<strong>The</strong>y were discuss<strong>in</strong>g performance <strong>of</strong> the transit system: one third <strong>of</strong> the buses arrive late; drivers don’t show up for work fifty to seventy-five percent more frequently than at other transit systems; its hundred-million dollar deficit will cont<strong>in</strong>ue to grow. Uh Oh! Transit <strong>in</strong> danger; it needs help! I wondered: why no one has said the buses are ugly? Aren’t such impressions part <strong>of</strong> performance? Such big objects; what should buses look like? Text by Todd Gilens 36 IN AND OUT OF PLACE Todd Gilens Mission Blue Butterfly, photo Thomas Wang/Mission Blue Butterfly Project; Bus templates courtesy SFMTA. � Todd Gilens
E ndangered Species began as a response to the “Transit Effectiveness Project,” a broad reevaluation <strong>of</strong> efficiency <strong>in</strong> San Francisco transportation networks. (1) I’ve wanted to work with bus wrap for years, feel<strong>in</strong>g that buses were not well served by the ads put upon them, and that the wraps could do so much more if the dynamics <strong>of</strong> the bus were part <strong>of</strong> the design concept. Currently a project <strong>of</strong> Community Initiatives, Endangered Species is rais<strong>in</strong>g funds and work<strong>in</strong>g out technical and adm<strong>in</strong>istrative agreements with the San Francisco Municipal Transit Agency. (2) With luck, the project will roll out <strong>in</strong> the San Francisco Bay Area next w<strong>in</strong>ter. Eye and M<strong>in</strong>d <strong>Visual</strong> perception dom<strong>in</strong>ates our culture over other modes <strong>of</strong> sens<strong>in</strong>g. Th<strong>in</strong>gs we really see tend to make deep impressions and to lodge <strong>in</strong> memory, return<strong>in</strong>g sometimes, <strong>in</strong> thought, as crisp as the orig<strong>in</strong>al. <strong>The</strong>re is the say<strong>in</strong>g “see<strong>in</strong>g is believ<strong>in</strong>g” as if other senses are somehow less believable. Alan Watts wrote “color and light are the gift <strong>of</strong> the eye to the leaf and the sun,” as if color were <strong>in</strong> the eye, not <strong>in</strong> th<strong>in</strong>gs. (3) Is it because the eyes are outgrowths <strong>of</strong> the bra<strong>in</strong>? Does visual dom<strong>in</strong>ance follow from bipedalism, that upright posture which, while free<strong>in</strong>g hands to carry tools and legs to run, provided our eyes a vista across the open grassland beyond the forest? <strong>The</strong>re are cultures <strong>in</strong> which craft - sense <strong>of</strong> touch, time, song and play - weave contiguous and elastic, textured and embedded <strong>in</strong> world images. Still, and perhaps notably <strong>in</strong> conditions where resources accumulate, there is a crav<strong>in</strong>g for strange or grand sights, an imperial sort <strong>of</strong> vision. <strong>The</strong> climb<strong>in</strong>g <strong>of</strong> mounta<strong>in</strong>s, the construction and control <strong>of</strong> vast build<strong>in</strong>gs and landscapes certa<strong>in</strong>ly owe some debt just to the visual effect such projects provoke. At the turn <strong>of</strong> the twentieth century, tour books <strong>in</strong> the eastern US guided visitors to waterfalls and rock arches <strong>in</strong> the same pages as they located the great <strong>in</strong>dustrial factories and process<strong>in</strong>g centers. Around the same period, largescale canvases and mammoth plate photographs <strong>of</strong> western landscapes were the propaganda sent from the newly-encountered West to Wash<strong>in</strong>gton, advocat<strong>in</strong>g for conservation and the establishment <strong>of</strong> a national park system. <strong>The</strong>se were to be scenic parks, view<strong>in</strong>g preserves, l<strong>in</strong>ked to each other by a network <strong>of</strong> scenic roads. <strong>The</strong> Environment is Us Vehicle Wrap is a pr<strong>in</strong>t technology used to adhere graphics over three-dimensional curves. Digital files are pr<strong>in</strong>ted on adhesive-backed rolls and applied to surfaces. Films are stretchable, pr<strong>in</strong>table plastics - chemistry <strong>in</strong> action; adhesives are pressure activated, the films conform to surface irregularities and air bubbles can be slid along under the surface and squeezed out the edges. Both glues and <strong>in</strong>ks are stable for several years outdoors. Over vehicle w<strong>in</strong>dows a sixty-percent open perforated material is usually used, which allows light to enter and riders to see out. <strong>The</strong> film can be applied to almost 37 anyth<strong>in</strong>g. <strong>The</strong> environment becomes a menagerie <strong>of</strong> armatures, receiv<strong>in</strong>g, concealed by, coated with images. Billboards as such are no longer needed. <strong>The</strong> identities <strong>of</strong> th<strong>in</strong>gs shr<strong>in</strong>k, hidden by corporate identities, each draped image compet<strong>in</strong>g with another for a moment <strong>of</strong> regard. Publicness is a category develop<strong>in</strong>g out <strong>of</strong> the structure <strong>of</strong> society, tied to <strong>in</strong>dividual and group identities, the organization <strong>of</strong> work and leisure, and the valuation <strong>of</strong> goods. (4) Ownership, like publicness, is also a social construction, equally subject to dispute, negotiation, appropriation, deception and so on. In urban places, whose is the space <strong>of</strong> light poles, sidewalks and build<strong>in</strong>g facades? What values are generated and destroyed as bits <strong>of</strong> space are wrapped and repurposed? I recall the character <strong>in</strong> Italo Calv<strong>in</strong>o’s Mt. Palomar whose discipl<strong>in</strong>e it was not to read. To live <strong>in</strong> the modern world but refuse to engage writ<strong>in</strong>g is conceivable - but not to look? S<strong>in</strong>ce we are visual creatures, maybe pr<strong>in</strong>ted sk<strong>in</strong>s are the best bet for transform<strong>in</strong>g our impoverished urban scene, makeup be<strong>in</strong>g quicker to change than bodies. Maybe we have come to an extreme – even the reversal - <strong>of</strong> classical perspective, our supposed stabile autonomous viewpo<strong>in</strong>t is vanish<strong>in</strong>g <strong>in</strong>to vortices <strong>of</strong> corporate sleight <strong>of</strong> hand. But whose values should these vortices support? Perhaps <strong>in</strong> the future such build<strong>in</strong>g-clothes will provide other functions besides a change <strong>of</strong> image – photosynthesis, <strong>in</strong>sulation, filtration, music. <strong>The</strong>re are good precedents, established processes for borrow<strong>in</strong>g structures and <strong>in</strong>creas<strong>in</strong>g complexity: birds’ and bees’ nests, pockets <strong>of</strong> moss, lichen and grasses are <strong>of</strong>ten seen multiply<strong>in</strong>g the functions <strong>of</strong> little shelves and crevices around town. For me this gives a clue about the proper ownership <strong>of</strong> space. It is dynamic, <strong>in</strong>ter-scalar, and always shared. Without Advertis<strong>in</strong>g Vertigo can be marvellous rather than malignant, gracious <strong>in</strong>stead <strong>of</strong> manipulative. A bus goes by – or was it a butterfly? Turn<strong>in</strong>g to look, a somatic response, the effect registers <strong>in</strong> a body movement. Prolong the connection? <strong>The</strong> back <strong>of</strong> the bus carries a clue: Mission Blue Butterflies now live only <strong>in</strong> a t<strong>in</strong>y corner <strong>of</strong> San Francisco A note <strong>of</strong> nostalgia, as if referr<strong>in</strong>g to our own historical future. Below the text is a phone number, which will get you to a website where, by follow<strong>in</strong>g l<strong>in</strong>ks you can f<strong>in</strong>d out about the project, and also about urban design, species survival, development projects, conservation opportunities, and transit performance. <strong>The</strong> <strong>in</strong>itial vertigo should astonish and seduce, shak<strong>in</strong>g out new read<strong>in</strong>gs <strong>of</strong> the everyday event <strong>of</strong> a bus on the street. Or you don’t turn, and there is just the bus: a flight <strong>of</strong> pelicans amongst the taxis, a garter snake caught <strong>in</strong> traffic, an express mouse disappear<strong>in</strong>g just as you reach the stop. <strong>The</strong> hope <strong>of</strong> the project is also to return
- Page 1 and 2: Antennae Issue 10 - Summer 2009 ISS
- Page 3 and 4: T his issue of Antennae is fully de
- Page 5 and 6: ‘Y ou don’t need a Ph.D. in lin
- Page 7 and 8: Simon Starling Kakteenhaus, 2002, V
- Page 9 and 10: BEYOND CLASSIC FIELD BIOLOGY: BATRA
- Page 11 and 12: Brandon Ballengée DFA 83, Karkinos
- Page 13 and 14: empathy in viewers. The intention i
- Page 15 and 16: Brandon Ballengée The Ever Changin
- Page 17 and 18: investigations; for example, explor
- Page 19 and 20: F ood production, energy consumptio
- Page 21 and 22: W hat is a Translocal Curator? We u
- Page 23 and 24: The feminist challenge to patriarch
- Page 25 and 26: O ver the last several decades, the
- Page 27 and 28: Julian Montague The Stray Shopping
- Page 29 and 30: Julian Montague The Stray Shopping
- Page 31 and 32: L ondon Fieldworks’ latest projec
- Page 33 and 34: London Fieldworks Stalin Animal Sho
- Page 35: and violence; keeping urban reality
- Page 39 and 40: Todd Gilens Top images: Waiting at
- Page 41 and 42: Todd Gilens Foldable Pelican Bus
- Page 43 and 44: MAINTAINING A GREEN NEWS AGENDA Thi
- Page 45 and 46: coverage shaped in this way appeare
- Page 47 and 48: CAPE FAREWELL: THE ULTIMATE JOURNEY
- Page 49 and 50: David Hinton Director David Hinton
- Page 51 and 52: Nathan Gallagher Ryuichi Sakamoto o
- Page 53 and 54: Patrick Huse Bølgende landskap, wa
- Page 55 and 56: Which brings me back to what origin
- Page 57 and 58: nature. The affirmation is one that
- Page 59 and 60: Max Eastley Max Eastley recording s
- Page 61 and 62: and leave land behind. This region
- Page 63 and 64: Max Eastley Exposición CAPE FAREWE
- Page 65 and 66: I t can be argued that culturally a
- Page 67 and 68: Ana Mendieta Untitled, from the ser
- Page 69 and 70: Ackroyd & Harvey FlyTower 2007, Nat
- Page 71 and 72: Ackroyd & Harvey Green brick, green
- Page 73 and 74: Ken Yonetani The Dead Sea, 2008, ce
- Page 75 and 76: Mark Wilson and Bryndís Snæbjörn
- Page 77 and 78: Georgina Reid For the Baby, In Ligh
- Page 79 and 80: Art Orienté Objet have been creati
- Page 81 and 82: Art Orienté Objet Bwiti Turning, 2
- Page 83 and 84: and his environment emerges from th
- Page 85 and 86: Art Orienté Objet The Happy Hen, 2
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M INE is a documentary film by Gera
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Geralyn Pezanoski Mine: Taken By Ka
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91 MAUSOLEUM The extraordinary bota
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Gregory Pryor Herbarium, Naturhisto
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Gregory Pryor Top Image: Black Sola
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Brandon Ballengée DFA 2, Héphaist