Little Black Book 2024

VeNUES
How to Navigate 2024
Charlotte Winship offers her advice on guiding your wedding business
through a rapidly evolving landscape
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Like each new year, 2024 brings uncertainty.
What we can be certain about is that
whatever is happening in the world, people
want to celebrate important life events in
some way or another (legally!).
The wedding industry has always been
exciting; filled with ideas, innovations and
creativity sparked by new generations of
couples and their changing behaviours, trends
and expectations. Sometimes it can feel a bit
overwhelming for venues to keep up with this
constant evolution and it can be a challenge to
continuously stay on our toes ready to pivot,
adjust and adapt.
Let your vision and values lead you
It’s important to stay authentic so start the year
reminding yourselves of your vision and values
and plan your year strategically to ensure that
your goals and actions align with this. Spend
time reviewing what brought you into this
industry and what keeps you here. What do you
love and enjoy most about weddings? What are
your strengths? What type of weddings do you
want to see more of? Who are the people that
you want to work with? How do you, your venue
and the services you offer meet these?
The UK wedding market is not generic. Your
values and your venue are unlikely to appeal to
everyone. Acknowledge this and be very specific
in your marketing and communication strategy
about who you are and who it is that you want
to book your venue. Consider the language
and imagery you are using in your marketing
campaigns. How are you expressing your values
and the unique qualities of your venue? Is your
venue inviting to everyone?
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