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Estetica Magazine UK (1/2024)

Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at magazines.esteticanetwork.com

Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at magazines.esteticanetwork.com

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Water, Water Everywhere<br />

Hair salons use a lot of it, of course they do – and it’s warm! Is there a viable alternative<br />

to water that clients will be happy with? Of course not. And how many clients do you hope<br />

to book in for a follow-up appointment in 6 weeks’ time if you start rinsing them off in cold<br />

water? None. So there we have it – warm water is staying put. However, it’s very<br />

expensive to heat water and often the consumption is metered as well, so being more<br />

efficient in the way we use can only be a good thing for both our pockets and the<br />

environment. Clients may have washed their hair in the day or two before visiting the<br />

salon, so there’s no harm in making a habit of asking them if<br />

they require one shampoo or two. It’s also easy to leave the<br />

water flowing between washes, which can be very wasteful.<br />

Other suggestions we’ve heard concern regulating the water<br />

flow more efficiently at the tap - and perhaps checking that<br />

the nozzle on the shower head has an aerator to help reduce<br />

consumption. For example, L’Oréal Professionnel has just<br />

launched Water Saver, the first showerhead leveraging<br />

patented water fragmentation technology to reduce water<br />

flow at the backwash by up to 69%.<br />

Getty Images<br />

Water Saver by<br />

L’Oréal Professionnel<br />

WHAT’S IN A PRODUCT?<br />

It goes without saying that there are literally<br />

thousands of substances and chemicals in<br />

the world which are harmful to human<br />

beings, animals and the environment. All<br />

our reputable product manufacturers in the<br />

<strong>UK</strong> do make a concerted effort to keep them<br />

to a minimum, but how can you perform a<br />

chemical reaction on the hair such as a<br />

colour treatment without...um, chemicals?<br />

So here again, we need to keep things in<br />

perspective. Whether it be a colour, a<br />

treatment a styling product, or a finishing<br />

product, it’s about feeling reassured that the<br />

products you’re using are ‘clean’ – i.e. they<br />

don’t contain anything known to be harmful,<br />

such as any of the real nasties like<br />

parabens, silicones, sulfates, pesticides, or<br />

some petroleum derivatives.<br />

E80

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