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BEST IN EXPORT 2023 (new version)

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REASONS WHY<br />

100% Made in Italy<br />

Planet Friendly & Ecosustainable<br />

360° Haircare Wellness<br />

<strong>version</strong> of self through an immersive ritual. A<br />

collection born to make everybody feel good<br />

and take care of every aspect of haircare,<br />

three essential lines dedicated to wellness:<br />

• Hair&Wellness<br />

Cream products dedicated to the<br />

reconstruction of the hair, lengths and<br />

styling customized according to needs.<br />

Dedicated to all types of hair, choosing the<br />

styling product that comes close to the<br />

characteristics of the customer, in three<br />

simple steps:<br />

Cleansing&Treatment<br />

Styling<br />

Finish<br />

• Color&Wellness<br />

Colouring products in powder 100% Natural,<br />

Vegan, Eco-sustainable, 98% Biodegradable<br />

and Planet Friendly<br />

An ambitious project, the dyeing herbs<br />

have a strong treating component that give<br />

strength and softness to the hair in addition<br />

to coloring. The result of Color&Wellness<br />

powder is a natural color, with the duration<br />

of a chemical color. This natural way of<br />

coloring is a 2 in 1: Treatment and Coloring.<br />

• Scalp&Wellness (coming soon)<br />

Healing products dedicated to the wellbeing<br />

of the scalp and providing anti-hair<br />

loss treatment in three simple steps<br />

Pretreatment (Cleans deeply and prepares<br />

the scalp for the treatment)<br />

Shampoo (Prevent weakening of the hair<br />

and subsequent fall)<br />

Lotion (Tones the scalp with an intense<br />

sanitizing and stimulating effect)

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