Estetica Magazine UK (1/2024)

probrandnews
Great Lengths:
Sustainable Extensions
Great Lengths is the first extensions brand to be awarded global B Corp
certification, thanks to its heritage of environmental & social responsibility.
Over ten years ago, Great Lengths was already focusing on a
desire to care for both people and the planet by working towards
a circular economy. The remarkable achievement of
receiving B Corp certification recognises Great Lengths’ continuing
efforts be more inclusive at all levels - from the welfare
of its employees and the trust of its consumers, to working
towards reducing the beauty footprint of the entire
production chain. Being a B Corp requires ethical business
practices, creating a circle where community, business, and
environment are related and mutually beneficial. As the
world’s leading name in human hair extensions, Great Lengths
hopes to use its influence for good and encourage others to
consider the differences they can make.
A COMMITMENT TO WELLBEING
Made in Italy, Great Lengths are also proud to
be able to offer a fully circular, transparent chain
with their hair. Ethical sourcing of hair is fundamental
to the Great Lengths philosophy and the
brand prides itself on their stringent processes
and measures that ensure both the quality and
ethicality of their hair. All hair is sourced from
temples, where it is voluntarily donated during a
ritual known as tonsuring; each strand is given
willingly and with full consent, and revenue
generated is fed back into the local community.
“Working with B Corp brands such as Great
Lengths is incredibly important to us; we actively
seek out suppliers that are committed to the
wellbeing of people and the planet,” says Susan Collins,
owner of B Corp certified Home of Hair in Co. Wicklow,
Ireland.” Furthermore, clients know that there are no shady
or grey areas in the product they’re investing in.”
ETHICAL PARTNERSHIPS
“For a long time, Great Lengths has understood the importance
of operating an ethical, inclusive business that not
only considers the world around it, but also benefits it,” continues
Joscelin McCourt, CEO of HB Collective, the home
of Great Lengths. “Achieving B Corp status is recognition
of the stringent measures the brand has put in place to benefit
employees, customers and the planet.” Great Lengths
also has a global partnership with The Little Princess Trust
and offers a donation scheme in over
1500 salons in the UK and Ireland
and over 60 countries worldwide. HB
Collective, home of Great Lengths
UK & Ireland also work closely with
Green Salon Collective, allowing salons
and extensionists to provide a fully
sustainable and transparent service
from start to finish.
Susan Collins, owner of
B Corp certified Home of Hair
in Co. Wicklow, Ireland.
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