Sleep Tech March- April 2024

Profile
Making breakthrough plans
in export markets with Turquality support
Durak Tekstil increases its
turnover target by 30% in 2024
Achieving its turnover targets in 2023, a challenging year, Durak
Tekstil aims to grow by 30% in dollar basis in 2024. The company
will obtain the main part of the growth from foreign markets,
which it has focused on in recent years.
Durak Tekstil, a leading manufacturer
of industrial sewing
and embroidery threads,
managed to achieve its targets in
2023 under challenging production
and market conditions. Celebrating
its 50th anniversary, the company
has been making successful strategic
moves regarding exports in
recent years with the strength of its
solid position in the domestic market.
Durak Tekstil, exporting to more
than 77 countries, aims to increase
its turnover by 30% in dollar basis
in 2024, with the main share coming
from sales to foreign markets.
In 2022, the company increased its
global activities and power with the
Turquality certificate it received and
has focused on expanding its brand
awareness globally with its special
R&D solutions.
Stating that in 2023, macroeconomic
indicators (parameters) were
quite challenging, Chairman of the
Board of Directors of Durak Tekstil
Hüseyin Kuru noted that despite
these unfavourable conditions, they
achieved the budget targets they
set at the beginning of the year.
Kuru informed that they achieved a
growth in turnover in line with expectations
compared to the previous
year, making the following remarks
about the year; “In general, election
years are periods of uncertainty.
There was an uncertainty due to the
elections to be held in the first half
of 2023. Furthermore, the effects of
the earthquakes affecting 11 of our
cities and causing a great loss of life
and property were felt in all sectors.
During all these processes, there
were serious increases in production
costs. The Turkish textile sector has
suffered a serious loss in exports
in recent years, and unfortunately,
our loss of momentum as a country
continued at the point of competing
in the foreign market in 2023. With
the determination of a new economic
policy and the emergence of short
and medium-term plans, we believe
that a more positive process will
begin within a few months.”
Kuru pointed out that the wide customer
network they have achieved
with the brand power that comes
from quality production provides
them with an advantage in these
challenging market conditions and
disclosed; “Durak Tekstil has tens
of kinds of sewing and embroidery
threads that appeal to many different
sectors. Since we do not confine
ourselves to a single field we are
able to tolerate any decline in one
field with sales in other fields. We
offer our high quality, technically
specialised and sustainable products
to manufacturers with the best
service. In this way, we reached
more than ten thousand customers
in both domestic and foreign markets
18 SleepTech • March - April