CEWE COLOR is

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CEWE COLOR Equity Story Shareholders making decisions ~ 35% ~ 35% of shares are represented in management and supervisory board Natural consolidator in fotofinishing � 25% fotobook market share in EU (x3 vs. #2) � 50% market share in Germany Strong brand awareness Favourable product mix shift Increasing margin protects price 3.7 3.7 6.7 6.7 3.5 2.9 4.6 6.3 '03 '04 '05 '06 '07 '08 '09 '10 Strong equity ratio Solid cash position Stable also in weak economy 41.9 % Equity ratio Dec 31, 2011 net cash position per Dec 31, just after peak season; up to ~20 mill. Euro net debt in off season Growth 2009 -4.2% +1.8% ► Reliabel stability, growing profitability, growth ahead Page 174 � � � Growth ahead Growing profitability '06 '07 '08 '09 '10 '11 '12e Reliable stability Single prints Value Added products Retail New growth area commercial online printing EBIT-Margin [%] Euro 17 21% unaided brand awareness 36% aided brand awareness CWC revenue FX-adjusted (Jan 2011 in Germany, Source GfK Panel) Reliable Dividend Dividend per share [EUR] 0.80 0.60 1.20 1.20 1.20 1.00 1.05 1.25 '03 '04 '05 '06 '07 '08 '09 '10
Analysts' opinions on CEWE Page 175 Overview of current analysts' opinions Analysts‘ opinion Date DZ Bank Buy 08.03.2012 Commerzbank Buy 22.02.2012 GSC Research Buy 13.02.2012 BHF Bank Overweight 06.02.2012 Nord LB Buy 03.02.2012 Warburg Research Buy 03.02.2012 Bankhaus Lampe Buy 03.02.2012 Berenberg Bank Buy 03.02.2012 CB Seydler Bank Buy 10.02.2012 Silvia Quandt Research Buy 15.11.2011 ► Positive analysts' opinions throughout
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Factbook CEWE COLOR April 2012
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Agenda Page 3 1. Company portrait 2
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This is CEWE COLOR (2) The Online P
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Photo servicer for retailers � Ph
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Corporate structure of the CEWE COL
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2012 corporate structure � 13 pro
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Industrial production plants Substa
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Centralised IT infrastructure Olden
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Digital photos - ordered in a store
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CEWE COMBI PHOTO KIOSK Orders in th
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Digital photos - ordered online CEW
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CEWE COLOR digital photos total Int
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New product innovation ► Huge tre
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Wall decoration ► Photo canvases
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Photo calendars Desk-top calendar W
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Photo greeting cards Seite 31 Page
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Photo greeting cards Page 33 Christ
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Disney designs In cooperation with
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CEWE PHOTOBOOK ► Widest range: ph
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CEWE SPECIAL-OCCASION PHOTOBOOKS Yo
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Commercial use for CEWE PHOTOBOOKS
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Awards ► Test winner and awards f
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Our aim � To continue to offer th
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CEWE COLOR is: � Cost leader �
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Two areas of competition � � Pa
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� Competition among print systems
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Agenda Page 53 1. Company portrait
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Digital camera diffusion process Ty
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Market players Agfa Photo Insolvent
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Reduction in capacity Number of ope
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Requirements for restructuring resu
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Investments in digital capacities I
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Important milestones in the transfo
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Investments in digital printers Pag
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Investments in industrial book bind
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Internet sales innovation Example:
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Photo gift articles Mousepad Teddy
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Wall decoration XXL poster with pos
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Photo greeting cards Page 77 Home-m
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Disney designs In cooperation with
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CEWE PHOTOBOOK ► Widest range: ph
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CEWE SPECIAL-OCCASION PHOTOBOOKS Yo
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Commercial use for CEWE PHOTOBOOKS
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Brand presentation in stores 4 Page
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Search engine marketing for the bra
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Brand communication on TV 4 Page 95
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Brand communication on TV 4 Page 97
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Brand communication at 12 airports
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Brand communication at 12 airports
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Online printing for commercial use
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References POINT CONSULTING CONSULT
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Viaprinto presentation at digi:medi
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Customer satisfaction Page 109 soft
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Would you recommend viaprinto? Page
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Page 113 5
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Page 115 5
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Core measures in the analogue/digit
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CEWE COLOR digital photos total Int
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Market leadership in photofinishing
Page 123 and 124: 2010 Best Innovator Award Page 123
Page 125 and 126: CEWE COLOR results since 1998 1. EB
Page 127 and 128: Highlights 2011 Results 2011 Target
Page 129 and 130: Photos total by quarter Seasonal di
Page 131 and 132: Value of photos Q1-Q4 Photos total
Page 133 and 134: Shares of sales by quarter Seasonal
Page 135 and 136: EBIT before restructuring by quarte
Page 137 and 138: Balance Sheet data Assets Long-term
Page 139 and 140: ROCE EBIT in Euro millions 14.3 12.
Page 141 and 142: Outlook 2012 Target Change 2011 Pho
Page 143 and 144: Recent representative survey by for
Page 145 and 146: Market position � Technological l
Page 147 and 148: CEWE COLOR digital photos total Int
Page 149 and 150: Market leadership in photofinishing
Page 151 and 152: Online printing for commercial use
Page 153 and 154: References POINT CONSULTING CONSULT
Page 155 and 156: Viaprinto presentation at digi:medi
Page 157 and 158: Customer satisfaction Page 157 soft
Page 159 and 160: Would you recommend viaprinto? Page
Page 161 and 162: Page 161
Page 163 and 164: Page 163
Page 165 and 166: CEWE COLOR competence base Web-to-p
Page 167 and 168: Growth in revenue for various produ
Page 169 and 170: Agenda Page 169 1. Company portrait
Page 171 and 172: Trade volume Average number of trad
Page 173: Dividend Page 173 in EUR 0.60 1.20
Page 177 and 178: Sustainability aspects Page 177 Cor
Page 179 and 180: Agenda Page 179 1. Company portrait
Page 181 and 182: Two business personalities Page 181
Page 183 and 184: Board of Management and Management
Page 185 and 186: IR contact Page 185 Axel Weber Head
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