, LLC, + 5400 University Ave., West Des Moines, <strong>IA</strong> 50266, 877/860-2904, Member SIPC. Farm Bureau Property & Casualty Insurance Company, + * Western Agricultural<br />

Insurance Company, + * Farm Bureau Life Insurance Company + */West Des Moines, <strong>IA</strong>. Individual must be a registered representative of FBL Marketing Services, LLC to discuss securities products. Individual must be licensed with issuing<br />

company to offer insurance products. + Affiliates. *Company providers of Farm Bureau Financial Services. PR-AG-A (8-21)<br />

eifarmer.com FALL 2023 | EASTERN IOWA FARMER 55<br />

<strong>Eastern</strong>Iowa<strong>Farmer</strong>_South_Fall2023.indd 55<br />

9/19/23 3:35 PM

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