Sleep Tech March- April 2024

Profile
BekaertDeslee ISPA is a unique
platform for sectoral contacts
Bekaert Deslee’s North America Design and Marketing Director
Charlene Vaz said that they would offer innovation and
sustainability solutions to visitors at ISPA Expo.
In an interview prior to the fair,
Charlene Vaz emphasised that
ISPA is a very important and
unique platform for the mattress
industry and said that they focus
on strengthening Bekaert Deslee’s
presence in North America.
She said that they are able
to offer customised solutions to
consumers in the USA, Canada
and Mexico and that their work
on innovation and sustainability
reflects how much they care
about the market.
What are your expectations from
ISPA exhibition?
ISPA presents an unparalleled
platform for industry connectivity
and relationship-building, and
we’re thrilled to be a part of it.
At BekaertDeslee, we’re eager
to unveil our CASA Collection,
showcasing our cutting-edge
innovations and inviting meaningful
engagements with our valued
customers. Moreover, we’re
excited to delve into potential
collaborations that resonate
with our strategic objectives.
Our presence at ISPA underscores
our steadfast dedication
to innovation, sustainability, and
delivering customer-centric solutions.
Through our products, we
want to show that we seamlessly
blend global trends with lifestyle
preferences.
How important is the American
market for you? Can you tell
us about your activities for this
market?
The American market holds significant
importance for Bekaert-
Deslee, and we have strategically
focused on strengthening our
presence in North America.
Our emphasis on innovation,
sustainability, and customer
service aligns with the market’s
demands. With full-function
business units in the US, Canada,
and Mexico, we can provide
tailored solutions to local consumers,
reducing lead times and
14 SleepTech • March - April