CEWE COLOR is

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Restructuring expenditure Restructuring expenditure caused by the analogue-digital-transformation in million Euros 0.0 0.0 2.6 12.9 6.7 12.2 11.4 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 � From 2010 on nor more restructuring expenditure will occur due to analogue/digital transformation � Ceter<strong>is</strong> paribus profits will increase by approx. 10 million euros from 2010 on Page 60 9.5 2.2 0.0
Requirements for restructuring resulting from the analogue/digital transformation Change from analogue to Digital photo- graphy Page 61 Reduction of total production capacity Reduction of production of network density � 2 triggers of the final<strong>is</strong>ed analogue / digital transformation: Network density and capacity
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Factbook CEWE COLOR April 2012
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Agenda Page 3 1. Company portrait 2
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This is CEWE COLOR (2) The Online P
Page 7 and 8:
Photo servicer for retailers � Ph
Page 9 and 10: Corporate structure of the CEWE COL
Page 11 and 12: 2012 corporate structure � 13 pro
Page 13 and 14: Industrial production plants Substa
Page 15 and 16: Centralised IT infrastructure Olden
Page 17 and 18: Digital photos - ordered in a store
Page 19 and 20: CEWE COMBI PHOTO KIOSK Orders in th
Page 21 and 22: Digital photos - ordered online CEW
Page 23 and 24: CEWE COLOR digital photos total Int
Page 25 and 26: New product innovation ► Huge tre
Page 27 and 28: Wall decoration ► Photo canvases
Page 29 and 30: Photo calendars Desk-top calendar W
Page 31 and 32: Photo greeting cards Seite 31 Page
Page 33 and 34: Photo greeting cards Page 33 Christ
Page 35 and 36: Disney designs In cooperation with
Page 37 and 38: CEWE PHOTOBOOK ► Widest range: ph
Page 39 and 40: CEWE SPECIAL-OCCASION PHOTOBOOKS Yo
Page 41 and 42: Commercial use for CEWE PHOTOBOOKS
Page 43 and 44: Awards ► Test winner and awards f
Page 45 and 46: Our aim � To continue to offer th
Page 47 and 48: CEWE COLOR is: � Cost leader �
Page 49 and 50: Two areas of competition � � Pa
Page 51 and 52: � Competition among print systems
Page 53 and 54: Agenda Page 53 1. Company portrait
Page 55 and 56: Digital camera diffusion process Ty
Page 57 and 58: Market players Agfa Photo Insolvent
Page 59: Reduction in capacity Number of ope
Page 63 and 64: Investments in digital capacities I
Page 65 and 66: Important milestones in the transfo
Page 67 and 68: Investments in digital printers Pag
Page 69 and 70: Investments in industrial book bind
Page 71 and 72: Internet sales innovation Example:
Page 73 and 74: Photo gift articles Mousepad Teddy
Page 75 and 76: Wall decoration XXL poster with pos
Page 77 and 78: Photo greeting cards Page 77 Home-m
Page 79 and 80: Disney designs In cooperation with
Page 81 and 82: CEWE PHOTOBOOK ► Widest range: ph
Page 83 and 84: CEWE SPECIAL-OCCASION PHOTOBOOKS Yo
Page 85 and 86: Commercial use for CEWE PHOTOBOOKS
Page 87 and 88: Brand presentation in stores 4 Page
Page 93 and 94: Search engine marketing for the bra
Page 95 and 96: Brand communication on TV 4 Page 95
Page 97 and 98: Brand communication on TV 4 Page 97
Page 99 and 100: Brand communication at 12 airports
Page 101 and 102: Brand communication at 12 airports
Page 103 and 104: Online printing for commercial use
Page 105 and 106: References POINT CONSULTING CONSULT
Page 107 and 108: Viaprinto presentation at digi:medi
Page 109 and 110: Customer satisfaction Page 109 soft
Page 111 and 112:
Would you recommend viaprinto? Page
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Page 113 5
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Page 115 5
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Core measures in the analogue/digit
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CEWE COLOR digital photos total Int
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Market leadership in photofinishing
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2010 Best Innovator Award Page 123
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CEWE COLOR results since 1998 1. EB
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Highlights 2011 Results 2011 Target
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Photos total by quarter Seasonal di
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Value of photos Q1-Q4 Photos total
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Shares of sales by quarter Seasonal
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EBIT before restructuring by quarte
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Balance Sheet data Assets Long-term
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ROCE EBIT in Euro millions 14.3 12.
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Outlook 2012 Target Change 2011 Pho
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Recent representative survey by for
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Market position � Technological l
Page 147 and 148:
CEWE COLOR digital photos total Int
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Market leadership in photofinishing
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Online printing for commercial use
Page 153 and 154:
References POINT CONSULTING CONSULT
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Viaprinto presentation at digi:medi
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Customer satisfaction Page 157 soft
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Would you recommend viaprinto? Page
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Page 163
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CEWE COLOR competence base Web-to-p
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Growth in revenue for various produ
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Agenda Page 169 1. Company portrait
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Trade volume Average number of trad
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Dividend Page 173 in EUR 0.60 1.20
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Analysts' opinions on CEWE Page 175
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Sustainability aspects Page 177 Cor
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Agenda Page 179 1. Company portrait
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Two business personalities Page 181
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Board of Management and Management
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IR contact Page 185 Axel Weber Head
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