Estetica Magazine UK (1/2024)

We take a look a 4 in-salon incentives which
can not only help the environment, but also
benefit your business without breaking the bank.
Do you ever feel like you just want to be left
alone to manage your salon as best you can?
Running a successful hair business is
challenging at the best of times - it requires
huge resources of time, effort and
commitment, not to mention a team of hair
artists who remain both creative and
enthusiatic. It can therefore feel quite irksome
when ‘shouty’ people on social media are
constantly telling you you’re not green enough;
you’re not protecting the environment; you’re
not working in a sustainable way; you should
be recycling more efficiently. And then there’s
our carbon footprint to consider as well... But
what do they really know about what YOU have
to contend with, day in and day out?
Since global warming became such a hot topic
a few years ago, we’ve spoken to countless
hairdressers and other people working in our
industry about this subject. Without exception,
everyone appears to be mindful of the peril our
planet is facing and sympathetic to the need
for each and every one of us to do our part.
So let’s look at a few simple ways
of how being more environmental
will also benefit our businesses: >>>
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