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AN INTERVIEW WITH HONGKONG JET<br />
This is largely because the details matter in the private jet business,<br />
Jiao says, noting that a large part of aircraft maintenance means<br />
ensuring every aspect of every jet is looked after in order to elevate<br />
the passenger experience.<br />
We need to make sure that<br />
our clients do not experience<br />
any issues; they have to be<br />
happy with the service that we<br />
provide. This helps to build trust<br />
and confidence, which is very<br />
important.”<br />
It is building both a solid brand and customer experience that<br />
makes his role as CEO both challenging yet highly rewarding, Jiao<br />
says. “I want Hongkong Jet to be the most successful regional<br />
private jet operator,” he says. “This is why most of my time and<br />
effort goes towards the company’s business development. I find this<br />
to be very important, not only for the company, but also personally.”<br />
in Hong Kong are in fact from the Mainland. This dwindling number<br />
of owners, adds Jiao, is having a knock-on effect on the Hong Kong<br />
market. “So the business aviation market all depends on Mainland<br />
China’s economic situation – because if it does recover and GDP<br />
reaches pre-pandemic levels, the market will make a comeback.”<br />
Service of the highest quality<br />
Unperturbed by the challenges in the way, Jiao is determined to<br />
continue offering the best – and only the best – service to Hongkong<br />
Jet’s customers. This, he says, is only achievable by always going<br />
to extra mile to meet the needs of each individual. “It’s our goal to<br />
supply our clients with the best aircraft and the highest level of<br />
service,” he says. “For example, in the event that one of our charter<br />
planes – which are already maintained and managed very well – isn’t<br />
able to meet the requirements or demands of our clients, we can<br />
arrange for another charter plane from one of our operators to fly in.”<br />
ASIA-PACIFIC CHARTER REPORT <strong>2022</strong> | 19