Sleep Tech March- April 2024

March - April 2024

Editor 

Let’s discover the 

latest in the Discovery 

City Columbus 

Welcome to the vibrant city of Columbus, Ohio, and 

to the special edition of Sleep Tech magazine for 

the International Sleep Products Association (ISPA) 

Expo! It is my pleasure to present this exceptional 

edition, dedicated to exploring the latest advancements 

in sleep technology, innovations, design, and 

sustainability. 

Our team has worked tirelessly to bring you a comprehensive 

and insightful look into the ever-evolving 

landscape of sleep technology. Whether you’re a 

seasoned industry professional or an enthusiastic 

visitor to the ISPA Expo, this magazine aims to 

be your go-to resource for the most cutting-edge 

developments in the world of sleep. 

In this special edition, we delve into the core themes that define the future of 

sleep technology. From groundbreaking innovations that promise to revolutionize 

the way we experience rest to design trends that seamlessly merge 

style with functionality, our curated content ensures a deep dive into the 

forefront of the sleep tech industry. 

Sustainability remains a key focus, reflecting the growing awareness of our 

collective responsibility to prioritize eco-friendly solutions. We explore how 

companies in the sleep tech sector are taking strides towards greener practices, 

showcasing their commitment to both quality sleep and a sustainable 

future. 

One of the highlights of this edition is our exclusive interviews with key industry 

players. Gain valuable insights from company officials as they share their 

visions, challenges, and success stories. These interviews provide a unique 

glimpse into the minds driving the innovation that shapes our sleep environments. 

As you navigate the ISPA Expo, use this magazine as your companion in 

discovering the latest products, trends, and thought leadership in the world 

of sleep tech. Whether you are an exhibitor showcasing your groundbreaking 

solutions or a visitor seeking inspiration, we hope this magazine enriches your 

experience and fuels your passion for the dynamic field of sleep technology. 

Thank you for being a part of this exciting journey with us. Enjoy the expo, 

embrace the innovations, and let Sleep Tech magazine be your guide to a 

future where sleep is not just a necessity but a delightful experience. 

Sweet dreams and happy reading! 

Editor 

Mehmet SÖZTUTAN 

mehmet.soztutan@img.com.tr 

Mehmet Soztutan 

Publisher 

ISTMAG 

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Mehmet SOZTUTAN 

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8 SleepTech • March - April

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Contents 

12 BekaertDeslee ISPA is a unique 

platform for sectoral contacts 

16 Making breakthrough plansin 

export markets with Turquality 

support Durak Tekstil increases its 

turnover target by 30% in 2024 

20 Europe’s furniture export leader 

Poland is preparing for All4Wood 

24 Mert Makina and United Mattress 

Machinery forge transatlantic 

partnership: Welcome United Mert 

Makina! 

32 Sleep Expo Europe and UTECH 

Europe will be organised together 

36 BekaertDeslee expands global 

network with a strategic joint venture 

in India 

38 Latest technology in textile; 

nanotextile 

50 ISPA to hold its biennial ISPA EXPO 

in Columbus ISPA Expo to inspire the 

entire industry branches 

56 ISPA announces retirement of 

President Ryan Trainer 

60 Elektroteks aims high 

64 Aydın Tekstil aims to reach the top 

in quality 

INDEX ADS 

Boyçelik..................................................................... Front cover 

Boyteks...................................................................... Back cover 

Form Sünger........................................................ Front cover ear 

Boyteks................................................................ Back cover ear 

Mert Makina......................................................Inside front cover 

mert Makina............................................................................... 1 

Foam Home............................................................................4-5 

Nova Sünger.............................................................................. 7 

Özen İplik................................................................................... 9 

Gemba Makina................................................................... 10-11 

Allbemac............................................................................. 14-15 

Kırayteks............................................................................. 18-19 

Delsa...................................................................................22-23 

EMR Etiket..........................................................................28-29 

Day Plastik............................................................................... 31 

Sleep Expo..............................................................................33 

Starfelt................................................................................34-35 

Tüyap....................................................................................... 37 

Mattress Prod.......................................................................... 39 

Colomica................................................................................. 41 

Nanoyay...................................................................................43 

Robatech.................................................................................45 

68 Mattregate: By 2024 we aim to 

double the number of customers in the 

American market 

72 BekaertDeslee unveils innovations 

and sustainability at ISPA EXPO 2024 

76 Boyçelik: ISPA Expo stands out 

as the world’s most important bed 

materials fair 

80 Ted Bed: The Audıence’s Choıce for 

Best Bulgarıan Company Of The Year 

82 Sefox: It is a pleasure to meet with 

our customers in America 

86 Form Sünger: We expect ISPA Expo 

to increase our volume in the global 

industry 

90 Comfytex: We want to expand our 

customer portfolio in America 

96 Çokyaşar Holding: We want to seize 

new business opportunities in the 

American market 

98 Kimyapsan: We want to increase 

our business volume by making new 

investments in America 

102 Erplast: We are trying to increase 

our activities in America 

106 Kar-as aims to reach a wide 

audience at ISPA fair 

108 Milkay: We will continue to add 

value to our company and our sector 

110 Get a glimpse of the future: 

Guangzhou CIFF 2024 to showcase 

cutting-edge office and commercial 

space trends 

116 Mattress technology fairs will 

continue without slowing down in 

2024 

122 IBIA said ‘continue’ with Osman 

Güler 

124 IBIA President Güler: 

124 Our industry has reached over 3 

billion dollars 

126 Mattress sub-industry and 

technology companies at 

126 IBIA Expo 2024 Istanbul 

134 Discover a new era of mattres 

Manufacturing Machine 

138 Unveiling the wonders of 

automatic pocket spring machines 

140 Progressing story of adhesives 

used in mattress manufacturing 

Durak....................................................................................... 47 

Bedco...................................................................................... 49 

Feltturck................................................................................... 53 

Marsteks.............................................................................54-55 

Nerteks.................................................................................... 57 

GizGrup..............................................................................58-59 

Doqu...................................................................................62-63 

MattreGate......................................................................... 66-67 

Marsala...............................................................................70-71 

Erplast................................................................................ 74-75 

Usta Makina........................................................................78-79 

Borsa....................................................................................... 81 

Bella yay ........................................................................... 84-85 

NewTech............................................................................ 88-89 

Emr..........................................................................................93 

Bedcover............................................................................94-95 

Türker...................................................................................... 97 

MTT Makina.................................................................... 100-101 

Sefa Makina.................................................................... 104-105 

EDRKimya........................................................................114-115 

Metal Matris.................................................................... 120-121 

Fanuva................................................................................... 131 


Profile 

BekaertDeslee ISPA is a unique 

platform for sectoral contacts 

Bekaert Deslee’s North America Design and Marketing Director 

Charlene Vaz said that they would offer innovation and 

sustainability solutions to visitors at ISPA Expo. 

In an interview prior to the fair, 

Charlene Vaz emphasised that 

ISPA is a very important and 

unique platform for the mattress 

industry and said that they focus 

on strengthening Bekaert Deslee’s 

presence in North America. 

She said that they are able 

to offer customised solutions to 

consumers in the USA, Canada 

and Mexico and that their work 

on innovation and sustainability 

reflects how much they care 

about the market. 

What are your expectations from 

ISPA exhibition? 

ISPA presents an unparalleled 

platform for industry connectivity 

and relationship-building, and 

we’re thrilled to be a part of it. 

At BekaertDeslee, we’re eager 

to unveil our CASA Collection, 

showcasing our cutting-edge 

innovations and inviting meaningful 

engagements with our valued 

customers. Moreover, we’re 

excited to delve into potential 

collaborations that resonate 

with our strategic objectives. 

Our presence at ISPA underscores 

our steadfast dedication 

to innovation, sustainability, and 

delivering customer-centric solutions. 

Through our products, we 

want to show that we seamlessly 

blend global trends with lifestyle 

preferences. 

How important is the American 

market for you? Can you tell 

us about your activities for this 

market? 

The American market holds significant 

importance for Bekaert- 

Deslee, and we have strategically 

focused on strengthening our 

presence in North America. 

Our emphasis on innovation, 

sustainability, and customer 

service aligns with the market’s 

demands. With full-function 

business units in the US, Canada, 

and Mexico, we can provide 

tailored solutions to local consumers, 

reducing lead times and 


optimizing transportation. Our 

commitment to sustainability, 

exemplified by LEED certification 

in our upcoming cut & sew plant 

in Mexico, reflects our dedication 

to the American market’s values 

and expectations. 

Can you tell us about the 

features of the products you will 

exhibit at the fair? 

BekaertDeslee is poised to showcase 

a diverse range of products 

at ISPA, highlighting our dedication 

to quality, innovation, and 

sustainability. From meticulously 

crafted mattress and pillow covers 

to options in tapes, and an 

array of woven and knit fabrics, 

our offerings span across various 

categories. Our commitment to 

climate regulation, beauty, utilization 

of natural fibers, and catering 

to the hospitality sector is showcased 

throughout our collection. 

Moreover, we are proud to spark 

conversations on pressing topics 

such as the integration of AI and 

initiatives of empowering women. 

SleepTech • March - April 

15

Profile 

Making breakthrough plans 

in export markets with Turquality support 

Durak Tekstil increases its 

turnover target by 30% in 2024 

Achieving its turnover targets in 2023, a challenging year, Durak 

Tekstil aims to grow by 30% in dollar basis in 2024. The company 

will obtain the main part of the growth from foreign markets, 

which it has focused on in recent years. 

Durak Tekstil, a leading manufacturer 

of industrial sewing 

and embroidery threads, 

managed to achieve its targets in 

2023 under challenging production 

and market conditions. Celebrating 

its 50th anniversary, the company 

has been making successful strategic 

moves regarding exports in 

recent years with the strength of its 

solid position in the domestic market. 

Durak Tekstil, exporting to more 

than 77 countries, aims to increase 

its turnover by 30% in dollar basis 

in 2024, with the main share coming 

from sales to foreign markets. 

In 2022, the company increased its 

global activities and power with the 

Turquality certificate it received and 

has focused on expanding its brand 

awareness globally with its special 

R&D solutions. 

Stating that in 2023, macroeconomic 

indicators (parameters) were 

quite challenging, Chairman of the 

Board of Directors of Durak Tekstil 

Hüseyin Kuru noted that despite 

these unfavourable conditions, they 

achieved the budget targets they 

set at the beginning of the year. 

Kuru informed that they achieved a 

growth in turnover in line with expectations 

compared to the previous 

year, making the following remarks 

about the year; “In general, election 

years are periods of uncertainty. 

There was an uncertainty due to the 

elections to be held in the first half 

of 2023. Furthermore, the effects of 

the earthquakes affecting 11 of our 

cities and causing a great loss of life 

and property were felt in all sectors. 

During all these processes, there 

were serious increases in production 

costs. The Turkish textile sector has 

suffered a serious loss in exports 

in recent years, and unfortunately, 

our loss of momentum as a country 

continued at the point of competing 

in the foreign market in 2023. With 

the determination of a new economic 

policy and the emergence of short 

and medium-term plans, we believe 

that a more positive process will 

begin within a few months.” 

Kuru pointed out that the wide customer 

network they have achieved 

with the brand power that comes 

from quality production provides 

them with an advantage in these 

challenging market conditions and 

disclosed; “Durak Tekstil has tens 

of kinds of sewing and embroidery 

threads that appeal to many different 

sectors. Since we do not confine 

ourselves to a single field we are 

able to tolerate any decline in one 

field with sales in other fields. We 

offer our high quality, technically 

specialised and sustainable products 

to manufacturers with the best 

service. In this way, we reached 

more than ten thousand customers 

in both domestic and foreign markets 


throughout the year. By emphasising 

its brand and quality differentiation 

in industrial thread, Durak Tekstil has 

become a more demanded partner 

in the market. In the long term, this 

development is more important than 

periodic sales figures. After all, we 

grew against all odds in 2023, and 

the real figures we have achieved 

draw us a very optimistic outlook for 

2024.” 

2024 target is to increase 

turnover mainly abroad 

Remarking that 2023 turnover was 

realised in parallel with expectations, 

Hüseyin Kuru emphasised that they 

are targeting 30% growth in dollar 

basis in 2024. He indicated that the 

domestic market has a 10% share in 

this growth and that the main growth 

will be experienced in international 

sales. 

Kuru stated that Durak Tekstil is a 

company that makes sales to 77 

countries as of today, highlighting 

that they have reached all 5 continents 

in exports mainly in Central 

and Eastern Europe and North America. 

Reminding that in 2022 they 

were accepted to the Turquality programme, 

Kuru said; “Being the first in 

our sector to be included in Turquality, 

which provides support to Turkish 

companies in foreign markets and 

whose participation depends on very 

challenging conditions, will turn into 

an important advantage for us. The 

Turquality programme encourages us 

to establish dominance in these markets 

by digging deeper.” He informed 

that they have placed many activities 

and investment programmes in the 

budget agenda in 5 different country 

markets determined within the scope 

of this programme adding that they 

aim to place Durak Tekstil among the 

world’s top 5 big brands in its field 

for the medium term. 

10% of employees are employed 

in R&D 

Hüseyin Kuru stated that Durak 

Tekstil carries out activities that go 

beyond being a standard sewing and 

embroidery thread manufacturer and 

constantly expands its markets with 

innovative products as a result of intensive 

R&D activities. Saying; “R&D 

is our driving force”, Kuru continued 

his words as follows; “We allocate 

7% of our profit to R&D activities every 

year. Our in-house R&D department 

consists of expert engineers 

and interdisciplinary experts. When I 

say that 10 percent of our total employment 

consists of R&D employees, 

I think we will have shown how 

much importance we attach to this 

issue. Therefore, I can say that we 

are the locomotive company in our 

sector in terms of product development.” 

He remarked that they carry 

out joint studies with both the sector 

and universities for R&D studies, 

stating that innovations that appeal 

to technical specifications and 

special usage areas will be launched 

in 2024. Pointing out; “Durak is in 

every aspect of life”, Kuru added that 

among the new products they will introduce 

to the market this year, there 

will be an innovation that will facilitate 

the care of the elderly and the sick. 

Indicating that Durak Tekstil focuses 

on sustainability as much as 

developing innovative products, he 

explained that they have transformed 

this concept into a part of their 

corporate identity with an end-to-end 

concept as follows; “Sustainability 

is of fundamental importance for us 

as a concept that constitutes the 

dynamism of the supply chain. This 

process, starting from the sources 

of raw materials, covers a traffic that 

goes all the way from the finished 

product to the customer and even to 

after-sales service. We meet the criteria 

for ecological sustainability and 

recycling, as well as implementing 

our plans for financial sustainability. 

Our durability, capital structure, financial 

strength and customer profile 

determine our basis regarding competition. 

To conclude, Durak Tekstil 

as a financially sustainable company 

adds more value to its stakeholders 

both with its production processes 

and products.” 


19

Events 

Europe’s furniture export 

leader Poland is preparing for 

All4Wood 

All4Wood, Europe’s leading furniture and bedding supply industry 

fair, will be held in Warsaw, the capital of Poland, on 14-16 May 

2024. 

Poland stands out with its 

dynamic approach in Europe’s 

leading woodworking, 

forest products and mattress 

sub-industry sectors and 

being Europe’s leading country 

in furniture exports. The country’s 

potential in these sectors is 

expected to make it an important 

player in the global market in the 

coming years. 

Leading Position in Furniture 

Exports 

Poland is the largest furniture exporter 

in the European Union with 

furniture exports of $ 16 billion. 

The country’s furniture industry 

is in demand worldwide with its 

quality products and competitive 

prices. 

Poland has a rich forest wealth 

with 9.3 billion hectares of forest 

area. The country attaches great 

importance to the principle 

of sustainability in its forestry 

policies, protecting forest ecosystems 

and focusing on leaving 

healthy forest resources to future 

generations. Poland’s woodworking, 

forest products and 

bed sub-industry sectors make a 

strong contribution to the country’s 

economy and enjoy an internationally 

respected position. The 

success of the sector is closely 

linked to Poland’s commitment to 

quality standards, sustainability 

efforts and innovative approaches. 

Poland is a country rich in forest 

resources, with exports of forest 

products totalling $6 billion. The 

strong performance in this sector 

reflects the country’s commitment 

to sustainable forestry 

practices and its success in 

meeting international demand for 

quality forest products. 

In addition, the quality, design 

diversity and technological innovations 

in the production of mattresses 

in Poland, which is also 

in an impressive position in the 


mattress sub-industry sector with 

a mattress export of $ 1.5 billion, 

have increased its international 

competitiveness in this field. 

Location of the Mattress Supply 

Industry in Turkey 

Turkey is a major global producer 

of foam and mattresses for 

sleeping. Turkey is one of the 

largest furniture producers in 

Europe and the mattress industry 

forms an important part of this 

sector. Turkey exports mattresses 

to many countries such as 

the European Union, the United 

States and the Middle East. The 

mattress industry in Turkey is 

highly developed. Turkey often 

uses advanced technologies and 

materials to produce comfortable 

and high-quality products for 

healthy and comfortable rest and 

sleep. Turkish mattress manufacturers 

offer various types of mattresses, 

including memory foam, 

latex, spring and hybrid mattresses. 

These products are exported 

to many countries worldwide due 

to their quality and competitive 

prices. Furthermore, the Turkish 

mattress industry has the ability 

to customise products according 

to specific customer requirements, 

making it attractive to 

customers looking for personalised 

products. In recent years, 

with the increasing importance 

of quality sleep, Turkish mattress 

manufacturers have invested in 

research and development of 

new technologies to improve the 

performance of their products 

and adapt to market changes. 


23

Profile 

Mert Makina and United 

Mattress Machinery forge 

transatlantic partnership: 

Welcome United Mert Makina! 

Mert Makina made its first major investment of 2024 by starting 

its cooperation with the US-based United Mattress Machinery 

(UMM). 

Founded in 1993 to respond 

to the needs of the developing 

and growing mattress 

industry, Mert Makina serves 110 

countries around the world. The 

company, which aims to keep 

customer satisfaction at the 

highest level not only before and 

during sales but also after sales, 

provides service to its customers 

all over the world. Mert Makina, 

which manufactures all machines 

required in mattress production 

processes such as mattress production 

lines, quilting and edging 

machines, cutting, curb and 

stacking machines, packaging 

machines and works with minimum 

manpower and zero error 

policy, celebrated its 30th anniversary 

last year. In its 30th year, 

Mert Makina, which has signed a 

very big cooperation agreement 

and realized a partnership with 

United Mattress Machinery, aims 

to continue to have a say in the 

sector in the coming years. 


Stating that 2023 was a very productive 

and high commercial volume 

year for them, Mert Makina 

Board Member Mehmet Demirok 

said that they started the new 

year with new customers, new 

products and new co-operation 

deals. Pointing out that although 

it is only in the third month of 

the year, they have gained new 

customers from many markets 

and strengthened their relations 

with existing customers, Demirok 

underlined that they have high 

expectations from 2024. Demirok 

said; “Mert Makina’s 2023 was 

a very productive year. We 

gained many new customers and 

strengthened our relationships 

with our existing customers. We 

introduced our new products to 

the market and closely followed 

the developments in the sector 

and constantly worked to improve 

our product and service 

quality. We plan to expand into 

new markets and aim to develop 

more innovative products by 

intensifying our R&D activities. 


27

Profile 

We are also working on various 

strategies to further increase 

customer satisfaction and our 

co-operations.” 

“We combined our experiences 

with UMM” 

Speaking about their partnership 

with United Mattress Machinery, 

Mehmet Demirok said, “Together 

with UMM, we have developed a 

strong sales strategy by combining 

our experience. Together, 

we have decided to continue as 

United Mert Makina. This cooperation 

will allow us to expand our 

market in the North and South 

America region and provide 

closer service to local customers. 

UMM’s presence in North and 

South America will give us the 

opportunity to better understand 

the local market and adapt to 

local regulations. This co-operation 

will create sales opportunities, 

especially for sewing machines 

for the mattress industry. 

Thanks to our co-operation, we 

aim to offer more comprehensive 

solutions to our customers by 

expanding our product range.” 


Minimum manpower, zero error 

Demirok said that they aim for 

minimum manpower and zero 

margin of error in the machines 

they produce as United Mert 

Makina. He added, “Currently, 

our sector is making a production 

based on manpower at many 

points and we are currently working 

on solutions that will minimize 

manpower and error. In 2024, we 

will have surprise machines that 

we will launch on the market.” 

“We aim to maintain our 

leadership in the sector” 

Mr. Mehmet Demirok stated that 

as United Mert Makina, they aim 

for maximum customer satisfaction 

not only in product sales but 

also in after-sales processes, and 

said that their product range is 

wide and they can produce customized 

solutions for customers. 

Demirok stated that they have 

a wide network in after-sales 

support and service and therefore 

they can provide a reliable 

service to their customers. 

Demirok, Member of the Board 

of Directors of the company, 

finally listed the long-term goals 

of United Mert Makina as follows; 

“As Mert Makina, our future goal 

is to always keep customer satisfaction 

at the highest level and 

to continuously offer innovative 

solutions. To maintain our leading 

position in the sector and continue 

to grow globally by continuing 

to strengthen our relationships 

with our customers and business 

partners. In addition, our 

main goals are to offer innovative 

products by prioritizing customer 

satisfaction and to focus on 

responding to constantly evolving 

needs.” 


29

News 

IKMIB Chairman Adil Pelister: 

“The Türkiye Green Industry Project 

will make a great contribution to the 

green transformation of our SMEs” 

Pelister noted: “I wish that 

the “Türkiye Green Industry 

Project”, which is implemented 

under the coordination 

of the Ministry of Industry and 

Technology and with the financial 

support of the World Bank 

through KOSGEB and TÜBİTAK, 

will be auspicious for our country, 

our business world and our 

sector. Within the scope of our 

country’s 2053 Net Zero Emission 

vision and our chemical sector’s 

2030 vision of sustainability, I 

find this project, which supports 

the activities to prepare for green 

transformation, very important 

and I wish our sector, which is 

mostly composed of SMEs, will 

be able to benefit from this valuable 

support. 

Minister Çavuşoğlu announced 

that they will support the efficient 

green transformation of industrialists, 

entrepreneurs and SMEs 

with the “Turkey Green Industry 

Project” and that the project, 

which has a budget of 450 million 

dollars, will be carried out under 

the coordination of the Ministry 

of Industry and Technology in 

cooperation with KOSGEB and 

TÜBİTAK. 

With the KOSGEB Green Industry 

Support Program that has 

entered into force, SMEs will be 

supported up to 14 million Turkish 

Liras for the installation of solar 

energy systems within their own 

structure; green transformation 

projects for energy, water and 

raw material efficiency, sustainable 

and climate-resilient waste 

recycling will be supported up to 

4 million Turkish Liras; companies 

engaged in R&D and innovation 

activities for green production, 

higher energy and resource 

efficiency and private sector-led 

collaborations will be provided 

with TÜBİTAK support. 

We see that the “Green Growth 

Technology Roadmap” focuses on 

6 sectors. Among the 6 sectors, it 

is pleasing to see that our chemicals, 

plastics and fertilizer sectors 

are prioritized and will be able to 

apply to the project. Since the 

chemicals sector is a strategic 

sector that provides input to 27 

other sectors, its prioritization and 

taking action for green transformation 

with these supports will 

positively affect all sectors. 

“Now is the time to take action 

for our future, for sustainable 

growth and a strong Türkiye” 

As IKMIB, we have identified sustainability 

as a focal point in line 

with our 2030 vision. In this context, 

we work on green transformation, 

circular economy and digital 

transformation. Transformation 

projects require high costs and 

capital. In this sense, it is of great 

importance that our companies 

are supported by our government. 

Now is the time to take action for 

our future, for sustainable growth 

and a strong Türkiye. 

We recommend that our companies 

apply for the projects 

called for under the Green Industry 

Project as Green Innovation 

Technology Mentoring Call, Green 

Transformation in Industry Call, 

R&D and Innovation Networks for 

Industry (SAYEM) Green Transformation 

Call and benefit from these 

supports. 

As the chemicals sector, the driving 

force of exports, which makes 

the greatest contribution to the 

development and economy of our 

country, we will continue to work 

with all our strength to achieve 

our goals and break new records 

in Türkiye’s second century.” 


Events 

Sleep Expo Europe and UTECH 

Europe will be organised 

together 

A 

new exhibition and 

conference for the European 

mattress, bedding 

and sleep tech industries 

will take place at 23-25 April 

2024. Co-located with the 

long-running UTECH Europe 

event for the global polyurethane 

industry, Sleep Expo 

Europe is jointly organised by 

Media Fusion LLC and Crain 

Communications. 

“Following the success of 

Sleep Expo Middle East in 

Dubai last September, there 

has been a very strong interest 

from companies looking 

for a similar event for the 

European sleep and bedding 

sector,” says Taher Patrawala, 

managing director of Media 

Fusion. 

Sleep Expo Europe offers 

manufacturers, suppliers and 

distributors of mattresses, 

mattress machinery, sleep 

technology, sleeping aids 

and accessories the perfect 

platform to showcase their 

products and network with 

potential buyers and their 

supply chains. Sleep Tech 

will demonstrate machinery, 

emerging technologies and 

innovations, while Sleep Care 

will showcase finished products, 

including mattresses, 

duvets and pillows, bedsheets 

and more. 

In addition to hosting nearly 

23,000 domestic and foreign 

buyers from 17 countries, IBIA 

Expo offers a unique meeting 

platform by creating a business 

network with B2B meetings 

for private buyers and 

leading manufacturer brands. 


Profile 

BekaertDeslee expands global 

network with a strategic joint 

venture in India 

Waregem – BekaertDeslee, 

the world-leading company 

in the mattress fabrics 

and covers industry, proudly 

announces a major achievement 

in its global expansion strategy 

with the establishment of a joint 

venture in India. This strategic 

move is a significant step towards 

establishing the company’s presence 

in one of the world’s largest 

mattress markets and confirms its 

commitment to growth in emerging 

markets. 

Following two years of extensive 

talks, BekaertDeslee has successfully 

concluded a joint venture 

agreement with CMC Textiles, a 

well-established family-owned 

textile company renowned for its 

expertise in yarn texturizing as 

well as in mattress fabric manufacturing. 

With nearly 200 employees, 

CMC Textiles, led by the 

Yadav family, has been a leader 

in these fields since 1999. This 

collaboration signifies a long-term 

commitment, with BekaertDeslee 

gradually increasing its share to 

attain a majority stake. 

India, boasting an impressive 

annual growth rate of 20%, 

presents a significant opportunity 

for BekaertDeslee to thrive and 

make a substantial impact. The 

joint venture will initiate collaborative 

efforts in marketing, design 

relationships, financial reporting, 

and management, with a specific 

focus on operations, including the 

construction of a new plant. 

This strategic decision aligns 

with BekaertDeslee’s ‘Close to 

you’ philosophy, emphasizing a 

commitment to understanding 

and servicing local markets. The 

company’s focus on “India for 

India” underscores its dedication 

to tailoring products and services 

to meet the unique requirements 

of the Indian market. 

By collaborating with CMC Textiles, 

the company aims to leverage 

local expertise and insights, 

combining them with its strengths 

to offer innovative solutions that 

resonate with the diverse Indian 

customer base. 

“We are thrilled to announce this 

strategic joint venture in India, a 

testament to our commitment to 

global expansion and local market 

adaptation. Collaborating with 

CMC Textiles allows us to tap 

into their rich experience while 

contributing to our own strengths, 

ensuring that our products and 

services are not only globally 

competitive but also resonate with 

the unique needs of the Indian 

consumer”, says Eric Lachambre, 

CEO at BekaertDeslee. 

Ajeet Yadav, CEO at CMC Textiles, 

“Our aim is to develop a 

world class manufacturing facility 

together, catering to the large 

untapped Indian market and 

some of the most reputed brands 

across the country. We are excited 

to embark on this new journey. 

I believe that with BekaertDeslee’s 

advanced design capabilities and 

CMC’s in-depth knowledge about 

the Indian market, the future is 

certainly bright.” 

BekaertDeslee looks forward to 

a fruitful partnership with CMC 

Textiles, marking a new chapter in 

its global journey and reinforcing 

its position as a key player in the 

international mattress and bedding 

market. 


Latest technology in 

textile; nanotextile 

In this article, we will examine nanotechnology, which is used in textile 

production as in every technological field and offered to people. But first 

of all, it would be more useful to go down to the etymological origin of 

this technology and give information about it. The meaning of the word 

nano is one billionth of a unit, which comes from the word Nanos. Nano 

is an invisible technology made with atoms, which are the building 

blocks of matter, and the textile industry has become an important 

application area in terms of nano technology. The use of nanotechnology 

in the textile industry today has revolutionized the field of textiles as well 

as in every other field. Nano, which is basically a unit of measurement, 

refers to technological studies developed in dimensions that cannot be 

seen with the naked eye. 

After nanotechnology entered 

the field of textile, it 

is seen that many different 

studies have been carried out in 

this field. The products defined 

as nanomaterials and preferred 

in this field can be one, two and 

three dimensional. Generally 

one-dimensional ones can be 

used on extremely thin surface 

films and coatings. The biggest 

advantage of the use of nanotechnology 

in the textile industry 

has been the development of 

fabrics with antibacterial properties. 

Nanotechnology clothes 

developed by using this technology 

in the health sector have 

started to be used in daily life today. 

By producing such as PES, 

PES - Cotton and PES - Viscose, 

one side is called PES and the

other side is cotton, providing 

both compatible fabrics that do 

not harm the human body and 

features that do not contain 

bacteria. 

THE USE OF NANOTECHNOLOGY 

IN HOME TEXTILE IS EXPANDING 

It is possible to talk about the 

new generation nanotechnology 

home textile product that protects 

the human body against external 

factors, as well as fabrics 

developed with nanotechnology 

that do not stain and do not contain 

bacteria. The most common 

use of nanotechnology in the 

field of textiles in the commercial 

sense is to add elements such 

as liquid repellency and stain 

and bacteria repellent properties 

to fabrics and clothes by using 

various nano particles. 

Thanks to its hydrophobic surface 

production, it ensures that 

the water droplets of the clothes 

flow over the surface and do 

not take up place on the textile 

product. This type of products 

which have become widespread 

recently, has started to become 

common thanks to its self-cleaning 

ability. In these nanotechnology 

products preferred in clothing 

and home textiles: 

Micro-capsules having stretch 

features, products that are 

resistant to UV rays and do not 

change color, micro-capsules 

that fight against bad odors, etc. 

It is seen that nano materials with 

different properties are used. In 

addition to these, it is seen that 

nanotechnology applications are 

becoming widespread in many 

products in home textile and 

textile sector. 

The era of smart clothing can 

begin 

Thanks to nanotechnology, an 

era has begun in which clothes

are getting smarter. There are 

many advantages of making a 

fabric or clothing smart. Especially 

in the defense industry, smart 

fabrics can make an instant 

report or determine the direction 

of the danger, for example, by 

transmitting the health status of 

a wounded soldier to the center. 

In the ready-to-wear and textile 

sector, the production of smart 

clothes using nanotechnology, 

the production of textile products 

connected to the Internet and 

their interaction, apart from their 

wrinkle, waterproof and antibacterial 

properties, paved the 

way for the development of such 

products in daily life. In the near 

future, the use of textile products 

developed with nanotechnology, 

which interact with the environment 

and offer solutions that protect 

the person against external 

factors and make life easier, will 

begin to become widespread. 

The advantages of nanotechnology 

in smart fabrics and textiles, 

the use of nanotechnology in the 

apparel and textile sector provides 

many advantages. A number 

of basic features of fabrics 

in the known general sense are 

carried one step further thanks 

to this technology, enabling the 

development of products that will 

gain a much more widespread 

use in the future. Thanks to the 

use of nanotechnology fabrics in 

the clothing industry: 

Self-cleaning fabrics, Anti-wrinkling, 

Antibacterial, can treat 

wounds and protect against 

external factors, control body 

functions, etc. 

It is possible to talk about many 

different elements among the 

advantages of ready-made 

clothing products produced with 

fabrics with basic properties. 

On the other hand, experiencing 

color change with heat, light and 

different interactions or giving 

warnings by controlling the body 

functions of the person in terms 

of health, pulse, blood pressure, 

temperature, etc. has revealed 

that nanotechnology will also be 

determinant in the fashion of the 

future. 

HOW ARE NANOTECHNOLOGY 

FABRICS MANUFACTURED? 

Adding chemical substances 

to the fiber structure, by using 

different techniques in order to 

give various properties to textile 

products can be defined as the

first stage of the development 

of nanotechnology products. It 

is also seen that methods such 

as adding the said chemicals to 

the synthetic fiber structure and 

adding them to the fabric surface 

during finishing processes 

are preferred. Coating the fabric 

surface with nanofiber polymer 

solution is also among the methods 

used in the development of 

nanotechnology textile products. 

Home textile products caring 

skin 

Nanotechnology is a product 

that is mostly used in the field of 

health today. The use of vitamin-based 

nano capsules, which 

is especially preferred in skin 

care, in clothes provides skin 

care. The support of the vitamins 

A, C and E in these capsules and 

their protection against toxins are 

among the factors that show the 

importance of the use of nanotechnology 

in the field of textiles. 

Another method used in the 

production of nanotechnology 

fabrics is nanofiber coating. It is a 

method of improving the surface 

structure of the existing fabric 

by coating it with nanofibers to 

improve and develop its existing 

properties. It can be used to 

increase the usability of the fabric 

in different areas. Thanks to this 

method, the electrospin method 

generally enables the development 

of fabrics with antibacterial 

properties. 

Brand new solutions making life 

easier 

Nanotechnology textile products, 

developed by the joint use 

of microcapsules that produce 

fragrance (lavender, lily, etc.) and 

vitamin-based microcapsules, 

are among the technologies of 

the future that have the capacity 

to radically change our lives. 

Nanotechnology, which is used 

in many different fields, especially 

in textiles, is among the technologies 

that will carry humanity to 

the future, thanks to its brand 

new solutions that make life easier 

and because it is too small to 

be seen with the naked eye. 

CURRENT USAGE AREAS OF 

NANOTECHNOLOGY TEXTILE 

PRODUCTS 

Today, it is possible to see the 

usage areas of fabrics developed 

with nanotechnology in many 

different sectors. It can be used 

as protective clothing against UV

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ays or various chemical effects 

for people working in hazardous 

occupations, especially in the 

clothing of healthcare workers. In 

recent years, thanks to the use of 

nanotechnology and the development 

of application methods 

in this field, the use of nanotechnology 

on daily clothes is also 

seen. In addition to home textile 

products, it is also possible to 

talk about the use of masks with 

nanotechnology in the production 

of protective masks against 

viruses today. 

Today, the main usage areas of 

textile products manufactured 

with nanotechnology are: 

It can be listed as Marine clothing 

(swimsuits and beach towels), 

Home and vehicle textiles, Sports 

products, Construction and 

agriculture sector, Health and 

medical textile products, etc. 

The most special products that 

will change the understanding 

of decorative and clothing that 

are suitable for use not only for 

professions but also for daily 

life have begun to be developed 

using nanotechnology. 

Antibacterial fabric production 

is possible 

Nanotechnology fabrics, which 

do not contain bacteria on the 

surface of the fabric and manage 

to fight bacteria on the surface 

on which they are coated, have 

an important place in the fight 

and protection of epidemic 

diseases that have increased 

recently. For example, carpets 

developed using nanotechnology 

in home textiles, ensure the 

rapid destruction of living bacteria, 

thanks to the coating of the 

surface layer with special nanomaterials. 

Similarly, antibacterial 

socks, which are also used in the 

defense industry and developed 

for special purposes, protect the 

feet of people against fungi or 

different types of bacteria and 

prevent bad odors. 

The use of clothes and masks 

with antibacterial properties to 

protect the health of healthcare 

workers contributes to both the 

protection of body health and 

the prevention of the continued 

existence of viruses and bacteria 

on their clothes. 

The usage area of antibacterial 

fabrics developed using nanotechnology 

has started to become 

widespread day by day.

News 

Vietnam’s HawaExpo to 

attract interest 

The biggest business platform to meet top furniture 

manufacturers in Vietnam & Asean in SECC Ho Chi Minh, 

6-9 March 2024. 

HO CHI MINH CITY, Vietnam / 

PRNewswire/ -- From March 

6-9, 2024, HawaExpo will 

debut its new fair model in SECC Ho 

Chi Minh City and two new premium 

venues. Led by the top 5 furniture 

associations and backed by the 

government, this international event 

aims to showcase the latest industry 

trends and generate optimal business 

conditions for all participants. 

HawaExpo 2024, the largest export 

furniture fair in Vietnam, offers 

a unique platform for buyers to 

establish a strong foothold in the 

rising market or seek cooperation. 

With triple the scale of exhibitors, 

products, and activities compared to 

previous years, HawaExpo provides 

an unparalleled opportunity to connect 

with locally qualified enterprises 

and new profiles. Around 80% of the 

700 exhibitors are made-in-Vietnam 

manufacturers, with 50% debuting in 

the international market at the fair. In 

addition to furniture and furnishing, 

gift and handicraft, and home accessories, 

HawaExpo 2024 introduces 

new sectors such as interior design 

and contract furniture, homeware 

design, cutting-edge technology, 

and innovative green materials. This 

comprehensive showcase allows 

buyers to explore the well-rounded 

supply chain system, connect with 

distribution partners, and interact 

with logistics, licensing solutions, 

and hardware companies. 

Exclusive benefits for buyers 

The event also offers a series of 

conferences, seminars, factory visit 

programs, and networking events 

hosted by furniture associations 

and industry experts. Visitors can 

stay updated on the latest industry 

trends, discuss market-oriented 

sustainable development, and learn 

about favorable policies and performance 

updates. HawaExpo 2024 is 

committed to providing a stress-free 

visit experience with buyer-oriented 

services. Attractive travel packages, 

including hotel discounts of 

up to 20%, a ticket to an exquisite 

Gala Dinner, special buyer kits, and 

discounts at local tourist spots, are 

available for individuals who register 

before December 15, 2023. 

To further enhance convenience, a 

free shuttle bus system is provided 

to transport visitors from listed hotels 

and specific bus stops to the fair 

location. A VIP-standard private business 

lounge, matching networking 

events, hall-related seminars, pop-up 

events, and mini-shows make a 

relaxed environment for fruitful connections. 

You may have the opportunity to be 

part of HawaExpo 2024 – the premier 

export furniture fair in Vietnam 

and experience the nowness of the 

industry, seize emerging opportunities, 

and achieve stronger business 

results in this dynamic marketplace. 


Events 

ISPA to hold its biennial 

ISPA EXPO in Columbus 

ISPA Expo to inspire 

the entire industry 

branches 

The International Sleep Products Association (ISPA) is ready to 

hold its biennial ISPA EXPO at the Greater Columbus Convention 

Center in Columbus, Ohio, 12-14 March 2024. This year marks 

the largest show in ISPA EXPO history, offering attendees 

unparalleled access to the latest innovations and products in 

mattress machinery, components, and 

supplies, all under one roof. 

ISPA EXPO, the world’s premier 

tradeshow exclusively 

for the mattress industry, will 

showcase more than 225 

exhibitors across 156,000 square 

feet of exhibition space. The 

show will attract thousands of industry 

professionals from around 

the world who are ready to do 

business. Attendees and exhibitors 

value the opportunity to 

connect with so many colleagues 

and customers in one place, and 

past attendees have said they 

can accomplish more business at 

ISPA EXPO than they do all year. 


Attendees leave EXPO with actionable 

insights and learning for 

the year ahead via daily business 

sessions. Speakers include Yohai 

Baisburd, Partner at Cassidy 

Levy Kent; Alison Keane, President 

and CEO of the Flexible 

Packaging Association and Neal 

Cohen, Principal at Neal Cohen 

Law LLC, who will present 

government actions that affect 

businesses. Additionally, Ryan 

McMullan, Principal Consultant at 

the Lean Green Way, will discuss 

best practices for sustainable 

manufacturing. Terry Cralle, MS, 

RN, CPHQ, will present research 

and insights into today’s mattress 

shopper with industry retailers, 

while the Mattress Recycling 

Council’s leadership will share 

their stories of successful work 

and future opportunities. 

ISPA EXPO will provide additional 

opportunities to network and 

gather with friends, and celebrate 

the industry, including a March 

Madness-themed Welcome 

Reception and the ISPA Women’s 

Network Reception, co-hosted 


53

Events 

by non-profit WithIt, whose mission 

is to empower women in the 

home furnishings industry, and a 

closing happy hour on the show 

floor. 

“As we prepare for our largest 

ISPA EXPO to date, we’re excited 

to offer an unmatched opportunity 

to connect, innovate, and 

drive the future of the bedding 

industry. We look forward to welcoming 

attendees to Columbus 

for a truly impactful experience,” 

says Mary Helen Rogers, VP of 

Marketing and Communications, 

International Sleep Products 

Association. 

This year’s setting in Columbus, 

Ohio, boasts historic neighborhoods 

and world-class shopping 

and restaurants. With a variety 

of hotels either connected to the 

Greater Columbus Convention 

Center or a short walk away, 

the show is easily accessible for 

attendees while offering proximity 

to some of Columbus’ most 

exciting attractions. 


News 

ISPA announces 

retirement of President 

Ryan Trainer 

Alexandria, VA – The 

International Sleep 

Products Association 

(ISPA), the trade association 

representing mattress manufacturers 

and component 

suppliers, has announced 

the upcoming retirement of 

Ryan Trainer, president of 

both ISPA and the Mattress 

Recycling Council (MRC). 

He will retire after 22 years 

of dedicated service to the 

association and the industry. 

Prior to becoming president 

in 2010, Trainer served 

as ISPA’s general counsel. 

“Having worked closely with 

Ryan for many years, I have 

come to value his insights, 

dedication, and the positive 

impact he has had on our 

industry,” said Hank Little, 

chair of the ISPA Board of 

Trustees and former president 

of Atlanta Attachment 

Co. “He leaves behind a legacy 

of contributions that have significantly 

improved our organization 

and the industry as a whole. The 

Board wishes him a fulfilling retirement 

and expresses gratitude 

for his valuable service.” 

Little has appointed a search 

committee composed of current 

and past members of the ISPA 

and MRC Boards that will work 

with an outside firm to identify 

qualified candidates to replace 

Trainer. 

That committee intends to begin 

interviewing applicants for this 

position shortly after ISPA EXPO 

2024 ends in March. The association 

is committed to a seamless 

transition as it selects a new 

president who will lead ISPA 

and MRC into their next 

chapters and continue to 

advance the association’s 

role as the Voice of the Mattress 

Industry®. 

In his years at ISPA’s helm, 

Trainer has guided the 

industry through major 

regulatory and legislative 

challenges and was instrumental 

in launching the 

MRC. 

“Serving this wonderful industry 

and working with the 

great ISPA and MRC teams 

has been the highlight of my 

career,” Trainer said. “Our 

members create innovative 

products that both benefit 

consumers and improve 

their companies’ environmental 

performance. I have 

had the privilege to work 

with some fantastic individuals 

and organizations to protect 

and advance the sleep products 

industry. I thank the ISPA and 

MRC Boards, our members, and 

the ISPA/MRC staff for their support. 

I am proud of what we have 

accomplished together and confident 

that these organizations will 

thrive under new leadership.” 


S E W I N G T H R E A D S 

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Profile 

Elektroteks aims high 

The leading mattress machinery company plans growing in the 

production of foam plants as well. Osman Güler, Chairman of 

the Board of Directors of Elektroteks, said that they are focusing 

on growing in foam production facilities as well as the mattress 

production line in which they have been specialized for years. 

Elektroteks, which is involved 

in most of the 

mattress production 

facilities in the world, is rapidly 

progressing towards becoming 

a global player in the production 

of foam factories. Elektroteks, 

which establishes industry 4.0 

turnkey factories by taking a 

close interest in all processes 

from the architecture of a factory 

to the production stage, 

focused on growth in the field of 

foam. Elektroteks, which manages 

all turnkey processes of 

foam production factories from 

architectural design to machine 

installation, is in competition with 

world giants in this field in the 

global arena. Stating that they 

will increase the share of foam 

factories in turnover to over 30 

per cent, Osman Güler, Chairman 

of the Board of Directors of Elektroteks, 

said that they will grow 

by deepening in this field where 

they are a global player. Stating 

that they have established fully 

automated industry 4.0 factories 

in mattress and foam production, 

Güler emphasised that they 

produce high technology in terms 

of added value. Explaining that 

they also make electronic components 

and software in-house, 

Osman Güler pointed out that 

they stand out in global competition 

in this way. Noting that 

they are among the companies 

that lead the world in mattress 

technologies, Güler said that as 

an integrated facility, they are 


involved in most of the mattress 

production facilities in the world. 

Stating that they manufacture with 

350 people in a total closed area 

of 55 thousand square metres in 

Kayapa OSB and Görükle Industrial 

Zone in Bursa, Osman Güler 

said that they export 95 per cent 

of their industry 4.0 mattress and 

foam production machinery and 

plant production to more than 

130 countries. Osman Güler, 

who underlined that investments 

to increase capacity continue 

continuously, stated that they 

have companies in the USA, India 

and Bulgaria as well as Bursa, 

and that they provide service with 

nearly 50 employees in these 

countries. 

“It attracts attention at 

international fairs” 

Osman Güler, who noted that they 

carry out all the processes they 

need such as machining, robotic 

welding, paint shop, pipe processing, 

sandblasting, assembly, 

said, “With the capacity increase, 

we decided to produce machinery 

for different sectors and we chose 

the foam production sector, which 

is close to the mattress sector 

and even has many common customers. 

Except for foam casting, 

we can gradually produce all machinery 

such as storage, cutting, 

gluing, shaping and packaging. 

We have completed many production 

models related to these, 

and our R&D studies in this field 

continue. We believe that we will 

become a worldwide brand and 

a leading company in the field of 

foam as in the mattress sector. 

In this context, we created the 

perception that ‘we are also in 

Europe’ in the foam sector at the 

Interzum Fair we recently attended.” 

Pointing out that energy is 

an important cost item in production, 

Osman Güler said that they 

completed and commissioned the 

1600-kilowatt Roof SPP investment 

in this context. 

“We make 42 per cent of our 

exports to America” 

Stating that the USA, the world’s 

largest mattress consumer, is the 

biggest market of Eleketroteks, 

Güler said, “We make around 

42% of our production to this 

country, we have a large part of 

the market share here. In order to 

provide closer and faster service 

to the manufacturers of the 

sector, we have an establishment 

in the USA in order to provide assembly, 

service and spare parts 

services. We attach great importance 

to this region. Considering 

these, we had to prepare very 

well for the ISPA fair and that 

is what we did. We will almost 

establish a mattress production 

facility with a machine park of 8 

containers in the fair area. In addition 

to the mattress machines, 

we will also show our strength in 

foam machines as I mentioned in 

the top lines.” 

“We aim to make Turkiye the 

center of the global mattress 

industry” 

Osman Güler, who is also the 

President of the International 

Mattress Industry Association 

(IBIA), reminded that they 

brought the mattress sub-industry 

sector together in Istanbul under 

the roof of IBIA EXPO 2023 in 

September last year. Güler said 

that they aim to make Turkiye a 

trade center for mattress manufacturers 

with its geopolitical location, 

visa and travel facilities as 

well as innovative and technological 

products. Osman Güler also 

announced that they will organize 

a fair in Warsaw, Poland between 

12-14 May this year, in which 

TÜYAP, 4 sector associations, 

40 IBIA members and nearly 200 

companies will take part. 


63

Profile 

Aydın Tekstil aims to reach the 

top in quality 

Berhan Kaya, Marketing Manager of Aydın Tekstil, stated that 

they want to be the number 1 of quality in the US market with the 

performance at ISPA Expo fair. 

Berhan Kaya, who used 

the expression “we want 

to follow the trends and 

technological developments on 

the spot” while explaining their 

expectations from ISPA Expo, 

said that they want to be at the 

top by always staying up-to-date. 

He stated that growth only in 

terms of volume is a short-term 

success and in order to achieve 

success in the long term, it is 

necessary to play at the top 

without sacrificing quality. Touching 

on sustainability and natural 

life issues in his interview, Kaya 

said, “We pay attention to include 

more sustainable products in 

our production in order to leave 

a more livable world for future 

generations.” 



ISPA exhibition has a lot of potential 

for the North and South 

America regions, has been 

successfully organized for years 

and is popular with our existing / 

potential customers, so it is important 

to be present at this exhibition. 

Our expectation from this 

fair, which offers the opportunity 

to meet with industry leaders, 

innovators and potential business 

partners on an international 

platform, is to promote Aydın 

Tekstil’s products and services, 

establish new business contacts 

and follow the latest trends and 

technological developments in 

the sector. In addition, it is also 

an important goal to strengthen 

our relationships with our existing 

customers through face-to-face 

meetings and to receive their 

feedback. 


market for you? Could you tell 


market? 

The American market is one of 


our target markets of strategic 

importance for Aydın Tekstil. In 

addition to its great potential, this 

market draws attention with its demand 

for innovative products and 

high-quality products and services. 

As a company, we continue our 

intensive efforts for the American 

market. In this context, we continue 

to increase our co-operation with 

the leading “key-player” companies 

in the sector, especially in the USA. 

As Aydın Tekstil, our goal is to be at 

the top in terms of product and service 

quality rather than volume. Because 

as you know, big companies 

make long-term goals and being at 

the top in quality and staying there 

is a long-term goal and success. 

Could you tell us about the 

products you will exhibit at the 

fair? 

Our work on R&D studies, innovation, 

manufacturer and end-user 

targeted product development 

continues to increase day by day. 

While we closely follow today’s 

trends, we also work on setting 

trends for the future. In order to 

leave a more livable world for 

future generations, we pay attention 

to include more sustainable 

products in our production. In 

addition, the importance of value-added 

product exports for our 

country’s economy is increasing 

every day. We continue our work 

in this context. At the ISPA fair, 

we will make a presentation of the 

products mentioned above with 

patterns and colors that will attract 

the attention of our visitors. 


67

Profile 

Mattregate: By 2024 we aim to 

double the number of customers 

in the American market 

In an interview before the ISPA Expo, Mr Tayyip Tanrıöven, CEO 

of Mattregate, said that they have high expectations from the 

exhibition and that they aim to double the number of customers 

in the American market by the end of 2024. 

Stating that the American 

market is always dynamic 

and open to continuous 

development, Mr. Tayyip Tanrıöven 

said that they are working 

to open a warehouse in 

this region and that they aim to 

provide faster service. Stating 

that they see ISPA Expo as an 

important organisation to reach 

Mattregate’s short, medium and 

long term targets, Mr. Tanrıöven 

described the presence of Turkish 

companies in the fair as an 

important step for the Turkish 

mattress industry. 


ISPA fair? 

First of all, our company completed 

the year 2023 by reaching 

the targeted growth rate and 

closed the year 2023 by planning 

new machinery and production-efficiency 

innovation investments. 

Although the bottleneck 

that may be caused by factors 

such as container transport and 

global demand uncertainties in 

2024 is observed by everyone, 

the most important goal for 

Mattregate is to minimise such 

problems and grow at least 30% 

compared to 2023. In 2023, our 

company, which completed the 

year by regularly exporting to 

approximately 30 countries, aims 

to increase this number to at 

least 40 countries in 2024. In this 

context, it will be a great oppor- 


tunity for us to meet face to face 

with our customers and potential 

customers in the USA and South 

America region, which is already 

one of our main markets, to 

exhibit and explain our products 

produced by our state-of-the-art 

fully automatic machines to our 

visitors face to face. 

We are preparing for the fair in 

the best way possible with the 

intensive work of our production 

and innovation engineers, as well 

as the necessary researches of 

our sales & marketing department. 

In addition, when we examine 

the exhibition plan, the fact that 

the vast majority of companies in 

the mattress and mattress spring 

sector are from Turkey is also 

pleasing for the increase of our 

country’s export rates and the 

development of our sector. 

As I mentioned above, we have 

high expectations from the ISPA 

fair and I consider the fair as an 

important organisation that will 

bring us one step closer to our 

short and long term goals and I 

wish success to all the companies 

that will participate in the 

fair. 




market? 

The American market is one of 

the biggest markets of our company, 

but in my opinion, there is 

no limit to developing business 

in that region because the region 

has a great potential and dynamism. 

Based on the information we 

have obtained from the companies 

we work with and our 

meetings during our visits, our 

company has been working intensively 

on issues such as what 

the American market and the 

manufacturer-trader expect from 

us, what kind of service they 

want, etc. and still continues. 

In parallel with this, both machinery 

investments and studies, 

product packaging, investments 

and studies have been made, 

and innovation studies continue 

to be carried out. 

In addition, we started the activities 

of opening warehouses in 

both east and west in America 

in the last quarter of 2023 and 

we have completed one of them, 

and our work for the other is in 

full swing, so we plan and aim 

to provide faster service to our 

customers in the region. 

Our goal is to at least double the 

number of our current customers 

in the relevant market in 2024, 

and our intensive work in this 

context continues. 


71

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News 

BekaertDeslee unveils 

innovations and sustainability 

at ISPA EXPO 2024 

As a world-leading company in the mattress fabrics and covers 

industry, BekaertDeslee has recently announced its participation 

in the International Sleep Products Association (ISPA) EXPO 2024 

to be held in Columbus, Ohio, USA, 12-14 March 2024, and what 

they have in store for their visitors at the show. 

Waregem – Building on 

the success of past 

engagements, Bekaert- 

Deslee eagerly anticipates showcasing 

its latest innovations and 

technologies at ISPA EXPO 2024. 

Attendees can immerse themselves 

in a world of groundbreaking 

solutions designed to elevate 

the sleep experience, with the 

spotlight on the unveiling of our 

newest design collection, CASA, 

a global collection that redefines 

the essence of living spaces. 

“Our commitment to innovation 

drives us to continually push the 

boundaries of what’s possible 

in mattress textiles and sleep 

solutions,” emphasized Rafael 

Rodriguez, President of Bekaert- 

Deslee North America. “ISPA 


EXPO 2024 provides the perfect 

platform to connect with industry 

leaders, decision-makers, and 

trendsetters from around the 

world, allowing us to share our 

passion for redefining the sleep 

experience.” 

BekaertDeslee extends a warm 

invitation to all attendees to 

explore the curated designs 

of CASA, striking the perfect 

balance between personal style, 

functionality, and consciousness. 

This presents a unique 

opportunity for visitors to witness 

firsthand the future of mattress 

textiles and sleep solutions. 

In addition to unveiling the latest 

design collection, CASA, BekaertDeslee 

will introduce a range 

of groundbreaking innovations 

and products at the fair. With a 

relentless pursuit of excellence, 

the company has diligently developed 

cutting-edge solutions that 

redefine standards in mattress 

textiles and sleep technology. 

Sustainability stands as a top 

priority for BekaertDeslee, striving 

for a better tomorrow and offering 

products that meet today’s 

needs while safeguarding the environment 

for future generations. 

Their commitment to sustainable 

practices underscores the 

company’s dedication to providing 

solutions that prioritize both 

comfort and the well-being of our 

planet. 

“We’re thrilled to be part of 

ISPA EXPO 2024 and share our 

vision for the future of sleep with 

industry professionals,” added 

Rhiannon Burch Hallam, Senior 

Vice President of Sales North 

America at BekaertDeslee. “We 

appreciate the continued support 

of our valued customers and look 

forward to welcoming them at 

our booth in Columbus.” 


75

Profile 

Boyçelik: ISPA Expo stands out 

as the world’s most important 

bed materials fair 

Feridun Tosun, International Marketing Manager of Boyçelik, 

stated in an interview before ISPA Expo that the American market 

is very important for both Boyçelik and other players in the 

Turkish mattress industry and that the preparations for ISPA Expo 

will be in this respect. 

Feridun stated that ISPA 

Expo is the world’s largest 

bedding materials exhibition 

and that the US market is 

extremely important for the global 

bedding industry and naturally 

for the Turkish bedding industry, 

and added that the total volume 

of the global industry is 33 billion 

dollars and 9 billion dollars of this 

is the US market. Feridun Tosun, 

International Marketing Manager 

of Boyçelik , stated that the 27% 

impact of the US market on the 

global industry gnerates a serious 

potential and added that they 

have given due importance to the 

US market as always and that 

they will be at the fair with highly 

innovative products in terms of 

both cost advantage and comfort. 


ISPA fair? 

ISPA fair stands out as the 

world’s important bedding ma- 


terials fair. The fair, which takes 

place every 2 years in different 

states of America, is an extremely 

important fair for the mattress industry. 

We think that we will have 

the opportunity to meet new customers 

from both America and 

many different countries of the 

world, as well as the opportunity 

to introduce our new products 

to our existing customers at the 

relevant fair. 




market? 

As Boyçelik, we will be participating 

in the ISPA fair for the 5th 

time. The American market, one 

of the most important mattress 

markets in the world, has an 

important position in the world 

mattress industry. A large number 

of large-scale mattress production 

is carried out. The value of 

the world mattress market is 

approximately 33 billion USD. 

Approximately 9 billion USD of 

this figure is realized in America, 

which corresponds to 27% of 

the total world mattress market. 

Considering the relevant figure, it 

We will present 

to our customers 

many of our 

products that 

provide cost 

advantage and 

at the same time 

emphasize the 

comfort in the bed. 

is clear how important the American 

market is for us exporters. 

The American market is among 

the most strategic markets of 

Boyçelik since its establishment. 

We sell bonnel carcass and 

pocket carcass to the relevant 

market. Many of the leading 

companies producing mattresses 

in the American market use the 

springs produced by Boyçelik 

in their mattresses. Our brand 

awareness stands out in the relevant 

market. 




We will introduce our pocket 

spring and bonnel spring systems, 

which are among the 

main product items produced 

by Boyçelik, to our customers 

at the fair. We will present to our 

customers many of our products 

that provide cost advantage and 

at the same time emphasize the 

comfort in the bed. 


79

Profile 

Ted Bed: The Audıence’s Choıce 

for Best Bulgarıan Company Of 

The Year 

We are happy to share that TED BED has been honored with the 

prestigious Audience Award at the “Best Bulgarian Company 

of the Year” competition. This annual event, organized by 

First Investment Bank, was held for the 11th consecutive year, 

celebrating companies with a profitable business model, 

sustainable growth, and market competitiveness. 

The awards were presented 

on October 24, 2023, at the 

2020 Event Space, where 

TED BED emerged as the audience’s 

favorite. This award is determined 

by online voting, and we 

were delighted to receive it from 

the publisher of the “24 Chasa” 

newspaper, Venelina Gocheva. 

Our success at this event is a 

testament to our commitment to 

delivering high-quality products. 

As a manufacturer of products for 

both the Bulgarian and international 

markets, including mattresses, 

beds, and sleep accessories, we 

are proud to be recognized for our 

efforts. 

Upon receiving the award, Darina 

Marcheva, our Marketing Manager, 

shared her thoughts: 

“It is essential for us that the audience 

appreciates us so highly. For 

us, sleep is a cause and we really 

want to develop it, because sleep 

is something very important that 

should be given enough attention.” 

Darina has been with TED BED for 

10 years, starting as an International 

Sales Manager before transitioning 

to her current role. Her 

experience and dedication have 

been instrumental in our success. 

We are honored to have been part 

of the “Best Bulgarian Company 

of the Year” event and to have 

received this recognition. We will 

continue to strive for excellence, 

delivering high-quality products 

and services to our customers in 

Bulgaria and around the world. 


Profile 

Sefox: It is 

a pleasure 

to meet 

with our 

customers 

in America 

Sefox Sales Manager 

Erçin Özdemir says 

that ISPA exhibition 

is an opportunity 

to expand the 

commercial 

portfolio in the 

American continent. 

Stating that the ISPA exhibition 

is of great importance 

both because it is organized 

in the USA, one of the largest 

economies of the world, and 

because the American continent 

is the third most populous continent, 

Erçin Özdemir said that it 

is necessary to understand the 

demands of the market correctly 

and respond accordingly. 


ISPA fair? 

With the excitement of attending 

ISPA Expo, one of the biggest 

bed industry fairs of the American 

continent, after 2 years, we will 

be happy to meet our customers 

in this continent again. 

ISPA Expo offers us the opportunity 

to understand and recognize 

sectoral developments, customer 

expectations and new customers 

in a geography that is quite far 

away. For this reason, the exhibition 

will be an opportunity to 

meet new customers, to closely 

analyze the situation in the mar- 


As we know, America is a very 

important market for us as it 

is the world’s largest economy 

and the continent with the third 

largest population. We know that 

we will increase our market share 

and the number of our customers 

very quickly if we understand the 

customer behaviors and demands 

here correctly and customize 

our services and products 

accordingly. For such developments, 

fairs offer us the greatest 

opportunities. 




At ISPA, which is an important 

fair for the mattress sector, 

we plan to introduce our new 

generation products that will be 

used in both mattress production 

and bag spring production 

to the visitors together with our 

PSA products that we have been 

supplying to the world’s leading 

mattress manufacturers for many 

years. 

ket, to explain the products and 

developments in our portfolio, as 

well as to strengthen our relations 

with existing customers. 




market? 

ISPA Expo offers us the opportunity 

to understand and recognize sectoral 

developments, customer expectations and 

new customers in a geography that is quite 

far away. 


85

Profile 

Form Sünger: We expect ISPA 

Expo to increase our volume in 

the global industry 

Form Sünger Export and Marketing Chief Volkan Yılmaz said in 

an interview before ISPA Expo that they wanted to expand their 

commercial volume in the American market. 

Volkan Yılmaz stated that 

they will showcase the 

sponges they make for the 

American market at ISPA Expo 

2024 as more innovative products 

other than standard production, 

and that they will be at 

the fair with medical mattresses. 

Stating that they closely follow 

the American market and that 

they will reflect Form Sünger 

quality and product diversity at 

ISPA Expo, Yılmaz underlined 

that they will serve visitors not 

only with sponge but also with 

sponge mattresses. Yılmaz 

added that they are planning to 

increase the current commercial 

volume of Form Sünger in the 

American market, and stated that 

they see ISPA Expo as a step 

towards this goal. 



Organized every 2 years, ISPA is 

a global exhibition that brings together 

many customers from the 

North and South America region. 

It is important for our company 

to have our current and potential 

customers together, rather than 


customer visits that can be made 

due to the fact that the region 

is far from Turkiye and is a very 

large geography. Our expectation 

from the fair is to increase our 

volume worldwide and specifically 

in America by presenting 

the product range and product 

quality that we have developed 

with our sustainable investments, 

R&D and P&D studies to our existing 

and new customers in the 

market in order to maintain and 

strengthen our existing position 

in the market in a globally macro 

competitive environment. 




market? 

As it is known, the largest import 

and export transactions in the 

world are carried out through the 

United States of America. We are 

also aware that the sponge and 

related products in our own production 

area have a high volume 

in the American market. As a 

company that closely follows this 

market, we know that especially 

large and high-quality mattress 

manufacturers are located and 

operating in America. We know 

that this country, which develops 

its industry with technological 

investments day by day, is always 

a target market for us. 

We provide innovative product 

development rather than our 

standard productions to companies 

operating in the American 

market. Although our main production 

area is sponge, we know 

that sponge mattress is popular 

in the American market. Due to 

the anti-dumping in the finished 

mattress, we make product shipment 

to our customers by gluing 

the sponge layers. 




As Form Sponge, our main production 

is polyurethane sponge. 

It can be used in many sectors 

such as mattress, furniture, insulation, 

underwear. Our company, 

which has a wide range of products, 

has soft, standard, hard, 

memory and innovative sponges. 

In addition to these, we also 

brought our cast pillow models 

and topper products with us. We 

can provide our customers with a 

final finished bed, called bed and 

box, as well as a display bed that 

we can ship only by combining 

the sponge layers they want. We 

also have beds that can be used 

in the United Nations tenders 

held around the world and our 

medical bed sample used in 

hospitals. 


89

Profile 

Comfytex: We want to expand 

our customer portfolio in 

America 

Comfytex Chairman 

Hasan Küçük said 

that they wanted to 

make their presence 

felt at the ISPA Expo 

fair with their new 

product Tesla. 

Hasan Küçük, Chairman of 

the Board of Comfytex, 

described the American 

market as the world’s mega market 

and said that it is an efficient 

market to make big investments 

in an interview about the fair before 

the ISPA Expo fair planned 

to be held in the United States on 

12-14 March. Mr. Hasan stated 

that as Comfytex, they want to 

expand their customer portfolio 

and make new investments in an 

efficient and large market such 

as America and that they will 

participate in the ISPA Expo fair 

for this purpose and that the fair 

is valuable for them. Stating that 

they want to mark ISPA Expo 

with their new product Tesla, 

Mr. Küçük said that the products 

such as Oxycore, Biosalt 

and Medicare, which are closely 

known by the mattress industry 

and used by giant mattress 

brands, will be on display at the 

fair. 


ISPA? 

ISPA is one of the leading fairs in 

our sector and we attach importance 

to participating in this fair 

since it is located in the USA. 

If we briefly state our expectations; 

to introduce our pattern 

designs and innovative products 

in our new collection, to come 

together with brands that are 

new to our sector or with which 

we are already in contact and of 

course to expand our customer 

portfolio in America. As it is a fair 

organized every 2 years, ISPA 

fair is valuable for us in terms of 

being informed about the latest 

developments and receiving the 

expectations of the sector collectively 

and ensuring customer 

satisfaction. 





market? 

The American market can be 

expressed as the mega market 

of the mattress industry. Mattress 

companies that make large 

investments and have large 

production volumes are mostly 

in this region. For this reason, as 

Comfytex, it is a market that we 

want to expand and gain a place. 

In order to dominate the dynamics 

of the region and meet the 

expectations, it is our priority to 

continue our work with a regional 

deepening strategy and to 

provide quality and fast service to 

the industry leaders in the American 

region as in every region. 




One of the main ways to improve 

sleep quality is the air quality of 

the sleeping environment. The 

second issue is how comfortable 

the person feels in the bed. 

Our task is to take precautions 

and produce solutions for any 

discomfort that may arise during 

sleep (sweating, non-skin-friendly 

products, non-breathable fabrics) 

Apart from our 

launch product, our 

main innovative 

products, Oxycore, 

Biosalt and 

Medicare brands are 

patented and belong 

to our unique 

series and our 

basic principle is to 

offer comfortable 

solutions that 

improve sleep 

quality. 

and to add value to this comfort 

with innovative products. 

We aim to make a mark at the 

ISPA fair with our launch product 

Tesla, which we have prepared 

for this purpose. 

We will introduce our visitors to 

the magnetic field effect of Tesla 

technology to start the new day 

with a positive, energized and 


93

Profile 

renewed feeling by getting rid of 

the negative electricity we attract 

in our daily lives. Tesla Technology 

generates a magnetic field 

in the bed that is compatible 

with the body’s natural magnetic 

field. This field supports biological 

healing by increasing cellular 

oxygen levels during sleep. The 

magnetic effect developed by this 

technology applied to the mattress 

fabric accelerates regional 

blood circulation, stimulates the 

immune system and contributes 

to body regeneration. 

Apart from our launch product, 

our main innovative products, 

Oxycore, Biosalt and Medicare 

brands are patented and belong 

to our unique series and our 

basic principle is to offer comfortable 

solutions that improve sleep 

quality. Biosalt is a technology 

inspired by the benefits of rock 

salt and increases the air quality 

of the environment during sleep 

thanks to the negative ions it 

emits, as if we were sleeping by 

a river or in a forest, allowing us 

to wake up more energized for 

the new day. 

We would be happy to welcome 

our visitors at booth #1457 at 

ISPA fair to learn more about 

our brand and to examine our 

innovative products and trendy 

pattern collections. You can visit 

our website for online access 

and to view our catalog. www. 

comfytex.com 

I wish a successful fair for all our 

brands in our sector. 


Profile 

Çokyaşar Holding: We want to 

seize new business opportunities 

in the American market 

Vasfi Ömeroğlu, North 

America Sales Manager 

of Çokyaşar Holding, said 

that they want to increase their 

investments in the American 

market and seize new business 

opportunities. 


ISPA fair? 

Our primary expectation is to 

seize new business opportunities 

in the American market and 

expand our network. In addition, 

of course, to come together with 

our customers and talk about 

what we can do in the coming 

period on our cooperation. 




market? 

America is one of the world’s 

largest consumption countries. 

We produce the products we 

produce for there by taking this 

into consideration. What we are 

trying to do is to increase the 

quality of service we offer to our 

customers and potential customers. 

In this way, we aim to get 

ahead of our competitors. We 

are trying to do this by establishing 

a local company in America, 

carrying out warehouse works 

and with our employees who are 

settled in the country. 




We will exhibit our steel wire 

product, which is used in making 

mattress springs and for which 

we offer different packaging 

options. 


INTERNATIONAL SECTORAL TRADE 

EXHIBITION OF THE BEDDING 

EQUIPMENT, COMPONENTS & 

FINISHED PRODUCTS 


EXHIBITION OF THE BEDDING 

EQUIPMENT, COMPONENTS & 

FINISHED PRODUCTS 


EXHIBITION OF OFFICE-FACILITY 

FURNITURE AND ADVANCED 

DECORATION TECHNOLOGIES 

INTERNATIONAL FURNITURE, 

FURNITURE SUB-INDUSTRY AND 

UPHOLSTERY FABRIC FAIR 

info@turkel.com.tr

Profile 

Kimyapsan: We want to 

increase our business volume 

by making new investments 

in America 

Murat Desabah, Kimyapsan Export Manager, said that they will 

invest more in the American market. 

Murat Desabah, who gave 

an interview before the 

ISPA Expo fair, stated 

that they have great expectations 

from the fair and that this fair is 

the most important fair of the 

American market. Stating that 

they continue to invest in the 

American market, Mr Desabah, 

Kimyapsan Export Director, said 

that they are making new plans 

to increase their business volume. 




ISPA is a very important fair for 

the American continent. Our 

expectations here are to reach 

end users or material wholesalers 

especially in the US and South 

American markets. We already 

export to the US and South 

American markets, but we aim to 

increase our export figures and 

reach new points with this fair. 




market? 

We target the American market 

not only as the USA, but as the 

whole continent. We actively 

continue our activities in some 

parts of the continent. We want 

to increase our business volume 

with new investments. We have 

future plans for this. We would 

like to announce these on your 

occasion when the time comes. 




We will participate with our 

hotmelt adhesives, which have 

a very big place for the mattress 

industry globally, and our solvent-based 

adhesives designed 

for the mattress industry. 

SleepTech • March - April 101

Profile 

Erplast: We are trying to 

increase our activities in America 

Erplast General Manager 

Fatih Okumuşer signalled 

that they will increase their 

investments in America in the 

interview he gave before the ISPA 

Expo fair. 


ISPA fair? 

As Erplast, we aim to further 

increase our exports in 2024. For 

this reason, we participate in fairs 

abroad. ISPA fair is one of them. 

We aim to increase our exports in 

America with our new customers 

we will meet at the ISPA fair. In 

addition, it is among our aims to 

meet with our existing customers 

who come to the fair and listen to 

their expectations from us. 




market? 

As you know, America is a very 

big market and it is of great importance 

for us. For this reason, 

our colleagues make customer 

visits during the year. We also do 

our best to increase our activities 

in America with fairs. 




Industrıal products 

Are usal products providing easy 

protection, transportation and 

stacking for manufacturing companies. 

Areas of use: Appliances, 

furniture, glass, ceramic, metal, 

food, etc. 

Strech fılm 

Protects the products from 

external factors such as hot, 

cold, precipitation, dust and dirt 

Outer surface The product is 


shiny and slippery, does not hold 

dust and dirt Prevents the pallets 

from sticking together Translucent, 

lightweight and economical 

Weather resistant can be used 

for packaging all kinds of products 

Thanks to its flexibility; not 

affected by sharp and sharp corners, 

rope or hoop It is safe and 

economical in the packaging of 

bottled products 

Shrınk fılm 

It provides economic and safe 

storage and shipment by wrapping 

the products with thermal 

shrinkage in all products that can 

be made in packaging. It is a 

highly preferred product because 

it prevents the products from 

being affected by dust, sun and 

rain. 

Perforated bag 

Perforated bags and separtors, 

whic are manufactured from high 

qality materials and provide convenience 

in terms of storage and 

usage, provide protection from 

external factors, especially rain, 

and save labor and time. 

Roll nylon 

This products are used as roll 

packaging of products and also 

can be used as covering of area 

Bubble nylon 

Bubble bag, known as bubble 

nylon, is a folding, soft, flexible, 

transparent, protective packaging 

material that is often preferred in 

packaging fragile products. It is 

produced and sized according 

to the products to be packaged 

by using bags (bubble pack bag) 

in your products, you save both 

time and protect your products 

with a solid product 

Grıpın bubble pack 

Your special products require extra 

protection. For this purpose, 

different products are combined 

into special bags. Tear-resistant 

and non-resilient techno products 

which are produced especially 

for furniture sector are preferred. 

Optionally it can be produced as 

printed. 

Bubble sandwıch packagıng 

Protects products from impact, 

scratches, bump, dusting, 

moisture, friction, electrification, 

vibration and crushing. Open 

scratches can be prevented as 

a single layer on the surfaces. 

Fragile parts can be protected 

from impacts by wrapping 

them in multiple layers. It can be 

used for filling the gaps between 

products. It saves space with its 

thin structure. It is an economical, 

stylish and modern type of 

packaging. 


Profile 

Kar-as aims to reach a wide 

audience at ISPA fair 

Kar-as Board Member M. Önder Aslan said in an interview before 

ISPA Expo 2024 that the exhibition would positively affect Kar-as’ 

commercial volume in American market. 

Kar-as Board Member Aslan 

said that the ISPA Expo 

exhibition had a positive 

effect on the Turkish mattress 

industry and Kar-as in previous 

years and that they were always 

satisfied with the exhibition, and 

predicted that this positive effect 

will continue at this year’s exhibition. 

M. Önder Aslan said that 

they were working to be permanent 

in the American market and 

gave the signals that market-specific 

product developments and 

participation in fair organizations 

would continue in the coming 

years. 


ISPA fair? 

We believe that it will be good for 

our company, at the same time, 

we will have the opportunity to 

introduce our company to large 

masses and it will provide us with 

the opportunity to introduce our 

company to the foreign market in 

a better way in terms of quality 

and production in the sector. Of 

course, hundreds of visitors from 

different countries will come to 

the fair. For this reason, I think 

that the ISPA fair will positively 

benefit our exports. I believe that 


we will find new collaborations 

and new opportunities to increase 

our exports. 




market? 

The American market constitutes 

an important part of the global 

mattress industry. We are doing 

our best to gain a serious place 

in this market. We participate in 

fairs in this market and host our 

customers in the best way. At 

the same time, we offer Kar-as 

quality and reasonable prices to 

our customers. 




Electric plinth mechanism: They 

are mechanisms that can be 

produced in widths between 70 

cm and 100 cm, 190-200 cm tall 

foot end and back part can rise 

by supporting the user by means 

of an electric motor. There are 

wired, wireless, remote-control 

options and motor types according 

to demand. 

Bonnel springs: Spring heights 

between 10-17 cm and head 

diameters between 68-96 cm 

with spring heights in the range 

of 10-17 cm and wire diameters 

of 2.00 - 2.20 - 2.38 mm are 

produced as standard or on demand. 

3,80- or 4,80-mm diameter 

wire frames can be combined 

with 1,40 mm knitting wire or 

clips, and lamet frame can be 

made with clips upon request. 

Rollpack and flatpack packaging 

options are available. 

Pocket springs: 1-3-5-7 zone 

mattress springs are produced 

in densities between 600-1.500 

count, heights between 7-20 cm, 

wire diameters between 1,40 mm 

and 2,00 mm. Top and bottom 

interlining or lamet frame options 

and pollpack packing options. 


Profile 

Milkay: We will continue to add 

value to our company and 

our sector 

Milkay General Manager Abdullah Nursaçan said in an interview 

on Milkay’s 2024 vision that the US and Latin American markets 

are among their target markets. 

Stating that they keep pace 

with this development 

in every sense as one of 

the representatives of the ever-changing 

and developing global 

mattress industry in Turkiye 

and that they act with the vision 

of being the pioneer of the sector 

in Turkiye, Nursaçan stated that 

they will continue their innovation 

and R&D activities without slowing 

down in 2024. Underlining 

that they aim to enter the US and 

Latin American markets this year 

and to be permanent in these 

markets, Mr. Abdullah Nursaçan 

added that they will accelerate 

their advertising and public 

relations activities in order to 

reinforce the Milkay perception in 

the global industry and increase 

brand awareness. 

Could you tell us about the R&D 

studies and innovation changes 

you will make in your products 

in 2024? 

We can define the mattress 

industry as a dynamic sector 

that renews itself day by day. 

Of course, we keep up with this 

development, and we can even 

say that we have been pioneers 

many times. Felt has an important 

position in mattress and 

we are aware of this and develop 

new products to maximize 

comfort. Especially our Milform 

product has attracted serious 

attention both in the domestic 

and foreign markets and our volume 

is increasing day by day in 

these products, and hopefully our 

product R&D studies will continue 

in 2024. 

Innovation focuses on both technical 

and market side. R&D, on 

the other hand, focuses only on 

the technical side of these works. 


We will continue to add value to 

our company and therefore to 

our sector in 2024 in both market 

and technical terms. 

In 2024, in which fairs will you 

take part as an exhibitor at 

home and abroad? 

In 2024, we have Poland international 

fair and IBIA Expo - Istanbul 

fair, which are currently finalized. 

Every quarter of the year, 

we evaluate the fair calendar by 

analyzing the benefits. 

Are there any new markets you 

plan to enter abroad? Which 

ones? 

Of course, let’s talk about the 

markets we aim to increase our 

volume rather than the ones we 

plan to enter. Because we have 

made and continue to make 

active sales in many countries 

of the world in different years. 

However, as everyone knows, 

the world has experienced and 

continues to experience a global 

logistics crisis. We want to be 

on every continent in order to 

be minimally affected by such 

regional events. We can say that 

especially the USA and Latin 

America are among our target 

markets for 2024. 

What kind of a path do you 

plan to follow in the field of 

advertising, marketing and 

public relations in the new year? 

Advertising and promotional activities 

are very important for us 

in order to provide brand awareness, 

especially in the global 

market, and to reinforce the 

Milkay perception in the minds of 

customers. 

For companies like us who do 

B2B marketing / sales, advertising, 

marketing and public relations 

are important to develop 

awareness, stimulate sales, facilitate 

communication, and generate 

a relationship between our 

organization and brand and the 

consumer. For this reason, we 

will continue to organize international 

fairs and market research 

trips. In addition to these, we 

will also carry out social media 

marketing activities on social 

media, which has become almost 

indispensable in life. 

How do you position Milkay 

in the Turkish mattress subindustry 

industry? 

Turkiye is really in an important 

position in the world in the 

mattress industry. When we look 

at the exhibitor profile of any 

mattress supplier industry fair, 

we see up to 60-70% Turkish exhibitors. 

This is actually a proud 

situation for Turkiye and we 

believe that this rate will increase 

gradually. As Milkay, we are one 

of the locomotive companies in 

the mattress supplier industry. 

With nearly 30 years of experience 

in the sector and export 

experience, we are a company 

that has managed to become the 

first name that comes to mind 

when it comes to felt both in 

Turkiye and in the world market. 

Today, we export to approximately 

65 countries and make a name 

for ourselves in many countries of 

the world. 


Events 

Get a glimpse of the future: 

Guangzhou CIFF 2024 to 

showcase cutting-edge office 

and commercial space trends 

The 53rd China International Furniture Fair (CIFF), also 

known as CIFF (Guangzhou) 2024, is set to unfold in 

Guangzhou in two stages in March, 2024. The event will 

include the Office and Commercial Space and CIFM/interzum 

guangzhou, which are slated for the second phase of the fair 

from March 28th to March 31st, 2024. 

The Office and Commercial 

Space is the preeminent 

global platform and Asia’s 

leading industry benchmark for 

office environments and commercial 

spaces. It is renowned for 

setting the trends in office design 

and showcasing cutting-edge 

solutions. The exhibition encompasses 

a wide range of themes, 

including system office, office 

seating, smart office, public commercial 

space, school furniture, 

healthcare and elderly care, office 

accessories, and steel furniture. 

The 2024 edition will expand to 

utilize Area A, B and D of the 

Canton Fair Complex, covering a 

total area of over 240,000 square 

meters. With an estimated partic- 


ipation of around 1,100 companies, 

the event focuses on three 

key themes, namely boundless 

office, healthy seating, and diverse 

commercial space, offering 

unique insights and solutions for 

the evolving workspace. Furthermore, 

the exhibition will feature 

the Trendy Design Hall (Hall 5.2) 

and the International Brand Hall 

(Hall 20.2), making the exhibition 

a trendsetter in the industry. 

Positioned as a promoter and 

leader of high-quality development 

for furniture manufacturing, 

CIFM/interzum guangzhou is 

Asia’s largest and most comprehensive 

specialized exhibition 

platform. It aims to highlight the 

significance of collaboration between 

upstream and downstream 

sectors in forging a bright future 

for the furniture industry. With 

the theme “linking to the future,” 

CIFM/interzum guangzhou 2024 

will showcase furniture production 

equipment, furniture hardware, 

and raw materials. It will 

utilize 21 pavilions in the Canton 

Fair Complex, spanning a total 

area of approximately 180,000 

square meters. Renowned 

brands from home and abroad 

will participate to introduce innovative 

technologies and groundbreaking 

products. 

The CIFM/interzum guangzhou 

will feature a pavilion (Hall 16.3) 


Events 

dedicated to inspiring innovation 

in materials and design aesthetics 

for home furnishings. It will 

offer original design, innovative 

material application and functional 

upgrades to the home furnishing 

sector. Additionally, the event 

will launch the CMF Lab themed 

exhibition. This initiative aims to 

encourage collaborative efforts 

between material suppliers and 

designers, while also highlighting 

the emerging trends for 2024. 


News 

Mattress technology fairs will 

continue without slowing 

down in 2024 

Continuing to grow both in Turkey and in the global commercial 

arena, the mattress industry signals that it will continue its growth 

momentum in the new year. 

The meeting point of the 

mattress industry in Southeast 

Asia; India Mattrestech 

India Mattresstech, the most 

important mattress technologies 

fair of the Southeast Asia region, 

will be held in India on 22-25 

February 2024. This exhibition is of 

great importance for companies in 

order to appeal to Southeast Asian 

countries such as India, Pakistan, 

Bangladesh, Malaysia and Indonesia, 

which are virgin in terms of 

mattress technologies. 

Those who want to enter the 

American mattress market will 

be here; ISPA Expo 


The next international fair where 

mattress technologies will be 

showcased will be the ISPA Expo 

fair to be organised in the United 

States of America. The fair, which 

is one of the most important bed 

technology fairs of the American 

market and organised every two 

years, was marked by the intense 

participation of Turkish companies 

when it was last held. The fair will 

be held on 12-14 March and again 

intensive participation is expected 

from Turkey. 

The biggest mattress technology 

fair of the Far East market: 

interzum guangzhou 

Another international bedding 

technology fair to be held in March 

2024 is the interzum guangzhou 

fair. Boytekst, Aydın Tekstil and 

Elektroteks, the leading companies 

of the sector from Turkey, will take 

part in the fair, which will be held 

on 28-31 March. Leading companies 

from Europe, America and the 

Middle East will participate in the 

fair, which is of great importance 

for the Far East market. 

A brand new breath to Europe: 

Sleep Expo Europe 

Another fair to be held in the new 

year is Sleep Expo Europe, which 

is planned to be held on 23 - 25 

April 2024 in Maastricht, the 

Netherlands. Sleep Expo Europe, 

which is still a new organisation, 

is currently a promising mattress 

technology fair. Considering that 

the fair is organised in Europe, 

the world’s 3rd largest mattress 

market, it seems that we will talk a 

lot about Sleep Expo Europe in the 

coming years. 


News 

The organisation dominating the 

Middle East mattress industry; 

Sleep Expo Middle East 

Another prestigious bed technologies 

fair to be held in 2024 is Sleep 

Expo Middle East. The 5th Sleep 

Expo Middle East exhibition, which 

has completed its 5th year and 

attracted the attention of the world 

mattress industry in this process, 

will be held in Dubai on 10-12 

September. The fair, which Turkish 

companies follow with great 

interest and take part as exhibitors, 

is of great importance in terms of 

entering the Middle East market. 

The fair that brings east and 

west together; IBIA Expo 

In these days when Turkey has 

a significant share in the global 

mattress industry and competes 

with major actors in the ranking, of 

course the importance and contribution 

of IBIA Expo exhibition cannot 

be denied. IBIA Expo, which is 

organised by the IBIA Association 

and BİFAŞ exhibition company at 

the Istanbul Fair Centre and has 

made a name for itself in the global 


industry despite being held for 

only two years, will open its doors 

to its visitors on 25-28 September 

this year. The IBIA Expo fair, 

which aims to bring its visitors 

together with suppliers in an area 

of 35 thousand square metres by 

increasing the number of halls to 

5 and aims to host 30 thousand 

visitors, is of great importance 

when Turkey’s geopolitical position 

between the west and the east is 

taken into account. 

Russia’s most important 

furniture industry fair: Mebel 

Expo Moscow 

The last fair of the year is the 

Mebel Expo Moscow fair. The fair, 

which has an important position 

in terms of entering Russia and its 

surrounding markets, will be held in 

Moscow on 18-22 November. The 

fair, which is followed with interest 

and participated by Turkish companies, 

includes exhibitors not only 

in mattress technologies but also in 

the fields of furniture and furniture 

sub-industry. 


News 

IBIA said ‘continue’ with 

Osman Güler 

The 2nd Ordinary General Assembly Meeting of the International 

Mattress Industry Association (IBIA), which was established by the 

suppliers of the mattress production sector, which has a volume 

of 40 billion dollars in the world, was held in Istanbul. 

At the General Assembly 

Meeting held with the participation 

of IBIA members 

from across the country, especially 

from Istanbul, Izmir, Bursa 

and Kayseri, Founding Chairman 

Osman Güler was re-elected as the 

Chairman of the Board of Directors 

of the International Mattress Industry 

Association. 

At the General Assembly Meeting 

held at Wow Hotel in Istanbul, 

where Erdoğan Aslan was the 

Chairman of the Council and Ramazan 

Çelik and Zafer Baktır were 

the members of the Council Board, 

the names to take office in the organs 

of IBIA were also determined. 

After the Chairman of the Divan 

Erdoğan Aslan, who thanked the 

Board of Directors for the work 

done by IBIA so far, the Chairman 

of the Board of Directors of the 

International Mattress Industry Association 

and Elektroteks Dir. Krl. 

Bşk. Osman Güler said, “We have 

become a big family today on the 

road we set out with 22 members, 

9 of which are founding board 

members. As the International 

Mattress Industry Association, we 

have created important awareness 

about our industry thanks to the 

work we have carried out at national 

and international level since 

our establishment in 2021.” 

Over 2 billion dollars exports to 

150 countries 

Osman Güler, President of IBIA, 

said that as the mattress sub-industry, 

they export over 2 billion 

dollars to approximately 150 

countries with an employment of 

25 thousand people and a production 

capacity of 3 billion dollars, 

and added: “These data show the 

contribution of our sector and all of 

us to the economy of our country. 

In the establishment of our association, 

we had set the priority goals 

of increasing the recognition of our 

sector and the competitiveness 

of our members in international 

markets, organising a large international 

fair that can make a sound 

in our country, and professional 

unity, solidarity and solidarity. If it 

is necessary to generalise, when 

I look back as of today, I can say 

that we have done very successful 

work in line with these goals. We 

have achieved success under the 

roof of IBIA.” 

Stating that the IBIA EXPO Fairs 

held in 2022 and 2023 were the 


centre of attention of mattress 

manufacturers globally, IBIA President 

Osman Güler thanked Ümit 

Vural, Chairman of the Board of 

Directors of BİFAŞ, and his colleagues 

and continued his speech 

as follows: 

Number of members reached 

140 

“When we look at the activities 

we have carried out since 26 

June 2021, when we held the first 

general assembly meeting of our 

association; first of all, our number 

of members has reached 140. We 

have participated in international 

fairs and meetings to introduce our 

industry to mattress manufacturers 

all over the world. During this period, 

we have closely cooperated 

with all relevant segments, especially 

public institutions. We are in 

close cooperation with international 

associations and federations such 

as ISPA ABIKOL EBIA ISPF India 

Mattress Manufacturers federation, 

which dominates the industry. We 

have been in close contact with all 

international sectoral fair organisations 

and we support our members 

in this regard. We are working 

hard all over the world. In order to 

increase the participation as exhibitors 

and visitors to our fairs, which 

are our pride, we have not left any 

country we have not visited, where 

mattress manufacturers operate 

from India to Germany, from Italy 

to the United States of America. 

We plan to carry out the work of 

the professional committee, which 

we have been talking about for 

a long time but have not had the 

opportunity to start working, in 

the coming period. We will create 

opportunities to come together by 

establishing sub-committees on 

subjects such as machinery, fabric, 

spring, sponge, felt, interlining, fibre, 

chemistry, accessories, cover, 

textile products in our association 

and create opportunities to discuss 

professional problems and developments 

face to face.” 

In accordance with the agenda, 

after the reading and discussion of 

the activity report, financial statements 

and audit committee report 

of the IBIA Board of Directors and 

their unanimous acceptance, the 

new Board of Directors of the International 


was elected. 

IBIA’s new board members were 

determined 

In the election held after the 

speeches made, the IBIA management 

at the General Assembly of 

the International Mattress Industry 

Association consisted of the following 

names: 

Board of Directors Principal: 

Osman Güler, Mustafa Nebi Doğan, 

Ersin Koç, Engin Kalkan, A.U. 

Hakan Tanrıöven, Mustafa Taka, 

Zafer Baktır, Mustafa Kiper and 

Erdoğan Aslan 

Board of Directors Alternates: 

Onur Kırayoğlu, Erhan Karakaşlar, 

Samet Beğendik, Ömer Faruk 

Görün, Recep Kütüklü, Ramazan 

Çelik, A. Koray Atamer, Serkan 

Elitaş and Şeref Özdemir 

Auditing Board Principal: A. 

Yiğit Durak, Akın Bebek, Mehmet 

Demirok 

Auditing Board Alternate: 

Lokman Özay, Erdal Durmuş, 

Mükremin Küçük 

Speaking in the wishes and wishes 

section of the General Assembly, 

Ümit Vural, Chairman of the Board 

of Directors of BİFAŞ, the organiser 

of IBIA EXPO Fair, said that IBIA 

EXPO, which is an important event 

for the promotion of the sector, 

is on the list of qualified fairs with 

international quality and supported 

by the participants. 


News 

IBIA President Güler: 

Our industry has reached 

over 3 billion dollars 

IBIA Chairman Güler announced that the mattress components 

industry closed the year 2023 with exports of 2 billion dollars. 

Granting an interview before 

ISPA Expo 2024, Osman 

Güler, Chairman of the Board 

of Directors of IBIA, conveyed the 

activities carried out since the establishment 

of the IBIA Association and 

the results of these activities. Stating 

that thanks to the fairs held in 2022 

and 2023, the sector has revived 

and especially the export market has 

experienced growth, Güler said that 

they provide direct support to fairs 

held in various regions of the world 

and that they continue their elbow 

contacts with these organizations. 

Stating that they are working to 

spread the understanding of industry 

4.0 both in our country and in the 

global industry and to benefit from 

the benefits of technology, Osman 

Bey said that they cooperate with all 

associations around the world and 

develop friendly relations. 

We reached 2 billion dollars of 

exports 

Osman Güler, who first conveyed the 

purpose of the establishment of the 

IBIA Association, gave the following 

statements in his speech; “In 

order to strengthen the commercial 

activities carried out by companies 

that provide technological and raw 

materials to mattress manufacturers 

all over the world, to reinforce 

their unity and solidarity, to lead the 

development of the sector, to protect 

the rights of companies, to increase 

competitiveness, to bring together 

mattress manufacturers and suppliers 

and to make useful meetings, 

we came together with 22 strong 

company representatives from ten 

different production segments and 

decided to establish the International 

Mattress Industry Association and 

established IBIA at the beginning of 

2021.” 

Stating that they revealed the 

production power of the sector 

shortly after the establishment of the 

association and started to work on 

its growth, Güler said, “The sector, 

which had a turnover volume of 

around one and a half billion dollars 

in the early stages, has reached a 

volume of over 3 billion dollars in 

total, of which 2 billion dollars is 

exports by the end of 2023, thanks 

to the synergy between us and IBIA 

EXPO fairs. With these data, we have 

reached a considerable position in 

the world markets. Our employment 

has also approached thirty thousand.” 

Stating that they are also working to 

spread the understanding of industry 

4.0 in the global mattress industry, 

Güler said, “We aim to make industry 

4.0 mattress production facilities and 

dark production facilities by developing 

technological studies to minimize 

the human factor in mattress production 

in order to produce better quality 

and standard mattresses for mattress 

manufacturers. In this direction, 

we aim to take the sector further 

by cooperating with all associations 

around the world.” 

Emphasizing that they are in coordination 

with associations operating 


fairs in various regions of the world 

and that they attach importance to 

friendly relations rather than competition, 

Osman Güler said in his 

interview: “In the past periods, we 

have cooperated with many sectoral 

associations and federations such as 

İSPA, ABİKOL, İSPF. In 2022, ISPA 

President Ryan Trainer also participated 

in the seminar during the fair 

we held in 2022 and in his speech 

about the American Mattress Market, 

he shared his information about 

what manufacturers should do in the 

current economic conditions. In the 

same framework, at the IBIA EXPO 

2023 Fair seminars, Rodrigo Miguel 

De Melo, President of the Brazilian 


ABICOL, talked about the size of the 

sector and possible business opportunities 

for suppliers in the seminar 

titled Brazilian Mattress Industry Size 

and Potential Business Opportunities 

for Suppliers. He told us about 

his work and goals regarding the 

Brazilian mattress market. Srinivasan 

Sundaresan, Secretary of the Indian 

Sleep Products Federation, who has 

more than 35 years of experience 

in the mattress industry, shared his 

views on the developments in the 

Indian Mattress Market sector at IBIA 

EXPO 2023. We share mutual information 

with many representatives of 

non-governmental organizations from 

many different countries,” he said. 

Speaking about the fairs they organized 

in 2022 and 2023, IBIA Chairman 

Güler also provided statistical 

information about the fairs. Stating 

that in order to achieve the goals as 

an association, they organized an 

international fair organization under 

the name IBIA EXPO, which has no 

commercial purpose, Güler said, “In 

our first IBIA Expo fair in 2022, we 

hosted over 22,400 thousand visitors 

from 91 countries and 320 cities, 

despite being the first. Then, in our 

fair in 2023, we showed our strength 

by hosting 19 thousand visitors from 

97 countries with the participation of 

more than 140 companies and more 

than 300 leading brands. After the 

IBIA Expo 2022 and 2023 fairs, the 

positive repercussions in the sector 

increased the demand for participation 

in this year’s fair. In the last 

2 fairs, we added two more halls to 

the net 25 thousand square meter 

exhibition area consisting of 3 halls 

and reached 5 halls and a total of 40 

thousand square meters.” 

IBIA Expo aims to be an 

attractive meeting point for 

mattress manufacturers 

Talking about the mission and 

visionary works undertaken by 

IBIA Expo fair in Turkiye and in the 

world, Osman Güler stated that very 

good organizations in the mattress 

industry have been held in America 

and Europe for years, but they have 

not had the opportunity to meet 

with many mattress manufacturers 

due to visa and travel problems that 

have occurred recently. Stating that 

the aim of mattress manufacturers 

to have the opportunity to meet and 

meet with company representatives 

in a wider supply network is one of 

the issues that pushed the IBIA Expo 

fair organization, Güler said that they 

plan to make the fair in Istanbul a 

very attractive and useful meeting 

point for mattress manufacturers all 

over the world. Making a short introductory 

announcement to the visitors 

who will take part in IBIA Expo, Mr 

Osman said, “IBIA Expo is an international 

fair that brings together professionals 

from the mattress sub-industry, 

machinery and equipment, as 

well as an export platform where the 

latest technologies are exhibited. We 

would like to underline that the professional 

visitors, most of whom are 

senior level and company owners, 

come to IBIA Expo with the aim of 

making business agreements. Senior 

executives, general managers, purchasing 

and finance managers, who 

will examine new technologies and 

products on site, expand their trade 

networks at IBIA EXPO. In short, the 

sector follows all newly developed 

products and more at IBIA Expo.” 

Shrinkage in the mattress 

market affected our 

manufacturers 

Osman Güler, who said that the 

contraction in the global economy, 

recession, freight crisis and the 

recent pandemic problems negatively 

affected our country and the Turkish 

mattress industry, concluded his 

interview with the following words; 

“In 2023, a contraction in mattress 

production is observed all over the 

world as in the USA. We are also 

trying to contribute to our manufacturers 

to overcome these crises. 

The USA, as the largest mattress 

consumer country, is the focal point 

of our supplier companies. A large 

part of the supply of mattress manufacturers 

in the region is provided 

from Turkiye and since the recession 

in this market has negatively affected 

the manufacturers in our country, we 

have carefully prepared for the ISPA 

fair. Here we aim to take a large part 

of the supply pie of the US Mattress 

market.” 


Events 

Mattress sub-industry and 

technology companies at 

IBIA Expo 2024 Istanbul 

IBIA Expo - Mattress Supply Industry and Technologies 

Fair will open its doors to industry professionals with the 

participation of more than 300 leading companies and 

manufacturers for the 3rd time on 25-28 September 2024 at 

Istanbul Expo Center with thousands of visitors from target 

buyer countries. 

IBIA Expo, which brings 

together thousands of 

innovative products and 

technologies such as mattress 

face fabric, handle, moving 

mechanism, nonwoven fabric, 

fiber, mattress glue package, 

spring, sponge, packaging 

products, mattress zipper, 

mattress cover, home textile, 

quilt, pillow mattress production 

lines, mattress packaging 

machines, sponge machines, 

quilt machines, spring typesetting 

machines, automatic glue 

line, hotmelt guns, mattress 

capsules, mattress labels, will 

be organized with thousands 

of visitors from a wide visitor 

network. 

In addition to hosting nearly 

23,000 domestic and foreign 

buyers from 17 countries, IBIA 

Expo offers a unique meeting 

platform by creating a business 

network with B2B meetings 

for private buyers and 

leading manufacturer brands. 


IBIA EXPO, Turkiye’s only 

exhibition on mattress components 

and technologies, is 

an international trade fair that 

brings together professionals 

from the mattress sub-industry, 

machinery and equipment, 

as well as an excellent export 

platform where the latest 

technologies and innovative 

products are exhibited. 


2023 

POST 

SHOW 

REPORT 

28 September - 

01 October 2023 

Istanbul Expo Center

IBIA EXPO MET WITH ITS BUYERS 

IBIA EXPO 2023 - The 2nd 

Mattress Supply Industry 

and Technologies Fair, 

organized by BİFAŞ, has 

commenced at the 

Istanbul Fair Center, 

marking 

Turkey's premier and 

singular event within the 

bedding components and 

technologies sector. 

Notably, IBIA EXPO 2023 

distinguishes itself as the 

foremost international 

exhibition in Eurasia for 

this 

industry. .

17% 

23% 

13% 

36% 

11% 

VISITORS 

PROFILE 

Other - Public, Press, Designers, 

Sector Companies 

Mattress Supply Industry Importers 

& Exporters 

Sleep Products Importers 

Component Importers 

Mattress Manufacturers 

Total 

18.640 

Visitors 

13.720 

Domestic Visitors 

4.920

152 

Domestic Exhibitors 

15 

International Exhibitors 

EXHIBITORS PROFILE 

MATTRESS MACHINERY 

Nonwowen Fabric, Fiber and Fiber Preparation Machines 

Mattress Edge Sealing Machines 

Single Head, Double Head and Multi-Needle Quilting Machines 

Mattress Packing Machines 

Automatic Roll Pack Machines 

Side Border Machines 

Edge Opening Machines 

Sewing Machines 

Spring Drawing Machines 

Fiber Preparation and Preparation Machines 

Fiber Recovery Machines 

Pillow Filling Machines, Press Machines 

Quilt Machines 

Automatic Package Spring Coil Machines 

Fully Automatic Packet Spring Assembly Machines 

Package Spring Typers 

Bonel Spring Coil and Composition Machines 

Automatic Mattress Zipper Sewing Machines 

MATTRESS COMPONENTS 

Quilting Thread 

Bed Face Fabric Yarn 

Bed Wick 

Woven Bed Covering Fabric 

Knitted Bed Face Fabric 

Bed Strip 

Handle 

Base Fabric, Foot, Skeleton 

Moving Mechanism, 

Mattress Glue 

Bonel Spring, Package Spring, Hercules Spring, Micro Spring 

Spring Wire Manufacturing 

Sponge, Visco, Latex 

Gel Technologies 

Bed Bases 

Mattress Zipper, Mattress Cover 

Filling Material 

All Kinds of Felt, Especially Natural 

Bed Accessories, Lines 

Automatic Glue Line 

Hotmelt Guns 

Test Laboratories, New Technologies, 

Printed, Fabric and Leather Bed Labels 

Sectoral Publications and Other.. 

%62 

Mattress 

Components 

%38 

Mattress 

Machinery 

Total 167 

Exhibitors 

25.000 m2

1 

2 

3 

4 

5 

1 Russia 

68% 

TOP 

VISITING 

COUNTRIES 

15% 

2 

3 

Saudi Arabia 

Iran - Iraq 

45% 

35% 

18% 

4 

Bulgaria - Jordan 

5 

Libya - Morocco 

Tunisia, Algeria, Egypt, Lebanon, United Kingdom, 

Greece, Bulgaria, Romania, Kazakhstan, India, Kosovo, 

Palestine, United Arab Emirates, China, Israel, 

Georgia, Italy, Japan, Kuwait, Poland, Austria, Albania, 

USA, Argentina, Armenia, Azerbaijan, Bahrain, 

Belgium, Bosnia and Herzegovina, Iceland, Chile, 

Colombia, Czech Republic, Denmark, Dominican 

Republic, Hungary, Jordan, Ethiopia, Spain, 

Macedonia, Moldova, Montenegro, Morocco, Panama, 

Peru, Portugal, Qatar, Russia, Serbia, Sudan, Syria, 

Thailand, Ukraine, United Kingdom, Yemen. 

The IBIA EXPO 2023, hosting visitors from 97 countries, 

special buying delegations from 14 target countries, 

and 18,640 attendees, showcased the latest 

components and technologies. This exhibition is the 

event, which is the largest in Eurasia and the 

second-largest in the world in its sector, demonstrated 

meeting points, spanning Europe, the Middle East, 

America, North Africa, Russia, and the Commonwealth

File 

Discover a new era of mattres 

Manufacturing Machine 

With the continuous development of industrial technology, 

intelligent manufacturing is gradually becoming a mainstream 

trend in the manufacturing industry. In this field, the emergence 

of mattress manufacturing machine has brought about 

revolutionary changes in the manufacturing process and has 

become a key tool for improving factory production efficiency 

and product quality. 

As an intelligent production 

equipment, 

mattress manufacturing 

machine is highly automated 

and intelligent, and can 

realize digital control of the 

entire process from design to 

production. It uses advanced 

CAD/CAM technology and 

machine learning algorithms 

to efficiently design and process 

bed products, achieving 

a fast, accurate and stable 

production process. The 

emergence of mattress manufacturing 

machine not only 

greatly improved the production 

efficiency of the factory, 

but also provided technical 

support for the customized 

production of bed products. 

In the field of bed product 

manufacturing, mattress 

manufacturing machine is 

widely used. It can design and 

process various types of bed 

frames, mattresses and bed 

boards according to customer 

needs, achieving personalized 

customization to meet the 

needs of different consumers. 

At the same time, mattress 

manufacturing machine is 

also highly flexible and scalable 

and can adapt to the 

production of bed products 

of different specifications and 

styles, providing manufacturing 

companies with greater 


market competitiveness. 

In addition, mattress manufacturing 

machine also plays 

an important role in promoting 

the intelligent transformation 

and upgrading of the manufacturing 

industry. Through 

data collection and analysis, 


machine can realize intelligent 

monitoring and optimization 

adjustment of the production 

process, improving production 

efficiency and product quality. 

At the same time, it integrates 

human-computer interaction 

interface and remote monitoring 

functions, providing 

manufacturing companies 

with a more convenient and 

efficient production management 

model. 

To sum up, mattress manufacturing 

machine, as a 

representative of intelligent 

manufacturing equipment, is 

bringing new production models 

and technological 

changes to the 

manufacturing industry. With 

the continuous development 

of intelligent manufacturing, I 

believe that mattress manufacturing 

machine will demonstrate 

its strong productivity 

and creativity in more fields in 

the future, pushing the manufacturing 

industry into a new 

era of intelligence and efficiency. 


Profile 

Microfibre Quilt Features 

and Usage 

Microfibre quilts are one of the modern sleep solutions that 

are widely used today. While offering a luxurious sleep feeling 

to the user with its soft texture, it attracts attention with many 

advantages. It is frequently preferred in recent years, especially 

because it offers common solutions to different sleep needs. 

Of course, a quality mattress 

is among the essentials of 

a comfortable and healthy 

sleep. However, it is also necessary 

to make the right choice 

of other sleep products such as 

pillows and quilts. Of course, when 

choosing, a series of features from 

fabric to size, from the way of use 

to weight await us. 

You can make your sleep experience 

unique by using a microfibre 

quilt. In the rest of our content, you 

can find many details about this innovative 

product of contemporary 

sleep technology. We discuss the 

advantageous aspects for those 

who want to choose this very common 

and useful product. 

What is Microfibre? 

Microfibre; It is a type of synthetic 

fabric produced using very small, 

fine fibres at microscopic level. 

Made from materials such as polyester 

or polyamide, these fabrics 

are a popular option with many advantages. 

They are used in many 

areas such as bedding, towels, 

curtains, underwear, sportswear. 

Microfibre fabric is produced by 

forming a layer of fine fibres by 

weaving and knitting under high 

pressure. The processes applied 

in the production process give the 

fabric high durability and softness. 

Its texture, which feels smooth to 

the touch, makes the fabric luxurious 

and comfortable. Therefore, it 

is a common type of fabric used in 

various industries. 

What are Microfibre Quilt 

Features? 

In recent years, sleep products 

technologies have made great 

progress. Our awareness of the 

importance of these products 

that we come into contact with all 

night long is increasing day by day. 

Microfibre fabrics; It is used in a 

wide range of areas such as bed 


sheets, pillowcases, mattresses, 

pillows, quilts, blankets. It can also 

be preferred in pyjama sets and 

sleep masks due to its sensitive 

behaviour towards the skin. 

Quilts that improve sleep quality by 

providing heat and comfort provide 

a safe and protective environment. 

Microfibre quilts are among the 

most widely used quilt types. It 

differs from many similar products 

with its features such as heat 

retention, softness and lightness. 

We can detail the features of the 

microfibre quilt as follows: 

1-Extra Lightness and Softness 

Microfibre quilts have the feature 

of being light in nature, which does 

not create a feeling of weight on 

the user. It is also among the architects 

of a comfortable sleep with 

its soft texture. 

2-High Thermal Insulation 

The structure of microfibres is very 

suitable for capturing and retaining 

heat. Due to its good thermal insulation, 

it maintains the temperature 

balance during sleep. 

3-Air Permeability and Breathability 

The fact that the fibres in the microfibre 

fabric are very fine increases 

air permeability. Thanks to its 

breathable structure, it supports a 

comfortable sleep environment by 

reducing sweating. 

4-Anti-Allergen 

Microfibre duvets are resistant to 

harmful bacteria, allergens and 

dust mites thanks to their hypoallergenic 

structure. It is one of the 

ideal options for individuals with 

sensitive skin and allergic reactions. 

5-Easy Cleanability 

Microfibre quilts can be cleaned in 

a very practical and easy way. This 

allows you to save energy and time 

by providing ease of use. 

6-Long Lasting Use 

Thanks to the tight weaving and 

knitting processes of micro fibres, 

microfibre quilts have a durable 

structure. In this way, it protects 

your budget by offering long-lasting 

use. 

How to Wash Microfibre Quilt? 

You can make microfibre quilts 

ready for reuse by cleaning them 

in a very practical and easy way. 

However, we strongly recommend 

that you review the instructions for 

use before attempting to clean the 

product. If there is no indication of 

cleaning on your product, you can 

consider our suggestions below. 

If the duvet has an external cover, 

you should wash the two separately. 

If you want to clean a localised 

stain that is not too big, you can 

wipe it with some detergent or 


File 

Unveiling the wonders of 

automatic pocket spring 

machines 

In a world where comfort 

meets technology, the 

automatic pocket spring 

machine emerges as a 

game-changer in the realm of 

mattress manufacturing. We, 

as sleep enthusiasts, embark 

on a journey to unravel the 

intricacies of this ingenious 

creation, exploring its mechanics, 

benefits, and the 

revolutionary impact it has on 

the sleep industry. 

Understanding the Essence: 

What Sets Automatic Pocket 

Spring Machines Apart 

At the core of 

this innovation 

lies the intricate 

dance of springs, 

orchestrated by 

cutting-edge 

technology. We 

dissect the anatomy 

of automatic 

pocket springs, 

uncovering how they adapt 

to individual body contours, 

ensuring a personalized and 

luxurious sleep experience. 


Dive into the mechanics of 

these marvels, exploring 

the precision behind each 

movement. We break down 

the manufacturing process, 

providing insights into the 

meticulous craftsmanship that 

goes into creating a mattress 

that aligns seamlessly with the 

curves of the human body. 

Advantages Beyond the Surface: 

Elevating Your Sleep Game 

Wake Up Refreshed: The 

Ergonomic Edge of Automatic 

Pocket Spring Mattresses 

Discover how these mattresses 

go beyond the aesthetics, 

promoting ergonomic support 

that relieves pressure points 

and aligns the spine. Say 

goodbye to morning stiffness 

and welcome a rejuvenated 

start to your day. 

Unveiling the Magic: 

Temperature Regulation in 

Automatic Pocket Spring 

Mattresses 

Explore the enchanting world 

of temperature regulation, 

where these mattresses create 

a microclimate of comfort. 

We delve into the technology 

that ensures a blissful night’s 

sleep, regardless of the season. 


File 

Progressing 

story of adhesives used in 


Would you prefer water-based or hot melt? Where does the 

Turkish market stand at this industry? Pros and cons... 

Adhesives have always been 

used to bond the various 

mattress components together. 

However, as a result of these 

changes, adhesives’ role in the 

manufacturing process has 

become even more important. 

For example, new materials, such 

as fibers and foam types, are 

difficult to bond together. This 

has meant that the adhesives 

used must now possess both 

increased bonding strengths and 

increased application use. As a 

matter of fact, the mattress industry 

has been transferred from 

simple spring construction to 

more complex construction and 

new materials in recent years. 

The changes included more than 

fibers and foam types. They have 

now increased in roll-coating 

process and all-foam units. The 

increased use of foam comfort 

layers in beds, the rising popularity 

of all-foam models and the 

intense competition within this 

just-in-time industry has heightened 

the demand for fast-curing 

glues. They help manufacturers 

move product rapidly off the production 

floor and into roll-pack or 

bagging machines—and onto the 

delivery truck, en route to customers. 

The mattress story from 

the smallest raw material to the 

full production line is a combination 

of values to end up with the 

best mattresses. 

When it comes to putting a 

mattress together, adhesives 

play an essential role in making 

things stick. Changes in mattress 

construction have required 

adhesives to change their tack. 

Mattress components now are 

more varied than ever and bed 


makers have come to depend 

on two main classes of glues: 

water-based and hot melt to hold 

it all together. 

Whether one-component or 

two-component chemistries, 

roll-on or spray applications, 

today’s improved adhesives offer 

faster drying times, better bonding 

strength, cost efficiencies, 

improved flexibility and increased 

application ease, industry suppliers 

say. 

When it comes to speed, the 

latest water-based formulations 

give hot melts a run for their 

money and are faster drying than 

ever. But the two glues have their 

own distinct uses in mattress and 

foundation construction, suppliers 

say. 

What’s in store for the future? 

Ever faster, automated production 

lines. Adhesives suppliers 

predict that, whether manufactured 

on an automated production 

line or hand assembled 

and sprayed, the demand for 

compressed and roll-packed 

mattresses will continue to grow, 

and, with that, the need for a 

high-tack, flexible bond with 

quick drying times will continue. 

Also, the industry is now using 

faster and more automated production 

lines in addition to more 

practical and better quality auxiliary 

materials in order to keep up 

with rising demand. 


File 

Adhesives are among the important 

auxiliaries that the sector use 

during manufacturing and these 

materials have always been used 

to bond the various mattress 

components together. However, 

as a result of the construction 

changes, adhesives’ role in the 

manufacturing process has become 

even more important. 

For example, new materials, such 

as fibers and foam types are 

difficult to bond together. So, the 

adhesives used must now possess 

increased bonding strengths 

and increased application use. 

Furthermore, from the standpoint 

of speed, adhesives need to offer 

fast drying times, more flexibility 

and cost efficiencies. 

Hot melts are one type of adhesive 

in particular that have been 

able to keep up with mattress 

manufacturing changes. For 

instance, hot melt adhesives 

have fast holding power and 

don’t need drying time. These 

adhesives are popular in bonding 

foams, pocket coil assemblies 

and bonding fabrics and fibers. 

When you think of the process 

of manufacturing a mattress, the 

use of hot melt adhesives may 

not immediately spring to mind, 

yet these adhesives can be used 

in many different aspects of mattress 

production including: 

• Laminating layers of foam 

• Fixing insulation layers 

• Joining blocks of foam 

• Fixing fabrics 

• Fixing pillow-tops 

Choosing the right application 

system can make a big difference 

to the cost and they can 

be modified to suit specific 

projects. Hot melt adhesives 

make assembling mattresses 

quicker and easier. Suppliers 

also agree that these adhesives 

and specific application systems 

can help reduce the cost of the 

manufacturing process. The 

experts have examined enough 

mattress assembly lines to know 

that slow production processes 

means money wasted. So, when 

applying these materials, quality 

spray guns or automatic applicators 

can save significant time and 

money. Because they are easy to 

handle, many manufacturers use 

adhesives for joining foam around 

mattress springs, attaching cushioning 

foam and insulation to the 

interior of the mattress body and 

keeping pillow top cushioning 

and upholstery fabrics in place. 

That’s important with the more 

complex mattresses being assembled 

today. Customers want 

features like additional comfort 

layers of gels and foams, which 

need to be carefully attached to 

the interior mattress structure 

using a fastening system that is 

non-toxic. 

Hot-melt adhesives have a 

number of advantages for the 

mattress manufacturing process 

including: 

• Ability to handle high 

volume applications 

• Non-flammability 

• Not requiring special ventilation 

• Fast drying time 

Meanwhile, water-based adhesive 

suppliers promote recent 

product innovations, which focus 

on faster dry times and innovative 

application methods that are 

faster and more economical. 

We have interviewed some Turkish 

adhesive manufacturers and 

suppliers to have an indebt look 

over the industry so that the importers 

and exporters may find a 

better way for themselves in this 

lucrative and very fast-developing 

market.

Sleep Tech March- April 2024

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