BEST IN EXPORT 2023 (new version)

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FARMEN Italian quality in the World. Reconciling this twofold nature has always been one of the essential points in its corporate mission: for this reason, 70% of personnel lives in Settimo Torinese and 90% of first level suppliers can be considered local. Always in this perspective, Farmen offers continuous and practical support to the local social fabric, sponsoring sport activities, NPOs, students, hospitals and other organisations. But international markets are also an integral part of the soul of Farmen: future goals include penetrating markets in ex-Yugoslavia, Argentina, Perù, Chile, Turckey, Singapore, Mongolia, Norway, Sweden, UK, Ireland, Iceland, Mexico, South Africa. What type of partners are we looking for? Professional importers, corporations, and retail chains. PEOPLE: THE ADDED VALUE Farmen's employees are their greatest asset: for this reason, the firm guarantees health protection and safety at work, transparent recruitment policies, equal opportunities and equitable remuneration, special terms for maternity and agreements with nurseries, freedom of trade union representation and continuous professional development. In parallel, we share the will to commit to a strategy of tangible and transparent external communication, to make Farmen's commitment visible and involve the entire supply chain. Additionally, we support the local environment and the local community, with the creation of virtuous economic and social systems. STAR PRODUCTS Zero/Vitality’s Zero is renewing itself, with a more ecological conscience, shifting the emphasis onto the sustainability of consumption. Vitality’s has chosen to embrace the Vegan philosophy with 3 green pillars: - for Us Vegan is: No sumbstances of anial origin or derivation and no GMOs are used. - 80-83% natural index: A tangible sign of Zero Colour’s daily commitment to respecting the planet and the well-being of women. - Formulation with Organic extracts: of green tea, aloe, marshmallow, equisetum, and thyme. With anti-oxidant and emollient properties, they help protect colour and leave hair softer and silkier. Deco/Vitality’s The new Deco line is the professional choice to play freely with light and look after hair at the same time. Deco contains Complex oil, a precious blend of Cotton oil and Illipe butter that by nourishing the hair helps reduce the depleting effects of the bleaching process. The keratin in the formula works synergistically with the Complex oil to protect hair and condition it superbly. Deco comprises a complete range for all lightening needs, looking after both scalp and hair. Epurà /Vitality’s From the heart of nature, to the heart of beauty. From the unspoilt nature of the Alps to the advanced technology of Vitality’s labs comes Epurá. Pura Complex: Gentian, Mountain arnica, Scots pine, Lemon balm, Juniper, St. John’s Wort. A multifunctional botanical complex carefully selected in collaboration with expert botanists to guarantee a safe and organic product, from seed to extract. Specific properties for each type of problem and intense fragrances. Tone/Vitality’s Delicate tone-on-tone colouring with no ammonia. It works gradually over time and doesn’t lighten the base, for an extremely natural colour. Thanks to Switch-on Technology, every nuance was broken down into all its tones to scientifically balance the percentages of coloured pigments and thereby obtain pure nuances.
THE VEGAN* COLOUR HIGH NATURAL INDEX Equisetum Marshmallow Thyme Green tea Aloe THE VEGAN HAIR DYE WITH A HIGH NATURAL INDEX Our commitment to respecting the planet and the beauty of women Diamond Skin Protection Shine Complex Sweet protection Ammonia free With PTD Organic extracts We love pets *Contains no animal-derived ingredients vitalitys.it
Page 1 and 2: B E S T I N E X P O R T AN EXCLUSIV
Page 3 and 4: 2023: SO FAR SO GOOD Paolo Maggi Ed
Page 6 and 7: ADI LUXURY BRANDS THE COMPANY ADI s
Page 8: ADI STAR PRODUCTS MEDUSA | DARK GRE
Page 11 and 12: REASONS WHY Italian Heritage since
Page 13 and 14: OUR MARKETS We sell thoughout impor
Page 15 and 16: MAKE THE DIFFERENCE, WITH CARE. Alw
Page 17 and 18: REASONS WHY Quality: Continuous imp
Page 19 and 20: COLORS FOR COLORISTS 5 different co
Page 21 and 22: Performance, quality and creativity
Page 24 and 25: BBCOS 30 YEARS OF EVOLUTION FOR THE
Page 26: BBCOS STAR PRODUCTS Earthia Color N
Page 29 and 30: REASONS WHY Excellence in products
Page 31 and 32: Permanent cream coloring treatment
Page 33 and 34: utilizing noble materials processed
Page 36 and 37: DANCOLY COSMETICS AIMING FOR PERFEC
Page 38: DANCOLY COSMETICS DIVERSIFICATION A
Page 41 and 42: REASONS WHY Diva Pro creates innova
Page 43 and 44: With interchangeable patterned slee
Page 45 and 46: STAR PRODUCTS REASONS WHY Smart bea
Page 47 and 48: REASONS WHY Colourful/Creative/Comm
Page 49: Left, some images of the production
Page 53 and 54: REASONS WHY educational project, tr
Page 55 and 56: WE CHANGE. IT’S NATURAL. • Maxi
Page 57 and 58: REASONS WHY Total solution for Impo
Page 59 and 60: STAR PRODUCTS Occupying 1,000 Sq. m
Page 61 and 62: Today the brand is present in over
Page 64 and 65: HSA COSMETICS A GREAT EXPERTISE IN
Page 66 and 67: HSA COSMETICS The soul of Nouvelle
Page 68 and 69: HQ HOLDING HAIR QUALITY ENDLESS PAS
Page 70 and 71: HQ HOLDING OUR BRANDS CLAIMS Lisap
Page 72 and 73: HQ HOLDING EDUCATION & COLLECTION O
Page 74 and 75: PARISIENNE TRADIZIONE COSMETICA It
Page 76 and 77: INDUSTRIAS ORIOL 80 YEARS IN THE SE
Page 78 and 79: INEBRYA WELCOME TO A NEW SENSORIAL
Page 80 and 81: FINELGA HOLDING RESEARCH AND INNOVA
Page 82: ITELY HAIRFASHION all technical ser
Page 85 and 86: REASONS WHY 100% Made in Italy Plan
Page 88: MYOSOTIS NATURE FAVOURS YOUR BEAUTY
Page 92 and 93: NEVITALY NATURE, ETHICS AND VISION
Page 94 and 95: NEVITALY OUR VISION YOUR VALUE We o
Page 96 and 97: OZONO HEALTH&BEAUTY A NATURAL AND B
Page 98: OZONO HEALTH&BEAUTY OUR SECRET The
Page 101 and 102:
REASONS WHY cultivate their own far
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I|BLONDE DECO&BALAYAGE FOR SIGNATUR
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REASONS WHY Driven by R&D and techn
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PRIME PRO EXTREME INNOVATIVE PROFES
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PRIME PRO EXTREME STAR PRODUCTS Bio
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than ever, everyone relates to a pr
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THE MOST PRECIOUS IN HAIR CARE 17 t
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RESEARCH AND INNOVATION Observe nat
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AltaStructa HairCareTherapy is the
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STAR PRODUCTS Electa Finest Hair Co
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REASONS WHY Formulated with up to 9
Page 125 and 126:
REASONS WHY Decades of experience i
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TECNO DRY 100% MADE IN ITALY OUR ST
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TECNO DRY TeknoAirpro This year, Te
Page 133 and 134:
In this page, Trinity hairstyling i
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NEW COLLECTION THE SECRET GARDEN SP
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REASONS WHY A family business compa
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PROFESSIONAL SALON BRANDS HAIRCARE
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