Landesbank Berlin Holding

10
Landesbank Berlin Holding AG Our business areas
Regional Corporate Banking
Income increased again year-on-year Region’s market leader Representative survey proves
loyalty and satisfaction among corporate clients “S-Finanzcheck” from Sparkassen-Finanzgruppe
launched as a structured interview style
Business relationships intensified
In 2010, Landesbank Berlin continued to maintain
its position as market leader in Regional Corporate
Banking in a persistently intensive and consolidated
competitive environment. Group-wide, small and
medium-sized enterprises are managed under the
“Berliner Sparkasse” and “Landesbank Berlin” brands.
The successful business model is an expression of
long-term stable customer relationships and mutual
trust, which has proved itself once more in the economic
and financial market crisis. In our core market
of Berlin-Brandenburg, we succeeded in further
intensifying business relationships with corporate
customers. As an expert regional bank, Landesbank
Berlin focuses on customer orientation and quality
with a strong understanding of service for entrepreneurial
activities. This management concept was also
successful in 2010. In Regional Corporate Banking,
earnings again climbed significantly in 2010 as
against the previous year.
Advice on business start-ups
Structured market processing in Regional Corporate
Banking led not only to our intensifying existing customer
relationships but also to our acquiring new
ones. Advice on and financing for business start-ups
continues to be of major importance in our responsibility
for Berlin as an economic location. Our activities
with regard to the Berlin-Brandenburg Innovation
Prize and the Business Plan Initiative competition are
important. With its recognised expertise in business
start-ups, Berliner Sparkasse is the market leader in
the region. It also pursues innovative concepts here,
such as the “GründerClub Berlin” (Berlin Start-Up
Club) group moderated by Berliner Sparkasse in an
established social media network.
Managing customer loyalty in all
sales channels
The quality strategy with a comprehensive management
concept tailored to the requirement structures
of target groups is having an impact. In 2010, we
implemented the innovative loyalty management
process in the management and sales process introduced
last year in all customer segments and sales
channels for the first time. Representative surveys of
commercial customers and small and medium-sized
enterprises by two independent market research
institutes showed that loyalty and satisfaction in all
customer segments and virtually all areas of activity
increased compared to the already high levels of
the previous year. Satisfaction with the quality advice
and services involving funds transactions was particularly
marked. Increased willingness among customers
to take part in the loyalty survey is an indication of
the fact that they make more use of the opportunity
for dialogue with Landesbank Berlin.