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Work Style - Great Place to Work Institute

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lish 103 issues that are crammed<br />

with lists, tables, and charts<br />

tracking the progress of companies<br />

in a multitude of categories.<br />

Yet none of these sources regularly<br />

spotlight the human condition<br />

inside business. They don’t,<br />

as a rule, tell how employees are<br />

treated. They don’t discuss which<br />

companies have the best benefit<br />

programs.<br />

We asked all kinds of people<br />

<strong>to</strong> recommend great places <strong>to</strong><br />

work. After we had compiled a<br />

➘ Page 23<br />

People working for the Best <strong>Work</strong>places in Europe are<br />

described as people who are willing <strong>to</strong> take responsibilities,<br />

display a great spirit of collaboration, show<br />

a positive and proactive attitude, passionate about the<br />

work they do and open minded. “A recent survey,<br />

shows that the ORMIT BV The Netherlands employees<br />

are more extravert, flexible, result driven, people oriented,<br />

ambitious and pragmatic”, says Nick Hoogendoorn,<br />

HR.<br />

At &Samhoud The Netherlands the cultural “click”<br />

is of the utmost importance during the selection of<br />

new employees. “We examine whether the new employees<br />

identify with our mission and whether they<br />

correspond <strong>to</strong> our core values: intensity, authenticity,<br />

friendship” says Else van Harten, HR Manager.<br />

Liisa Huusari, HR Manager at Reak<strong>to</strong>r Innovations Ltd.<br />

Finland, affirms “all Reak<strong>to</strong>r employees love and are<br />

passionate about their work, but they do have a life<br />

outside the office as well. We look for employees who<br />

are not only enthusiastic professionals but also great<br />

people <strong>to</strong> work with. ”<br />

Francisca Buccella<strong>to</strong>, Communication Manager at Everis<br />

Portugal states “At Everis, we look for people that<br />

are a match with the company’s overall goals and mission.<br />

With this, we give special attention <strong>to</strong> the behavioral<br />

characteristics, such as team spirit, flexibility,<br />

ease of integration and adaptation, responsibility and,<br />

above all, positive attitude.”<br />

Conclusions<br />

The employee satisfaction is thus reflected in the effectiveness<br />

of the company. The axiom that provides<br />

“Trust in exchange for the employee’s performance and<br />

thus satisfaction of the market” is reflected in the company’s<br />

results (including economic, see article on page<br />

3, edited by Ot<strong>to</strong> Zell). You could say that the “happier”<br />

company “works well.” The key terms <strong>to</strong> describe the<br />

relationship of trust established between management<br />

and employees in the companies are characterized by<br />

different situations. What we think is appropriate <strong>to</strong><br />

emphasize is the word “dialogue” as a constant fac<strong>to</strong>r<br />

of success in its various applications. The circularity of<br />

the information has always been a fac<strong>to</strong>r in winning:<br />

the employee converses - the manager converses - the<br />

employee implements - the manager implements.<br />

The “sense of involvement” is the tangible result of initiatives<br />

undertaken by companies <strong>to</strong> improve or maintain<br />

the excellence of their work environments. Often<br />

the ideas of employees are transformed in<strong>to</strong> the efficient<br />

improvement of company processes. Men and<br />

women finally are on the same floor. There is no excellent<br />

environment that can be maintained over time<br />

without the diversity.<br />

What’s sad about this? We still talk about it. We should<br />

not talk about it. The “normality”, with no journalistic<br />

inspiration, should be the fact that there is no difference<br />

whatsoever in the companies. The rationality of<br />

economic theories, from Adam Smith <strong>to</strong> this day prevents<br />

it. In the investigation in<strong>to</strong> the nature and the<br />

causes of the wealth of Nations, Smith explores the<br />

“forces” that determine the wealth of nations from the<br />

end of the mercantilist period. After 220 years it is time<br />

<strong>to</strong> think that equal treatment is a force in the complex<br />

world we live. To quote Thomas L. Friemanm, successfully<br />

navigating an increasingly flat world requires the<br />

ability <strong>to</strong> live on the wave of change, considering the<br />

cyclical movements of the economy that have caused<br />

tantrums in recent years. •<br />

To follow the main themes of the <strong>Great</strong> <strong>Place</strong> <strong>to</strong> <strong>Work</strong><br />

philosophy, “The <strong>Work</strong> <strong>Style</strong> magazine” is a unique<br />

international magazine focused on “work style.” It is<br />

a solid and innovative source; trough research and<br />

ideas, HR management, trends, books and environmen<br />

in the workplaces. A four times per year appointment<br />

for the HR community in the world.<br />

15<br />

twsm — GPTW Special Issue 2010

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