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Work Style - Great Place to Work Institute

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<strong>Great</strong> <strong>Place</strong> <strong>to</strong> <strong>Work</strong> Germany<br />

Cologne<br />

www.greatplace<strong>to</strong>work.de<br />

T 0049 221933350<br />

<strong>Great</strong> <strong>Place</strong> <strong>to</strong> <strong>Work</strong> Denmark<br />

Copenhagen<br />

www.greatplace<strong>to</strong>work.dk<br />

T 0045 3369 369<br />

egy/business plan and generally look forward <strong>to</strong> the<br />

next year”, says Nichola Plower, HR Manager at Baringa<br />

Partners UK.<br />

Usually companies focus their attention on organizing<br />

meetings, seminars etc. “We have one yearly full-day<br />

event, which is devoted <strong>to</strong> open discussions and for<br />

putting forward both small and large proposals.”, affirms<br />

Majbritt Gert Poulsen, Chief Administrative Officer<br />

at Mjølner Informatics A/S Denmark.<br />

Other companies, such as Centiro Solutions AB Sweden,<br />

focus their attention on becoming a flat organization.<br />

“On a day <strong>to</strong> day basis our cross functional<br />

teams have decisive power within their capability<br />

area – it is only in rare cases they need <strong>to</strong> seek approval<br />

from the management team. This translates <strong>to</strong><br />

a very flat organization.”, states Niklas Hedin, CEO.<br />

To involve employees in the development of new<br />

strategies, products, and services, some companies<br />

have special elaborate programs, as in the case of Abbott<br />

Denmark, Ireland and Norway with the program<br />

Life Navigation “which empowers our employees <strong>to</strong><br />

take the initiative in prioritizing their life and work<br />

goals and identifying and focusing on high-value, innovative<br />

projects that will help them <strong>to</strong> deliver new<br />

strategies, products and services”, affirms Matthew<br />

Bedella, External Communications Abbot Public Affairs<br />

Behind each initiative, there is a lot of attention given<br />

<strong>to</strong> the planning and communication.<br />

For example in Fondia, the strategy consists of five<br />

main points and they have five groups that work on<br />

their own strategy <strong>to</strong>pics. Paula Stelander, HR Manager,<br />

tells us, “Everybody is invited <strong>to</strong> join these groups.<br />

(…) Anyone can present their ideas either by our Innovation<br />

Board, our electronic innovation forum or<br />

by walking up <strong>to</strong> our Head of Development who sits<br />

in the middle of our open-plan office.”<br />

The attention and effort that all the companies interviewed<br />

bring <strong>to</strong> the collection of employee suggestions<br />

is incessant. Kimmo Kedonpaa, Managing Direc<strong>to</strong>r<br />

at Pipelife Finland OY affirms, “it is a continuous<br />

process. (…) We have given the responsibility <strong>to</strong> the<br />

people who make the actual work as much as possible.<br />

This means that for example production workers<br />

participate in the planning of production strategies.”<br />

Taking care of the employee suggestions<br />

is very important for all companies.<br />

“Once the suggestions are collected, we work with<br />

a team of Ambassadors (employees in the company<br />

who are passionate about a particular <strong>to</strong>pic) who<br />

help implement ideas”, says Melanie Lejette, Human<br />

Resources Manager, at Danone UK.<br />

There are no specific rules <strong>to</strong> define the best way<br />

<strong>to</strong> collect and analyze the employees’ ideas. For example<br />

at Creativ Company Denmark, attention is focused<br />

on employee diversity. “We see everyone as a<br />

unique contribu<strong>to</strong>r <strong>to</strong> our business, our company and<br />

our workplace”, affirms Pia Ørskov, HR Manager.<br />

Technology surely has an important role. For some<br />

companies it is not only a communication instrument,<br />

but also a collec<strong>to</strong>r of ideas. “The “e-Idea” is a suggestion<br />

box in the existing Intranet. Through this, we<br />

provide <strong>to</strong> all employees the opportunity <strong>to</strong> express<br />

their opinions” says Cristina Cabral, Direc<strong>to</strong>r of Human<br />

Resources at Liberty Seguros Portugal.<br />

Sometimes special terms are used in the implementation<br />

of suggestions. For example at Roche Denmark,<br />

they have a term called “Golden Idea (…) where<br />

people can send ideas <strong>to</strong> the management team. The<br />

ones we implement will be recognized in our local<br />

company magazine”, says Anja Gjelstrup Kjær, HR<br />

Coordina<strong>to</strong>r.<br />

In some industries, the desire <strong>to</strong> collect employee<br />

suggestions is integrated with the complexity of the<br />

corporate structure. Webstep Norway for example<br />

handles three major company processes: recruitment,<br />

sales and delivery. “All three processes represent arenas<br />

for collaboration between the management staff<br />

and the consultants. (for example) In sales, the communication<br />

between the consultants and the sales<br />

managers represent a vital arena for new ideas and<br />

➘ Page 13<br />

9<br />

twsm — GPTW Special Issue 2010

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