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PROFESSIONHAIR MILANO<br />

and health of the hair, aimed at optimising<br />

the performance of the hairdresser.<br />

For this reason, PROFESSIONHAIR® Milano<br />

is unique in the market of professional hair<br />

products.<br />

It not only offers product ranges with absolute<br />

qualitative excellence, but ones which real<br />

allies of the salon and the hair professional<br />

in their quest for client retention.<br />

PROFESSIONHAIR® Milano is a proud member<br />

of BeauticonValley® Holding Società Benefit, an<br />

organizational network of over 50 companies<br />

which, thanks to a unique and integrated<br />

supply chain, produce the most innovative<br />

and high-quality cosmetics products sold in<br />

over 130 countries around the world.<br />

STAR<br />

PRODUCTS<br />

24 KERATS® “the most<br />

precious R-EVOLUZIONE<br />

in the world of haircare”.<br />

What is the most<br />

precious element for<br />

people? Gold! And<br />

what’s most precious<br />

on people's heads?<br />

Their hair! Since hair<br />

is made of keratin, we<br />

have created the most<br />

precious enhancer for<br />

the hair structure: 24<br />

KERATS®. A professional<br />

range made up of 6<br />

precious products<br />

scientifically formulated<br />

for beautiful hair, thanks<br />

to the most advanced<br />

trichological research:<br />

TRICHOPOWER®<br />

SCIENCE.<br />

Exclusivity, preciousness<br />

and quality at the<br />

highest level are the key<br />

points of this innovative<br />

international haircare<br />

brand, which has<br />

instantly established<br />

itself as an icon of<br />

style and quality while<br />

targeting those who<br />

want the best for the<br />

beauty and well-being of<br />

their hair.

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