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THE FUTURE, - Solvay

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Management<br />

improvement<br />

46<br />

Management improvement > INNOVATIONS 09<br />

209865 209872<br />

VIRTHUALIS – ENVISIONING <strong>THE</strong> <strong>FUTURE</strong><br />

Human factor modeling<br />

<strong>THE</strong> PROJECT. Industrial accidents are costly<br />

in terms of wasted lives and lost revenue.<br />

They are also tricky to anticipate, especially when<br />

human error is involved. A new tool developed<br />

by a European consortium of which SIS (<strong>Solvay</strong><br />

Information Services) is a member, offers an<br />

answer. VIRTHUALIS couples Virtual Reality<br />

Environments with Human Factor software<br />

to create real-time simulations of critical events<br />

in existing or future industrial sites. Users interact<br />

and learn in this dynamic and realistic<br />

environment. Their monitored behavior offers<br />

valuable insight into the role of humans in<br />

accidents and helps to improve safety standards<br />

and reduce future risk. Used in conjunction with<br />

existing safety procedures, VIRTHUALIS is a<br />

user-friendly tool of high value throughout the life<br />

cycle of a plant, from design to decommissioning.<br />

CC SIS<br />

> Fabrizio Asdente; Massimo Benella;<br />

Giorgio Carimati; Simone Colombo; Alessandro Lippi;<br />

Stefano Perna.<br />

<strong>THE</strong> SOLUTION UNIT CONCEPT LAUNCHED<br />

AND IMPLEMENTED BY CBD INTO <strong>THE</strong><br />

CHEMICALS SECTOR<br />

From Products to Solutions<br />

<strong>THE</strong> PROJECT. The Solution Unit concept was<br />

created in 2006 as a mean to support the<br />

Chemicals Sector with its growth objectives. By<br />

bringing together people dedicated exclusively to<br />

one market, the aim was to create additional<br />

value for <strong>Solvay</strong>, driven from a market rather than<br />

a product approach, pulling together the range of<br />

experiences from across the sector.<br />

The fi nal objective was twofold: First merge all<br />

activities of the Chemicals Sector in one specifi c<br />

fi eld of application in order to reach critical size,<br />

to better understand market requirements and<br />

trends and to establish intimacy with key players;<br />

second, reinforce market penetration of <strong>Solvay</strong><br />

and generate growth through the development of<br />

new products in order to become a real solution<br />

provider to the selected market.<br />

Three Solution Units were born from this concept,<br />

focusing each on a specifi c market segment:<br />

Solution Unit Healthcare Inorganics, Solution Unit<br />

Environmental Specialties covering soil<br />

remediation and water treatment, and Solution<br />

Unit Wet Chemicals focusing on high purity liquids<br />

aiming at cleaning and etching in electronic<br />

applications.<br />

The Solution Unit Healthcare Inorganics has<br />

increased profi tability from EUR 3.7 million in<br />

2006 to an estimated EUR 5.5 million in 2009<br />

without increase in volume, or the need for<br />

additional capital investment. Despite the<br />

economic recession, profi ts are expected to<br />

increase by 10% in 2009 compared to 2008.<br />

The Solution Unit Wet Chemicals has already<br />

contributed to improving the results of the existing<br />

activities and opens huge growth perspectives,<br />

with an estimated gain of EUR 0.5 million for<br />

2009.<br />

CHEMICALS BUSINESS<br />

DEPLOYMENT<br />

> Sharon Powell; Jean-Marie Blondel;<br />

Steve Dobson; Cédric Humblot; Claudine Lewalle;<br />

Rodolfo Lollini; Flavio Remonato; Michael Sell;<br />

Laurence Soeteman.<br />

210194<br />

SEEDS FOR GROWTH<br />

Strategic themes<br />

and creativity<br />

<strong>THE</strong> PROJECT. The ‘Seeds for Growth’ project<br />

established by the Chemicals Sector recommends two<br />

ways of stimulating innovation for growth:<br />

• in terms of content: focusing creativity on a strategic<br />

theme selected by senior Sector management;<br />

• in terms of process: stimulating creativity around the<br />

chosen theme by organizing creativity sessions<br />

involving 20 to 70 representatives from all horizons<br />

and competences in the Sector.<br />

Launched in 2008, ‘Seeds for Growth’ has focused on<br />

the strategic theme of ‘Chemistry beyond fossil fuels’.<br />

1 000 ideas were gathered, grouped into 50 families.<br />

In late 2008, a jury selected the 10 families of most<br />

promising seeds that were then studied more deeply<br />

by the members of the CBD (Chemicals Business<br />

Deployment) team. In late May 2009, the Chemicals<br />

Board chose three projects among the 10 families<br />

studied, particularly in the fi elds of CO 2 sequestration,<br />

lightweight and insulating mineral materials, and the<br />

recovery of manufacturing by-products for conversion<br />

into raw materials with high added value.<br />

‘Seeds for Growth’ in 2008 will have resulted in the<br />

launch of three projects in areas with high growth<br />

potential and in line with our strategic commitment to<br />

sustainability.<br />

CHEMICALS BUSINESS<br />

DEPLOYMENT<br />

> Pascale Feickens; Heinz-Joachim Belt;<br />

Jean-Marie Blondel; Roger Gaudy;<br />

Claudine Lewalle; Rodolfo-Eugenio Lollini;<br />

Olivier Patat; Carlo Pini; Kris Schauvliege.

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