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Core measures in the analogue/digital transformation process A. Capacities adjusted B. Innovations launched early 1 2 3 4 5 Investments in new technologies Sales channels adapted (Internet) New products developed Brand established Basis for the future set C. Soundly financed ► Transformation means innovation Page 62
Investments in digital capacities Investments in EUR millions 29.5 21.3 Investments > EUR 310 million Digital photos in millions 2.2 billion digital photos in 2011 ► CEWE has consistently invested more than EUR 310 million in building up digital business early ► Capacities are largely sufficient. From 2009 on it may be possible to reduce investments Page 63 40.4 37.2 36.2 32.5 36.0 34.5 34.1 32.5 35.5 35.5 33.3 33.3 27.4 26.4 27.4 26.4 30.3 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 30.3 38.8 170 509 830 1,114 1,515 1,786 2,036 2,129 2,246 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
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Factbook CEWE COLOR April 2012
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Agenda Page 3 1. Company portrait 2
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This is CEWE COLOR (2) The Online P
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Photo servicer for retailers � Ph
Page 9 and 10:
Corporate structure of the CEWE COL
Page 11 and 12: 2012 corporate structure � 13 pro
Page 13 and 14: Industrial production plants Substa
Page 15 and 16: Centralised IT infrastructure Olden
Page 17 and 18: Digital photos - ordered in a store
Page 19 and 20: CEWE COMBI PHOTO KIOSK Orders in th
Page 21 and 22: Digital photos - ordered online CEW
Page 23 and 24: CEWE COLOR digital photos total Int
Page 25 and 26: New product innovation ► Huge tre
Page 27 and 28: Wall decoration ► Photo canvases
Page 29 and 30: Photo calendars Desk-top calendar W
Page 31 and 32: Photo greeting cards Seite 31 Page
Page 33 and 34: Photo greeting cards Page 33 Christ
Page 35 and 36: Disney designs In cooperation with
Page 37 and 38: CEWE PHOTOBOOK ► Widest range: ph
Page 39 and 40: CEWE SPECIAL-OCCASION PHOTOBOOKS Yo
Page 41 and 42: Commercial use for CEWE PHOTOBOOKS
Page 43 and 44: Awards ► Test winner and awards f
Page 45 and 46: Our aim � To continue to offer th
Page 47 and 48: CEWE COLOR is: � Cost leader �
Page 49 and 50: Two areas of competition � � Pa
Page 51 and 52: � Competition among print systems
Page 53 and 54: Agenda Page 53 1. Company portrait
Page 55 and 56: Digital camera diffusion process Ty
Page 57 and 58: Market players Agfa Photo Insolvent
Page 59 and 60: Reduction in capacity Number of ope
Page 61: Requirements for restructuring resu
Page 65 and 66: Important milestones in the transfo
Page 67 and 68: Investments in digital printers Pag
Page 69 and 70: Investments in industrial book bind
Page 71 and 72: Internet sales innovation Example:
Page 73 and 74: Photo gift articles Mousepad Teddy
Page 75 and 76: Wall decoration XXL poster with pos
Page 77 and 78: Photo greeting cards Page 77 Home-m
Page 79 and 80: Disney designs In cooperation with
Page 81 and 82: CEWE PHOTOBOOK ► Widest range: ph
Page 83 and 84: CEWE SPECIAL-OCCASION PHOTOBOOKS Yo
Page 85 and 86: Commercial use for CEWE PHOTOBOOKS
Page 87 and 88: Brand presentation in stores 4 Page
Page 93 and 94: Search engine marketing for the bra
Page 95 and 96: Brand communication on TV 4 Page 95
Page 97 and 98: Brand communication on TV 4 Page 97
Page 99 and 100: Brand communication at 12 airports
Page 101 and 102: Brand communication at 12 airports
Page 103 and 104: Online printing for commercial use
Page 105 and 106: References POINT CONSULTING CONSULT
Page 107 and 108: Viaprinto presentation at digi:medi
Page 109 and 110: Customer satisfaction Page 109 soft
Page 111 and 112: Would you recommend viaprinto? Page
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Page 113 5
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Page 115 5
Page 117 and 118:
Core measures in the analogue/digit
Page 119 and 120:
CEWE COLOR digital photos total Int
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Market leadership in photofinishing
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2010 Best Innovator Award Page 123
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CEWE COLOR results since 1998 1. EB
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Highlights 2011 Results 2011 Target
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Photos total by quarter Seasonal di
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Value of photos Q1-Q4 Photos total
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Shares of sales by quarter Seasonal
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EBIT before restructuring by quarte
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Balance Sheet data Assets Long-term
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ROCE EBIT in Euro millions 14.3 12.
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Outlook 2012 Target Change 2011 Pho
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Recent representative survey by for
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Market position � Technological l
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CEWE COLOR digital photos total Int
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Market leadership in photofinishing
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Online printing for commercial use
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References POINT CONSULTING CONSULT
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Viaprinto presentation at digi:medi
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Customer satisfaction Page 157 soft
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Would you recommend viaprinto? Page
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Page 161
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Page 163
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CEWE COLOR competence base Web-to-p
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Growth in revenue for various produ
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Agenda Page 169 1. Company portrait
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Trade volume Average number of trad
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Dividend Page 173 in EUR 0.60 1.20
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Analysts' opinions on CEWE Page 175
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Sustainability aspects Page 177 Cor
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Agenda Page 179 1. Company portrait
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Two business personalities Page 181
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Board of Management and Management
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IR contact Page 185 Axel Weber Head
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CEWE COLOR is

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