BEST IN EXPORT 2023 (new version)

REASONS WHY
Excellence in products
Innovation
Professional Quality
Training for professionals
Agile and dynamic organization
A light and flexible structure
and all the advantages associated with being
part of a large expanding group. In particular,
Brelil has a laboratory team that, on a daily
basis, develops cutting-edge formulations
to respond and anticipate market trends.
Furthermore, the production plant, located in
Lodi Vecchio (Lo), boasts very high standards
in quality control.
Brelil not only creates the very best products
for hairstylists, but also provides expert
training in the hair industry. It organises
various courses and training programs
through specialised trainers, as well as the
marketing and organisation of dedicated
events and shows in association with fashion
and lifestyle experts. Over the years, this
has enabled Brelil to become a small but
authoritative jewel in the hairdressing crown.
INNOVATION
The values of creativity, curiosity, anticipation
of trends and visionary spirit are strong
components in the Brelil brand.
TRAINING
Brelil's goal is the continuous skill building,
knowledge of the sector, the market and the
competition.
AGILE AND DYNAMIC ORGANIZATION
The Group continuously invests to expand its
portfolio, boost research and develop new
products and improve the way it operates. A
light and flexible structure enables maximum
speed in anticipating market trends and
implementing the right strategic moves.
MISSION AND VISION
Brelil's mission focuses on allowing everyone to
reflect their most intimate identity through their
own beauty. Its Vision is to inspire any salons
that wish to be recognised as trend creators
and advocates of well-being by their customers.
EXCELLENCE
Brelil is always looking for the best, with
a strong desire to perform to the highest
standards so that clients may live a truly
unique experience.