CEWE COLOR is

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� Market leadership CEWE COLOR market shares in industrial photofinishing Europe: more than 40% ► CEWE COLOR is No. 1 on almost all the markets Page 50
� Competition among print systems for digital photos Purchase price or costs per digital photo for consumers Production Printing Printing in an ind. lab in a store at home Ind. finishing Kiosk or Home printer minilab Starting price per digital photo 7-15 cents 25-49 cents 29-60 cents (no sales campaign prices) ► Industrial photofinishing has considerable price advantages since unit costs are lower Page 51
Page 1 and 2: Factbook CEWE COLOR April 2012
Page 3 and 4: Agenda Page 3 1. Company portrait 2
Page 5 and 6: This is CEWE COLOR (2) The Online P
Page 7 and 8: Photo servicer for retailers � Ph
Page 9 and 10: Corporate structure of the CEWE COL
Page 11 and 12: 2012 corporate structure � 13 pro
Page 13 and 14: Industrial production plants Substa
Page 15 and 16: Centralised IT infrastructure Olden
Page 17 and 18: Digital photos - ordered in a store
Page 19 and 20: CEWE COMBI PHOTO KIOSK Orders in th
Page 21 and 22: Digital photos - ordered online CEW
Page 23 and 24: CEWE COLOR digital photos total Int
Page 25 and 26: New product innovation ► Huge tre
Page 27 and 28: Wall decoration ► Photo canvases
Page 29 and 30: Photo calendars Desk-top calendar W
Page 31 and 32: Photo greeting cards Seite 31 Page
Page 33 and 34: Photo greeting cards Page 33 Christ
Page 35 and 36: Disney designs In cooperation with
Page 37 and 38: CEWE PHOTOBOOK ► Widest range: ph
Page 39 and 40: CEWE SPECIAL-OCCASION PHOTOBOOKS Yo
Page 41 and 42: Commercial use for CEWE PHOTOBOOKS
Page 43 and 44: Awards ► Test winner and awards f
Page 45 and 46: Our aim � To continue to offer th
Page 47 and 48: CEWE COLOR is: � Cost leader �
Page 49: Two areas of competition � � Pa
Page 53 and 54: Agenda Page 53 1. Company portrait
Page 55 and 56: Digital camera diffusion process Ty
Page 57 and 58: Market players Agfa Photo Insolvent
Page 59 and 60: Reduction in capacity Number of ope
Page 61 and 62: Requirements for restructuring resu
Page 63 and 64: Investments in digital capacities I
Page 65 and 66: Important milestones in the transfo
Page 67 and 68: Investments in digital printers Pag
Page 69 and 70: Investments in industrial book bind
Page 71 and 72: Internet sales innovation Example:
Page 73 and 74: Photo gift articles Mousepad Teddy
Page 75 and 76: Wall decoration XXL poster with pos
Page 77 and 78: Photo greeting cards Page 77 Home-m
Page 79 and 80: Disney designs In cooperation with
Page 81 and 82: CEWE PHOTOBOOK ► Widest range: ph
Page 83 and 84: CEWE SPECIAL-OCCASION PHOTOBOOKS Yo
Page 85 and 86: Commercial use for CEWE PHOTOBOOKS
Page 87 and 88: Brand presentation in stores 4 Page
Page 93 and 94: Search engine marketing for the bra
Page 95 and 96: Brand communication on TV 4 Page 95
Page 97 and 98: Brand communication on TV 4 Page 97
Page 99 and 100: Brand communication at 12 airports
Page 101 and 102:
Brand communication at 12 airports
Page 103 and 104:
Online printing for commercial use
Page 105 and 106:
References POINT CONSULTING CONSULT
Page 107 and 108:
Viaprinto presentation at digi:medi
Page 109 and 110:
Customer satisfaction Page 109 soft
Page 111 and 112:
Would you recommend viaprinto? Page
Page 113 and 114:
Page 113 5
Page 115 and 116:
Page 115 5
Page 117 and 118:
Core measures in the analogue/digit
Page 119 and 120:
CEWE COLOR digital photos total Int
Page 121 and 122:
Market leadership in photofinishing
Page 123 and 124:
2010 Best Innovator Award Page 123
Page 125 and 126:
CEWE COLOR results since 1998 1. EB
Page 127 and 128:
Highlights 2011 Results 2011 Target
Page 129 and 130:
Photos total by quarter Seasonal di
Page 131 and 132:
Value of photos Q1-Q4 Photos total
Page 133 and 134:
Shares of sales by quarter Seasonal
Page 135 and 136:
EBIT before restructuring by quarte
Page 137 and 138:
Balance Sheet data Assets Long-term
Page 139 and 140:
ROCE EBIT in Euro millions 14.3 12.
Page 141 and 142:
Outlook 2012 Target Change 2011 Pho
Page 143 and 144:
Recent representative survey by for
Page 145 and 146:
Market position � Technological l
Page 147 and 148:
CEWE COLOR digital photos total Int
Page 149 and 150:
Market leadership in photofinishing
Page 151 and 152:
Online printing for commercial use
Page 153 and 154:
References POINT CONSULTING CONSULT
Page 155 and 156:
Viaprinto presentation at digi:medi
Page 157 and 158:
Customer satisfaction Page 157 soft
Page 159 and 160:
Would you recommend viaprinto? Page
Page 161 and 162:
Page 161
Page 163 and 164:
Page 163
Page 165 and 166:
CEWE COLOR competence base Web-to-p
Page 167 and 168:
Growth in revenue for various produ
Page 169 and 170:
Agenda Page 169 1. Company portrait
Page 171 and 172:
Trade volume Average number of trad
Page 173 and 174:
Dividend Page 173 in EUR 0.60 1.20
Page 175 and 176:
Analysts' opinions on CEWE Page 175
Page 177 and 178:
Sustainability aspects Page 177 Cor
Page 179 and 180:
Agenda Page 179 1. Company portrait
Page 181 and 182:
Two business personalities Page 181
Page 183 and 184:
Board of Management and Management
Page 185 and 186:
IR contact Page 185 Axel Weber Head
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