Little Black Book 2024
Suppliers, expert knowledge and inspiration. From the publishers of Open Air Business magazine.
Suppliers, expert knowledge and inspiration. From the publishers of Open Air Business magazine.
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Woodman's Hut<br />
GLAMPING<br />
Tiger's Treehouse<br />
KEY FINDINGS<br />
Gen Z, video and authenticity<br />
Glamping has a fortunate position, appealing not<br />
only to those seeking tranquillity and connection<br />
to nature but also to a demographic searching for<br />
visually appealing experiences for social media,<br />
particularly on TikTok, where Canopy & Stars has<br />
seen significant growth in the last 12 months.<br />
This, coupled with a notable increase in site traffic<br />
from 18–24 year olds, underscores the importance<br />
for glamping companies to adapt product and<br />
strategies to cater to the younger generation's<br />
motivations and preferences.<br />
Continued demand, the high-low, and<br />
making a stand<br />
The good news is that, even with economic<br />
uncertainty, demand for glamping holidays<br />
continues to rise. While the market has settled<br />
after the Covid boom, Canopy & Stars reports<br />
seeing 2022 levels maintained into 2023 and<br />
forecasting for <strong>2024</strong> remains strong. Nightly rates<br />
take focus from length of stay, group bookings see<br />
Saba's Hut<br />
18
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