Estetica Magazine UK (1/2024)

highlighting it brightness and brilliance.
Fast pigmentation and an exceptional
chromatic result make Framcolor 2001
Intense the perfect product for refined
creations, ready in half the time.
• Morphosis Restructure -
Hair Beauty Elixir
A luxurious regenerating treatment to
restore the extraordinary shine of
naturally healthy, full-bodied hair. The
Restructure Hair Beauty Elixir formula
reconstructs damaged areas of the hair
while smoothing out the cuticles thanks
to a formula rich in fermented rice
extract, plant peptides, phyto-collagen,
hyaluronic acid and a 100% plant-based
polymer. With the support of the
hairdresser, this intensive mask can
become part of every client’s hair
beauty routine for instantly plumped
up, stronger hair.
• FOR-ME 308 - Elevate Me Curl Cream
A product created to give curly hair the
best definition, plus deep hydration to
keep it soft and shiny. Several factors
contribute to the effectiveness of this
styling cream’s ability to provide beautiful
results. Firstly, the Wakame seaweed
extract present in the entire FOR-ME
range has been selected for its antipollution
protective power. The anti-frizz
action forms a film to create a barrier
effect. This envelops the hair, keeping the
shaft compacted and smooth. Shea butter
provides superb hydration, fundamental
for an elastic, well-formed curl. Finally, a
UV filter guarantees colour protection to
both dyed and virgin hair, leaving curls
intensely shiny.
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“Our mission is to
work exclusively
for the success of
the hairdresser.”
Fabio Franchina, Framesi President.
^
95E