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TECNO DRY<br />

TeknoAirpro<br />

This year, Tecno Dry also<br />

continues its innovation<br />

research aimed aimed<br />

to prioritise both<br />

technology and the<br />

well-being of the end<br />

user. The <strong>2023</strong> launch<br />

is called “TeknoAirPro”<br />

– an extremely light<br />

model but at the same<br />

time with a working life<br />

of about 20,000 hours.<br />

This <strong>new</strong> Tecno Dry<br />

product, equipped with<br />

a digital motor, is<br />

part of the line of<br />

professional brushless<br />

hairdryers with<br />

effective power of up<br />

to 2,650W. This is the<br />

result of constant and<br />

methodical innovation in<br />

engineering, assembly<br />

of materials and <strong>new</strong><br />

components, resulting<br />

in design and power<br />

blending perfectly.<br />

TeknoAirPro is a perfect<br />

combination of elegance<br />

and practicality and<br />

is available in black<br />

elegant, red elegant,<br />

pink elegant and<br />

champagne elegant. Its<br />

perfect ergonomics and<br />

lightness allow easy and<br />

long-lasting use and it<br />

has an optimum heat-toair<br />

ratio.<br />

OUR FOCUS:<br />

CUSTOMIZATION<br />

All Tecno Dry products can be customized<br />

according to the customer’s needs; it is<br />

therefore possible to design and create a<br />

specially made product focusing the attention<br />

on a personalized marketing, with the aim<br />

to target the market segment identified by<br />

the Customer. Customization can refer just<br />

to graphics and aesthetics by adding the<br />

customer’s logo on the product, but it can<br />

also involve inner components, in order<br />

to satisfy the end user requests. During<br />

the customization process, it is of utmost<br />

importance to remember that the specific<br />

needs of the Customers are the basis on<br />

which a <strong>new</strong> product is shaped out of an<br />

already existing one from Tecno Dry’s range.<br />

This generates a constant interaction among<br />

Tecno Dry, Customer, market demands and<br />

development of a <strong>new</strong> brand.

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