Little Black Book 2024
Suppliers, expert knowledge and inspiration. From the publishers of Open Air Business magazine.
Suppliers, expert knowledge and inspiration. From the publishers of Open Air Business magazine.
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ookings, billing and information gathering;<br />
improving efficiency and communication<br />
between your team and your clients.<br />
Everyone is a content creator<br />
The ongoing development of social media<br />
continues to astound me, particularly our desire<br />
to be part of the content and not just bystanders.<br />
This has created a new phenomenon of Wedding<br />
Content Creators. Professionals who can be<br />
hired to capture the whole day from behind-thescenes<br />
action to those special wedding moments<br />
so that couples can share them with their wider<br />
audience within 24 hours of their wedding day.<br />
They don’t replace the expertise of wedding<br />
photographers and videographers but they can<br />
produce short-form videos and stills specifically<br />
designed for social media content.<br />
This trend could have benefits for wedding<br />
venues by helping to raise their profile and reach<br />
a wider audience without having to take any<br />
direct action themselves. There may be risks<br />
however in not being able to control the content<br />
and how your venue is presented to the wider<br />
world. Good communication and relationships<br />
with your couples is important so you are kept<br />
aware of all their wedding plans and plans to<br />
document it!<br />
Recruitment has been a major challenge for<br />
the wedding and events industry and historically<br />
we have been neglectful of the wellbeing of<br />
our staff. I have (mostly happy) memories from<br />
my twenties and thirties of working endlessly<br />
long days with a few hours’ sleep in between.<br />
Somehow I survived but I recognise that this<br />
lifestyle is not sustainable and work-life balance<br />
is important not only for our physical health but<br />
our mental health too. We need to look after<br />
each other and leave robotic working to AI!<br />
Good communication and<br />
relationships with your couples<br />
is important so you are kept aware of<br />
all their wedding plans and<br />
plans to document it!<br />
GETTY IMAGES<br />
VENUES<br />
Supporting and sustaining one another<br />
This year I am also focusing on sustainability<br />
not only in terms of the environment but<br />
also in how we continue to sustain our<br />
human resources and financial viability of<br />
weddings and events. Money is a significant<br />
driver for all of us. The cost of living is high<br />
and other economic factors are impacting<br />
our businesses and our customers’ budgets<br />
so it is important that we remain vigilant of<br />
costs.<br />
MEET THE EXPERT<br />
Charlotte Winship<br />
Charlotte Winship has over 20 years’ experience transforming good wedding and events venues<br />
into great ones. She is an expert in helping venues reach their ideal customers, maximise sales<br />
opportunities, increase profitability, establish effective teams and streamline venue operations.<br />
07493 350303 / charlotte@charlottewinship.com / www.charlottewinship.com<br />
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