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BEST IN EXPORT 2023 (new version)

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STAR<br />

PRODUCTS<br />

REASONS WHY<br />

Smart beauty with reduced<br />

environmental impact and innovative<br />

vegan products<br />

Research in innovation with high<br />

% of natural origin ingredients,<br />

biodegradable formulas and<br />

sustainable packaging<br />

Respect for the professionals,<br />

the people and the planet<br />

The <strong>new</strong> Echos Color<br />

with 89 nuances<br />

100% VEGAN HAIR<br />

COLOUR<strong>IN</strong>G CREAM<br />

Echos Color is the <strong>new</strong><br />

Echosline hair coloring<br />

cream, without PPD<br />

and without resorcinol,<br />

enriched with green<br />

Tea extract, Tsubaki oil<br />

and Date oil.<br />

Claims & Benefits<br />

Completely vegan, the<br />

<strong>new</strong> color line fully<br />

reflects the "Less is<br />

more" philosophy that<br />

the brand has been<br />

pursuing since 2018.<br />

Not only the formula,<br />

but also the pack is<br />

sustainable and<br />

environmentally friendly,<br />

thanks to a<br />

compostable case, an<br />

infinitely recyclable<br />

aluminum tube and a<br />

cap that is 50% less in<br />

plastic than the previous<br />

one.<br />

Technical details<br />

The green tea extract<br />

protects the hair from<br />

oxidation and increases<br />

the duration of the color.<br />

The tsubaki oil<br />

increases the brightness<br />

of the color making the<br />

hair soft and shiny.<br />

The date oil protects<br />

and moisturizes the<br />

hair during coloring,<br />

leaving it healthy with<br />

each color service<br />

performed in the salon.<br />

VeganOK certified.<br />

What does it make the<br />

product special?<br />

Completely vegan<br />

formula, free of PPD and<br />

resorcinol, it has a less<br />

sensitizing formula for<br />

the clients in the salon<br />

and for the hairdresser.<br />

With high coverage of<br />

grey hair in a sustainable<br />

and compostable pack,<br />

there are 89 nuances to<br />

try and mix with each<br />

other to give space<br />

to creativity and to<br />

create taylor-made color<br />

service, among them<br />

the <strong>new</strong> innovative<br />

shades and color<br />

families such as .7<br />

Cold and .0 Ice.<br />

The <strong>new</strong> Echos Color<br />

guarantees to the<br />

modern colorist a<br />

coloring system adapted<br />

to the complex needs<br />

of salon clients, offering<br />

contemporary shades,<br />

with excellent long<br />

lasting color of each<br />

tone.

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