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Work Style - Great Place to Work Institute

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<strong>Great</strong> <strong>Place</strong> <strong>to</strong> <strong>Work</strong>Greece<br />

Athens<br />

www.greatplace<strong>to</strong>work.gr<br />

T 0030 2106971098<br />

Pho<strong>to</strong>grapher Friko Starc has<br />

launched global advertising<br />

strategies for brands such as<br />

American Express, Puma, Intel,<br />

and Chivas Regal for instance.<br />

Before moving <strong>to</strong> NYC in 2000,<br />

Friko taught English in a Tibetan<br />

monastery, ran a small restaurant<br />

in Goa, started a beach baseball<br />

league in Brazil, gave windsurfing<br />

lessons in Aruba, and named a<br />

couple of Unilever products in<br />

Europe.<br />

bot<strong>to</strong>m and <strong>to</strong>p employees is important <strong>to</strong> Sandra<br />

Jasmins de Freitas, Marketing and Communication<br />

Manager for Cisco Systems Portugal: “Collaboration<br />

is a key word in Cisco and it is well represented by<br />

employees’ interaction among peers and with senior<br />

management. For example, “The Breakfast Party”<br />

is where CEO John Chambers gives employees the<br />

chance <strong>to</strong> ask him questions directly.”<br />

Justin Beddows, Communications Manager for Admiral<br />

Group UK says that communication is in fact the<br />

key <strong>to</strong> this collaboration: “We have a number of ways<br />

we consult our employees for their ideas and suggestions<br />

on developing new strategies, products and services.<br />

This forms part of our general communication<br />

strategy, which is always two-ways, transparent and<br />

consultative.” Communication is stated as a primary<br />

fac<strong>to</strong>r of company success also by Nadine Hoffmann,<br />

Product Manager for DIS AG Germany: “The most important<br />

reason for our good results is the fact that<br />

we listen <strong>to</strong> the needs of our employees and that we<br />

take every one of them seriously as an individual.<br />

The people in our company feel that this is not a<br />

marketing slogan, but that we really mean it.” Marco<br />

Scippa, Human Resources for Elica Italy talks about<br />

specific examples of how people get involved: “We<br />

involve our people regulary using our House Organ<br />

(Elica News), General meeting (when we have special<br />

events), and Face <strong>to</strong> Face meeting with our CEO and<br />

President (every two months).”<br />

On this point of involving employees, Anja Buechel,<br />

Communications for Hilti Switzerland offers a unique<br />

method in how <strong>to</strong> improve this goal: “The Continuous<br />

Improvement Process (CIP) is a team process,<br />

hosted by a modera<strong>to</strong>r, which helps employees take<br />

a self-critical view of their work under their own responsibility,<br />

actively involves them in innovation and<br />

improvement processes and, in doing so, helps <strong>to</strong> establish<br />

new standards within the company.”<br />

Going <strong>to</strong> the very heart of the matter, Jesper Johansen,<br />

Direc<strong>to</strong>r, People & Organisation for Novozymes A/S<br />

Denmark points out how employees can change com-<br />

pany’s direction: “We are working on revitalizing our<br />

company values, and in that process, we have invited<br />

all employees <strong>to</strong> participate in workshops around the<br />

world, with the purpose of giving input <strong>to</strong> our new<br />

values.” In fact, Sinead Brady, Human Resources Manager<br />

for PepsiCo Ireland goes a step further by stating<br />

how employees become owners of the company: “All<br />

of the people management systems are designed <strong>to</strong><br />

encourage employees <strong>to</strong> become involved and feel<br />

a greater sense of ownership in what is happening<br />

within the company in terms of new strategies, products<br />

and services.”<br />

The final word comes from Markus Beer, Project<br />

Manager Human Resources for SMA Solar Technology<br />

AG Germany, who shows the psychological side of<br />

improving the work environment: “An open style of<br />

communication continues <strong>to</strong> characterize SMA’s firm<br />

commitment <strong>to</strong> cooperative management. This participa<strong>to</strong>ry<br />

corporate culture is carried out on three<br />

levels: rational (with the mind), emotional (with the<br />

heart) and monetary (with the wallet).”<br />

Implementation of employee ideas<br />

When a company’s management faces a structural<br />

change, turning <strong>to</strong> employees for insight is beneficial,<br />

as presented by Connie Mählmann, Human Resources<br />

Direc<strong>to</strong>r DACH & Benelux for Johnson & Johnson Germany:<br />

“A great example of giving decision-making<br />

<strong>to</strong> all levels in the organization is when J&J moved<br />

our office from Düsseldorf <strong>to</strong> Neuss. Our management<br />

team asked a group of employees <strong>to</strong> select and<br />

decide everything for the office.” Agreeing with the<br />

idea that solutions can lie in the hands of the employees,<br />

Diane Casteels, Human Resources Representative<br />

for FedEx Belgium states: “An employee identified an<br />

opportunity <strong>to</strong> save costs when it was not possible <strong>to</strong><br />

deliver a shipment. This proposed solution is now in<br />

operation and has been found <strong>to</strong> be particularly useful.”<br />

By this approach, one department was directly affected<br />

in a positive way, says Anne Lesandré, Manager<br />

➘ Page 8<br />

7<br />

twsm — GPTW Special Issue 2010

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