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ITELY HAIRFASHION<br />

all technical services. Within its range all<br />

professional stylists are able to find solutions<br />

and inspirations for their work. The company,<br />

besides a continue research of <strong>new</strong> formulations<br />

and a constant upgrade of its operations, offers<br />

a consistent support in marketing and education<br />

to its customers and partners all around the<br />

World with its internal staff and a well-developed<br />

network of trainers. “Easy to use and easy to<br />

sell” – says Lucio Fusaro – “this was the first<br />

statement we used when we landed in the<br />

United States, back in the 80’s. Today we also<br />

proudly say easy to import, thanks to our ISO<br />

certifications (ISO 9001 and 22716) that offer<br />

an additional guarantee of service and safety”.<br />

STAR<br />

PRODUCTS<br />

Aquarely<br />

L’innovativa formula di<br />

Aquarely garantisce:<br />

• 100% di copertura dei<br />

capelli bianchi<br />

• Fino a 4 toni di<br />

schiaritura<br />

• Vegan formula e<br />

Vegan packaging<br />

• Lunga durata del<br />

colore<br />

• Luminosità e<br />

brillantezza dei capelli<br />

grazie all’&-Plex Bond<br />

Repair<br />

• Rispetto e protezione<br />

della cute<br />

• Esperienza<br />

multisensioriale<br />

nell’applicazione<br />

• Texture cremosa e<br />

profumata<br />

coverage (even the most<br />

refractory ones) are<br />

guaranteed and tested<br />

thanks to the<br />

Mediterranean blend<br />

and the patented &-plex<br />

Bond Repair. Mix 1:1<br />

Colorly Optimus<br />

Permanent hair color<br />

cream, with reduced<br />

ammonia content in<br />

a 60 ml tube.<br />

Color adhesion,<br />

longevity, flawless<br />

results, gray hair<br />

Iconic Blonde<br />

Extra performance hair<br />

decolorizer. Innovative,<br />

ultra-performance<br />

decolorizer enriched<br />

with the exclusive &-Plex<br />

Bond Repair, which<br />

eliminates yellow<br />

residue when lightening.<br />

Ideal for lightening<br />

techniques using foil<br />

or thermal strips to<br />

achieve higher lightening<br />

results of up to 9<br />

shades. ICONIC<br />

BLONDE is a compact,<br />

microgranular,<br />

decolorant powder.<br />

Does not swell and is<br />

easy to mix and apply.

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