Charter Report 2022

If there is anything the COVID-19
pandemic has taught Alex
Jiao, Chief Executive Officer of
Hongkong Jet, it’s that within
difficulty lies opportunity.
Indeed, as CEO of one of Hong
Kong’s finest private jet companies,
Jiao continues to lead the business
through the turbulence and
uncertainty that the pandemic and
resultant travel restrictions have
afflicted on the city’s business
aviation industry over the last three
years.
However, by leveraging on their
existing operations such as their
aircraft maintenance service lines,
all while maintaining their ethos of
providing only the best service to
each and every client, the company
has been able to stay afloat, and
ensure a steady flow of revenue.
Their efforts have proven timely
– with the city having scrapped
mandatory hotel quarantine for all
inbound travellers in September,
the company is able to rely on the
trust they have established with
their customers over the years and
ramp up flights once again.
Established in 2009, Hongkong Jet
commenced operations in 2011
and currently operates a fleet of
three Gulfstream charter aircraft.
The company also taps into its vast
network of private jets through
other business jet companies that
comprise its group structure, which
includes Deer Jet Co. Ltd., UAS,
Asia Jet and Business Aviation
Services Guernsey. This allows the
organization to serve clients across
the world in regions including Asia,
North America, Europe, the Middle
East, and Africa.
Finding solutions
Jiao has seen first-hand how the pandemic
has shaken the aviation industry in Hong
Kong since day one. “The past almost
three years have been a difficult time for
all Hong Kong-based business aviation
operators,” he says. The ongoing border
closures with the Mainland and the
impact of the city’s more than two-yearlong
quarantine measures, according to
Jiao, have presented obstacles for both
business and leisure travellers entering
Hong Kong, and discouraged would-be
travellers from flying out of the city.
Instead of waiting for the situation to
improve, Hongkong Jet zeroed in on its
aircraft maintenance service line, which
soon proved to be an invaluable source of
funding. “Our aircraft management arm
is still the main driver of revenue for the
company,” adds Jiao. The company has a
team of engineers not only in Hong Kong,
but also in Mainland China and Southeast
Alex Jiao
Chief Executive Officer
Hongkong Jet
hongkongjet.com.hk
ASIA-PACIFIC CHARTER REPORT 2022 | 17