CEWE COLOR is

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Shareholder structure (April 2012) 7.38 million shares In acc. with § 21 and § 22 WpHG notification 34.1% * not including shares owned by Dr. Jacobs, member of the Supervisory Board, reported as Sentosa Beteiligungs-GmbH 27.4% ACN Vermögensverwaltungs- gesellschaft mbH & Co. KG (joint heirs of Heinz Neumüller) 10.0% CEWE COLOR Holding AG 5.3% Sentosa Beteiligungs GmbH 4.5% Sparinvest Holding A/S 1.4% CEWE COLOR Board of Management and Supervisory Board* 51.4% Other shareholders 60.5% Free Float (acc. to Deutsche Börse) ► Joint heirs of company founder are the main shareholders in CEWE COLOR Holding AG ► 34.1% of the shares are present in the Supervisory Board and the Board of Management Page 172
Dividend Page 173 in EUR 0.60 1.20 1.20 1.20 1.00 1.05 ► Dividend for 2011 will be increased to 1.40 euros 1.25 1.40* 2004 2005 2006 2007 2008 2009 2010 2011 * Dividend recommendation by Board of Management and Supervisory Board to AGM (June 6, 2012)
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Factbook CEWE COLOR April 2012
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Agenda Page 3 1. Company portrait 2
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This is CEWE COLOR (2) The Online P
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Photo servicer for retailers � Ph
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Corporate structure of the CEWE COL
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2012 corporate structure � 13 pro
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Industrial production plants Substa
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Centralised IT infrastructure Olden
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Digital photos - ordered in a store
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CEWE COMBI PHOTO KIOSK Orders in th
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Digital photos - ordered online CEW
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CEWE COLOR digital photos total Int
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New product innovation ► Huge tre
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Wall decoration ► Photo canvases
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Photo calendars Desk-top calendar W
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Photo greeting cards Seite 31 Page
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Photo greeting cards Page 33 Christ
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Disney designs In cooperation with
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CEWE PHOTOBOOK ► Widest range: ph
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CEWE SPECIAL-OCCASION PHOTOBOOKS Yo
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Commercial use for CEWE PHOTOBOOKS
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Awards ► Test winner and awards f
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Our aim � To continue to offer th
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CEWE COLOR is: � Cost leader �
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Two areas of competition � � Pa
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� Competition among print systems
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Agenda Page 53 1. Company portrait
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Digital camera diffusion process Ty
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Market players Agfa Photo Insolvent
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Reduction in capacity Number of ope
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Requirements for restructuring resu
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Investments in digital capacities I
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Important milestones in the transfo
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Investments in digital printers Pag
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Investments in industrial book bind
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Internet sales innovation Example:
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Photo gift articles Mousepad Teddy
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Wall decoration XXL poster with pos
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Photo greeting cards Page 77 Home-m
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Disney designs In cooperation with
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CEWE PHOTOBOOK ► Widest range: ph
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CEWE SPECIAL-OCCASION PHOTOBOOKS Yo
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Commercial use for CEWE PHOTOBOOKS
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Brand presentation in stores 4 Page
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Search engine marketing for the bra
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Brand communication on TV 4 Page 95
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Brand communication on TV 4 Page 97
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Brand communication at 12 airports
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Brand communication at 12 airports
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Online printing for commercial use
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References POINT CONSULTING CONSULT
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Viaprinto presentation at digi:medi
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Customer satisfaction Page 109 soft
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Would you recommend viaprinto? Page
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Core measures in the analogue/digit
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CEWE COLOR digital photos total Int
Page 121 and 122: Market leadership in photofinishing
Page 123 and 124: 2010 Best Innovator Award Page 123
Page 125 and 126: CEWE COLOR results since 1998 1. EB
Page 127 and 128: Highlights 2011 Results 2011 Target
Page 129 and 130: Photos total by quarter Seasonal di
Page 131 and 132: Value of photos Q1-Q4 Photos total
Page 133 and 134: Shares of sales by quarter Seasonal
Page 135 and 136: EBIT before restructuring by quarte
Page 137 and 138: Balance Sheet data Assets Long-term
Page 139 and 140: ROCE EBIT in Euro millions 14.3 12.
Page 141 and 142: Outlook 2012 Target Change 2011 Pho
Page 143 and 144: Recent representative survey by for
Page 145 and 146: Market position � Technological l
Page 147 and 148: CEWE COLOR digital photos total Int
Page 149 and 150: Market leadership in photofinishing
Page 151 and 152: Online printing for commercial use
Page 153 and 154: References POINT CONSULTING CONSULT
Page 155 and 156: Viaprinto presentation at digi:medi
Page 157 and 158: Customer satisfaction Page 157 soft
Page 159 and 160: Would you recommend viaprinto? Page
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Page 163 and 164: Page 163
Page 165 and 166: CEWE COLOR competence base Web-to-p
Page 167 and 168: Growth in revenue for various produ
Page 169 and 170: Agenda Page 169 1. Company portrait
Page 171: Trade volume Average number of trad
Page 175 and 176: Analysts' opinions on CEWE Page 175
Page 177 and 178: Sustainability aspects Page 177 Cor
Page 179 and 180: Agenda Page 179 1. Company portrait
Page 181 and 182: Two business personalities Page 181
Page 183 and 184: Board of Management and Management
Page 185 and 186: IR contact Page 185 Axel Weber Head
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