Sleep Tech March- April 2024

Profile
BekaertDeslee expands global
network with a strategic joint
venture in India
Waregem – BekaertDeslee,
the world-leading company
in the mattress fabrics
and covers industry, proudly
announces a major achievement
in its global expansion strategy
with the establishment of a joint
venture in India. This strategic
move is a significant step towards
establishing the company’s presence
in one of the world’s largest
mattress markets and confirms its
commitment to growth in emerging
markets.
Following two years of extensive
talks, BekaertDeslee has successfully
concluded a joint venture
agreement with CMC Textiles, a
well-established family-owned
textile company renowned for its
expertise in yarn texturizing as
well as in mattress fabric manufacturing.
With nearly 200 employees,
CMC Textiles, led by the
Yadav family, has been a leader
in these fields since 1999. This
collaboration signifies a long-term
commitment, with BekaertDeslee
gradually increasing its share to
attain a majority stake.
India, boasting an impressive
annual growth rate of 20%,
presents a significant opportunity
for BekaertDeslee to thrive and
make a substantial impact. The
joint venture will initiate collaborative
efforts in marketing, design
relationships, financial reporting,
and management, with a specific
focus on operations, including the
construction of a new plant.
This strategic decision aligns
with BekaertDeslee’s ‘Close to
you’ philosophy, emphasizing a
commitment to understanding
and servicing local markets. The
company’s focus on “India for
India” underscores its dedication
to tailoring products and services
to meet the unique requirements
of the Indian market.
By collaborating with CMC Textiles,
the company aims to leverage
local expertise and insights,
combining them with its strengths
to offer innovative solutions that
resonate with the diverse Indian
customer base.
“We are thrilled to announce this
strategic joint venture in India, a
testament to our commitment to
global expansion and local market
adaptation. Collaborating with
CMC Textiles allows us to tap
into their rich experience while
contributing to our own strengths,
ensuring that our products and
services are not only globally
competitive but also resonate with
the unique needs of the Indian
consumer”, says Eric Lachambre,
CEO at BekaertDeslee.
Ajeet Yadav, CEO at CMC Textiles,
“Our aim is to develop a
world class manufacturing facility
together, catering to the large
untapped Indian market and
some of the most reputed brands
across the country. We are excited
to embark on this new journey.
I believe that with BekaertDeslee’s
advanced design capabilities and
CMC’s in-depth knowledge about
the Indian market, the future is
certainly bright.”
BekaertDeslee looks forward to
a fruitful partnership with CMC
Textiles, marking a new chapter in
its global journey and reinforcing
its position as a key player in the
international mattress and bedding
market.
38 SleepTech • March - April