BEST IN EXPORT 2023 (new version)
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STAR<br />
PRODUCTS<br />
REASONS WHY<br />
Smart beauty with reduced<br />
environmental impact and innovative<br />
vegan products<br />
Research in innovation with high<br />
% of natural origin ingredients,<br />
biodegradable formulas and<br />
sustainable packaging<br />
Respect for the professionals,<br />
the people and the planet<br />
The <strong>new</strong> Echos Color<br />
with 89 nuances<br />
100% VEGAN HAIR<br />
COLOUR<strong>IN</strong>G CREAM<br />
Echos Color is the <strong>new</strong><br />
Echosline hair coloring<br />
cream, without PPD<br />
and without resorcinol,<br />
enriched with green<br />
Tea extract, Tsubaki oil<br />
and Date oil.<br />
Claims & Benefits<br />
Completely vegan, the<br />
<strong>new</strong> color line fully<br />
reflects the "Less is<br />
more" philosophy that<br />
the brand has been<br />
pursuing since 2018.<br />
Not only the formula,<br />
but also the pack is<br />
sustainable and<br />
environmentally friendly,<br />
thanks to a<br />
compostable case, an<br />
infinitely recyclable<br />
aluminum tube and a<br />
cap that is 50% less in<br />
plastic than the previous<br />
one.<br />
Technical details<br />
The green tea extract<br />
protects the hair from<br />
oxidation and increases<br />
the duration of the color.<br />
The tsubaki oil<br />
increases the brightness<br />
of the color making the<br />
hair soft and shiny.<br />
The date oil protects<br />
and moisturizes the<br />
hair during coloring,<br />
leaving it healthy with<br />
each color service<br />
performed in the salon.<br />
VeganOK certified.<br />
What does it make the<br />
product special?<br />
Completely vegan<br />
formula, free of PPD and<br />
resorcinol, it has a less<br />
sensitizing formula for<br />
the clients in the salon<br />
and for the hairdresser.<br />
With high coverage of<br />
grey hair in a sustainable<br />
and compostable pack,<br />
there are 89 nuances to<br />
try and mix with each<br />
other to give space<br />
to creativity and to<br />
create taylor-made color<br />
service, among them<br />
the <strong>new</strong> innovative<br />
shades and color<br />
families such as .7<br />
Cold and .0 Ice.<br />
The <strong>new</strong> Echos Color<br />
guarantees to the<br />
modern colorist a<br />
coloring system adapted<br />
to the complex needs<br />
of salon clients, offering<br />
contemporary shades,<br />
with excellent long<br />
lasting color of each<br />
tone.