CEWE COLOR is

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Page 8 40,000 trade partners in Europe Pharmaceutical markets Photo retailers Internet retailers Home electronics stores � We reach consumers through strong retail brands � Retail partners invest in distribution and marketing System partners Food retailers & depart. stores � Retail sales channels with online retailers and system partners
Corporate structure of the CEWE COLOR Group Shareholders CEWE COLOR Holding AG 4 Directors, no other employees • Partner of the OHG • PLC Supervisory Board • PLC Board of Management Joint heirs of Senator h.c. Heinz Neumüller (represented in the Supervisory Board of the holding company) Chairman and remaining Supervisory Board CEWE COLOR AG & Co. OHG Approx. 3,100 employees Neumüller CEWE COLOR Foundation 9 Directors/Managers, no other employees • Managing partner of the OHG • Board of Trustees • Foundation executives/management • Responsible for managing all the CEWE COLO GROUP op. business • Headed by the Directors and Managers of the Foundation Elements of family management ► Family management from two sources: shareholders and foundation Page 9
Page 1 and 2: Factbook CEWE COLOR April 2012
Page 3 and 4: Agenda Page 3 1. Company portrait 2
Page 5 and 6: This is CEWE COLOR (2) The Online P
Page 7: Photo servicer for retailers � Ph
Page 11 and 12: 2012 corporate structure � 13 pro
Page 13 and 14: Industrial production plants Substa
Page 15 and 16: Centralised IT infrastructure Olden
Page 17 and 18: Digital photos - ordered in a store
Page 19 and 20: CEWE COMBI PHOTO KIOSK Orders in th
Page 21 and 22: Digital photos - ordered online CEW
Page 23 and 24: CEWE COLOR digital photos total Int
Page 25 and 26: New product innovation ► Huge tre
Page 27 and 28: Wall decoration ► Photo canvases
Page 29 and 30: Photo calendars Desk-top calendar W
Page 31 and 32: Photo greeting cards Seite 31 Page
Page 33 and 34: Photo greeting cards Page 33 Christ
Page 35 and 36: Disney designs In cooperation with
Page 37 and 38: CEWE PHOTOBOOK ► Widest range: ph
Page 39 and 40: CEWE SPECIAL-OCCASION PHOTOBOOKS Yo
Page 41 and 42: Commercial use for CEWE PHOTOBOOKS
Page 43 and 44: Awards ► Test winner and awards f
Page 45 and 46: Our aim � To continue to offer th
Page 47 and 48: CEWE COLOR is: � Cost leader �
Page 49 and 50: Two areas of competition � � Pa
Page 51 and 52: � Competition among print systems
Page 53 and 54: Agenda Page 53 1. Company portrait
Page 55 and 56: Digital camera diffusion process Ty
Page 57 and 58: Market players Agfa Photo Insolvent
Page 59 and 60:
Reduction in capacity Number of ope
Page 61 and 62:
Requirements for restructuring resu
Page 63 and 64:
Investments in digital capacities I
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Important milestones in the transfo
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Investments in digital printers Pag
Page 69 and 70:
Investments in industrial book bind
Page 71 and 72:
Internet sales innovation Example:
Page 73 and 74:
Photo gift articles Mousepad Teddy
Page 75 and 76:
Wall decoration XXL poster with pos
Page 77 and 78:
Photo greeting cards Page 77 Home-m
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Disney designs In cooperation with
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CEWE PHOTOBOOK ► Widest range: ph
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CEWE SPECIAL-OCCASION PHOTOBOOKS Yo
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Commercial use for CEWE PHOTOBOOKS
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Brand presentation in stores 4 Page
Page 89 and 90:
Page 91 and 92:
Page 93 and 94:
Search engine marketing for the bra
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Brand communication on TV 4 Page 95
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Brand communication on TV 4 Page 97
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Brand communication at 12 airports
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Brand communication at 12 airports
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Online printing for commercial use
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References POINT CONSULTING CONSULT
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Viaprinto presentation at digi:medi
Page 109 and 110:
Customer satisfaction Page 109 soft
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Would you recommend viaprinto? Page
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Page 113 5
Page 115 and 116:
Page 115 5
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Core measures in the analogue/digit
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CEWE COLOR digital photos total Int
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Market leadership in photofinishing
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2010 Best Innovator Award Page 123
Page 125 and 126:
CEWE COLOR results since 1998 1. EB
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Highlights 2011 Results 2011 Target
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Photos total by quarter Seasonal di
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Value of photos Q1-Q4 Photos total
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Shares of sales by quarter Seasonal
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EBIT before restructuring by quarte
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Balance Sheet data Assets Long-term
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ROCE EBIT in Euro millions 14.3 12.
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Outlook 2012 Target Change 2011 Pho
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Recent representative survey by for
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Market position � Technological l
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CEWE COLOR digital photos total Int
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Market leadership in photofinishing
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Online printing for commercial use
Page 153 and 154:
References POINT CONSULTING CONSULT
Page 155 and 156:
Viaprinto presentation at digi:medi
Page 157 and 158:
Customer satisfaction Page 157 soft
Page 159 and 160:
Would you recommend viaprinto? Page
Page 161 and 162:
Page 161
Page 163 and 164:
Page 163
Page 165 and 166:
CEWE COLOR competence base Web-to-p
Page 167 and 168:
Growth in revenue for various produ
Page 169 and 170:
Agenda Page 169 1. Company portrait
Page 171 and 172:
Trade volume Average number of trad
Page 173 and 174:
Dividend Page 173 in EUR 0.60 1.20
Page 175 and 176:
Analysts' opinions on CEWE Page 175
Page 177 and 178:
Sustainability aspects Page 177 Cor
Page 179 and 180:
Agenda Page 179 1. Company portrait
Page 181 and 182:
Two business personalities Page 181
Page 183 and 184:
Board of Management and Management
Page 185 and 186:
IR contact Page 185 Axel Weber Head
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CEWE COLOR is

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