probrandnews Great Lengths: Sustainable Extensions Great Lengths is the first extensions brand to be awarded global B Corp certification, thanks to its heritage of environmental & social responsibility. Over ten years ago, Great Lengths was already focusing on a desire to care for both people and the planet by working towards a circular economy. The remarkable achievement of receiving B Corp certification recognises Great Lengths’ continuing efforts be more inclusive at all levels - from the welfare of its employees and the trust of its consumers, to working towards reducing the beauty footprint of the entire production chain. Being a B Corp requires ethical business practices, creating a circle where community, business, and environment are related and mutually beneficial. As the world’s leading name in human hair extensions, Great Lengths hopes to use its influence for good and encourage others to consider the differences they can make. A COMMITMENT TO WELLBEING Made in Italy, Great Lengths are also proud to be able to offer a fully circular, transparent chain with their hair. Ethical sourcing of hair is fundamental to the Great Lengths philosophy and the brand prides itself on their stringent processes and measures that ensure both the quality and ethicality of their hair. All hair is sourced from temples, where it is voluntarily donated during a ritual known as tonsuring; each strand is given willingly and with full consent, and revenue generated is fed back into the local community. “Working with B Corp brands such as Great Lengths is incredibly important to us; we actively seek out suppliers that are committed to the wellbeing of people and the planet,” says Susan Collins, owner of B Corp certified Home of Hair in Co. Wicklow, Ireland.” Furthermore, clients know that there are no shady or grey areas in the product they’re investing in.” ETHICAL PARTNERSHIPS “For a long time, Great Lengths has understood the importance of operating an ethical, inclusive business that not only considers the world around it, but also benefits it,” continues Joscelin McCourt, CEO of HB Collective, the home of Great Lengths. “Achieving B Corp status is recognition of the stringent measures the brand has put in place to benefit employees, customers and the planet.” Great Lengths also has a global partnership with The Little Princess Trust and offers a donation scheme in over 1500 salons in the <strong>UK</strong> and Ireland and over 60 countries worldwide. HB Collective, home of Great Lengths <strong>UK</strong> & Ireland also work closely with Green Salon Collective, allowing salons and extensionists to provide a fully sustainable and transparent service from start to finish. Susan Collins, owner of B Corp certified Home of Hair in Co. Wicklow, Ireland. E90
Perception Collection by Great Lengths Creative Directors: Rick & Zoe Roberts Hair: Jo Fox, Linda Thornton, Katie Hemming & Jade Hobster Photo: Richard Miles Make-up: Roseanna Velin Stylist: Robert Morrison 91E