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THE FUTURE, - Solvay

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209808 209815 209821<br />

TAKING DRUG SYN<strong>THE</strong>SIS TO <strong>THE</strong> NEXT<br />

LEVEL: FROM BATCH TO FLOW PROCESSES<br />

From chemical to technical<br />

<strong>THE</strong> PROJECT. During drug discovery and<br />

development processes, new compounds are<br />

synthesized and tested for biological activity.<br />

We are implementing a paradigm shift in the way<br />

our compounds are being synthesized. This<br />

paradigm shift concerns the move from batch<br />

synthesis to continuous fl ow synthesis. In<br />

continuous fl ow the various components of a<br />

chemical reaction are continuously fed into micro<br />

and milli reactor channels. These channels allow<br />

for perfect heat and mass exchange compared to<br />

a typical batch reactor. As a result we can follow<br />

the optimal synthesis route with the safety of the<br />

reaction under constant control. In addition,<br />

a reduction of by-products plus a higher purity of<br />

the main product can be achieved.<br />

The application of this technology fundamentally<br />

changes the development effort for scaling-up: it<br />

no longer focuses on the reaction itself and<br />

scaling-up becomes a technical, rather than a<br />

chemical process. Operational responsiveness<br />

increases dramatically.<br />

PHARMACEUTICALS SECTOR<br />

> Bart Vansteen ; Niek Buizer ; Fabrice Guillier ;<br />

Peter Hoeijmakers ; Chris Kruse ; Gert Lagerweij ;<br />

Bastiaan Lastdrager ; Carla Schenk ; Uwe Schoen ;<br />

Leo Sliedregt.<br />

RUSSIAN RAMP-UP: SOLVAY<br />

PHARMACEUTICALS EXTENDS ITS<br />

FOOTPRINT INTO POST-COMMUNIST RUSSIA<br />

AND ACHIEVES EXCELLENT MARKET SHARE<br />

A Russian success story<br />

<strong>THE</strong> PROJECT. We started development<br />

in Russia in 1998-1999: with a small offi ce in<br />

Moscow and ten people hired locally, turnover<br />

in 1999 was EUR one million. With 140 million<br />

people spread over 11 time zones, we needed a<br />

new sales team distributed over a wide area and<br />

distant from the head offi ce. We selected young,<br />

inexperienced people straight out of university,<br />

mostly with medical training, and we trained them<br />

in our in-house training centre. Using advanced<br />

electronic fi eld support systems we gave them<br />

positive feedback and liberally praise, we taught<br />

them to strive to be champions and to reach for<br />

the sky. With a turnover of EUR 150 million in<br />

2008, we had a market share of 2.4%, and we<br />

have now entered the top 10 companies<br />

operating on the Russian pharmaceutical market.<br />

A replicable success story?<br />

PHARMACEUTICALS SECTOR<br />

> Leonid Parshenkov.<br />

MANUFACTURING AND SUPPLY<br />

REPOSITIONING ITS SITES<br />

Objective: excellence<br />

<strong>THE</strong> PROJECT. We changed our business<br />

model from plant centered to an integrated supply<br />

chain model with centers of excellence. We added<br />

an integrated supply chain based on the PULL<br />

principle and we created an innovative, new<br />

Central Demand and Supply Planning department.<br />

This has increased our fl exibility to respond more<br />

quickly to changes in the marketplace. All aspects<br />

of the change management process (the<br />

organization, performance oriented management<br />

tools and training and development of our<br />

employees) were addressed in our focus to<br />

become an organization of world class excellence<br />

driven by continuous improvement and with<br />

positive fi nancial impact on cost and working<br />

capital.<br />

PHARMACEUTICALS SECTOR<br />

> Ulf Suerig; Philippe Castellino; Daniel Graf;<br />

Chantal Heroux; Jean-François Hilaire; Marc Lam;<br />

Jean-Pierre Meriaux; Thomas Petit; Paul Robben;<br />

Philippe Sail; Ton Stam.<br />

<strong>Solvay</strong> <strong>Solvay</strong> live live - JUILLET - JULY 2009 - 35

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