Estetica Magazine UK (1/2024)
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at magazines.esteticanetwork.com
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at magazines.esteticanetwork.com
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Scrummi Towels<br />
RECYCLING<br />
This is the big one for many salons. Recycling is the<br />
environmental issue that most salon clients can<br />
engage with – probably because it’s something they<br />
have to deal with themselves at home on a daily<br />
basis. Recycling can also have a huge visual impact<br />
on clients, as throughout their visit they surrounded<br />
by objects like bottles and packaging which may or<br />
may not be destined for landfill. Green Salon<br />
Collective is an organisation which was launched<br />
with the goal of recycling the unrecyclable within<br />
hairdressing. Their philanthropic outlook has led to<br />
the launch of a host of altruistic new initiatives,<br />
supporting even more good causes, including<br />
Haircuts for Homeless and Mossy Earth. As well as<br />
WASH DAY<br />
An established alternative to terry<br />
towels in many <strong>UK</strong> salons are<br />
eco-towels. You might have difficulty<br />
working out which option is more<br />
economical to use, as the cost in<br />
detergents, energy and water of<br />
washing and drying traditional towels<br />
is tricky to calculate. Eco-towels are<br />
manufactured using a number of<br />
different by-products like wood pulp<br />
or bamboo pulp, so in that respect<br />
they’re very environmentally friendly.<br />
They are also single-use, making<br />
them very hygienic, as well as being<br />
highly absorbent and in most cases<br />
100% biodegradable. One of the most<br />
popular choices in salons is Scrummi,<br />
a company which has been providing<br />
salons and spas with biodegradable<br />
single-use towels since 2010.<br />
Rita Ora - Getty Images<br />
their charity partnerships, Green Salon Collective<br />
have also undertaken research projects to bolster<br />
their values of sustainability and support for the<br />
hairdressing community. Topics include investigating<br />
the true cost of disposable towels, and most recently<br />
how hairdressers can influence consumer behaviour.<br />
Initially created to transform recycling within<br />
hairdressing, Green Salon Collective have already<br />
saved 200 tons of waste from going to landfill<br />
through their professional salon network and<br />
recycling at industry events.<br />
Getty Images<br />
Green Salon Collective<br />
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