Estetica Magazine UK (1/2024)

probrandnews
Framesi:
Hairdressers
Centre Stage
Since 1945, an enduring story of beauty, style and fashion told through
the skill and creative expertise of hairdressers themselves.
Framesi is a multinational company firmly rooted in over 80
countries and dedicated to a distribution philosophy which
exclusively favours hairdressing salons. It supports the work
of professionals with cutting-edge products, plus technical &
management training programs, as well as fashion collections
which illustrate emerging trends, styles and services on offer
to salon clients. Framesi’s closeness to its customers is the
recognized hallmark of a brand which combines its vocation
for international growth with an unfailing personal touch.
Framesi’s production is entirely Italian and boasts a highlyregarded
research & development operation, which regularly
incorporates developments in trichological science to
improve the performance of all its products, be they in hair
colour formulations, beauty treatments, or all-round haircare.
With over 650 products covering all hair needs, Framesi
guarantees the hair professional the highest quality
formulations, translating into visible results in hair health.
3 BEST SELLERS FOR 3 SOLUTIONS:
• Framcolor 2001 Intense: 100%
intense colour in half the time
One of the most successful innovations
among colourists. Thanks to the exclusive
Fast Process System, innovative colouring
molecules, licorice extract and
moisturizing agents work in synergy with
this enhanced developing system which
can shorten the processing time and
intensify the depth of the colour while
E94