CEWE COLOR is

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Camera market in Germany 4.025 3.945 80 Analogkameras Digitalkameras 3.935 150 4.030 300 4.010 580 3.500 1.200 2.800 2.400 1.900 4.900 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 ► Digital cameras are replacing analogue cameras and films Source: German Association of Industrial Photography Page 54 4.085 4.330 4.590 4.700 5.200 6.800 8.300 8.430 8.350 1.300 7.000 1.000 7.430 500 7.850 8.850 300 8.550 9.520 200 9.320 8.560 50 8.510
Digital camera diffusion process Typical S-shaped curve for the penetration of digital cameras in homes in % Source: Allensbacher Markt- und Werbeträgeranalysen and GfK Page 55 100 90 80 70 60 50 40 30 20 10 0 1.6 3.5 5.4 12.1 22.2 Late buyers, abstainers Widest majority 50.7 37.5 Early followers 56.6 61.4 Trendsetters Earliest trendsetters, innovators 2000 2001 2002 2003 2004 2005 2006 2007 2008
Page 1 and 2:
Factbook CEWE COLOR April 2012
Page 3 and 4: Agenda Page 3 1. Company portrait 2
Page 5 and 6: This is CEWE COLOR (2) The Online P
Page 7 and 8: Photo servicer for retailers � Ph
Page 9 and 10: Corporate structure of the CEWE COL
Page 11 and 12: 2012 corporate structure � 13 pro
Page 13 and 14: Industrial production plants Substa
Page 15 and 16: Centralised IT infrastructure Olden
Page 17 and 18: Digital photos - ordered in a store
Page 19 and 20: CEWE COMBI PHOTO KIOSK Orders in th
Page 21 and 22: Digital photos - ordered online CEW
Page 23 and 24: CEWE COLOR digital photos total Int
Page 25 and 26: New product innovation ► Huge tre
Page 27 and 28: Wall decoration ► Photo canvases
Page 29 and 30: Photo calendars Desk-top calendar W
Page 31 and 32: Photo greeting cards Seite 31 Page
Page 33 and 34: Photo greeting cards Page 33 Christ
Page 35 and 36: Disney designs In cooperation with
Page 37 and 38: CEWE PHOTOBOOK ► Widest range: ph
Page 39 and 40: CEWE SPECIAL-OCCASION PHOTOBOOKS Yo
Page 41 and 42: Commercial use for CEWE PHOTOBOOKS
Page 43 and 44: Awards ► Test winner and awards f
Page 45 and 46: Our aim � To continue to offer th
Page 47 and 48: CEWE COLOR is: � Cost leader �
Page 49 and 50: Two areas of competition � � Pa
Page 51 and 52: � Competition among print systems
Page 53: Agenda Page 53 1. Company portrait
Page 57 and 58: Market players Agfa Photo Insolvent
Page 59 and 60: Reduction in capacity Number of ope
Page 61 and 62: Requirements for restructuring resu
Page 63 and 64: Investments in digital capacities I
Page 65 and 66: Important milestones in the transfo
Page 67 and 68: Investments in digital printers Pag
Page 69 and 70: Investments in industrial book bind
Page 71 and 72: Internet sales innovation Example:
Page 73 and 74: Photo gift articles Mousepad Teddy
Page 75 and 76: Wall decoration XXL poster with pos
Page 77 and 78: Photo greeting cards Page 77 Home-m
Page 79 and 80: Disney designs In cooperation with
Page 81 and 82: CEWE PHOTOBOOK ► Widest range: ph
Page 83 and 84: CEWE SPECIAL-OCCASION PHOTOBOOKS Yo
Page 85 and 86: Commercial use for CEWE PHOTOBOOKS
Page 87 and 88: Brand presentation in stores 4 Page
Page 93 and 94: Search engine marketing for the bra
Page 95 and 96: Brand communication on TV 4 Page 95
Page 97 and 98: Brand communication on TV 4 Page 97
Page 99 and 100: Brand communication at 12 airports
Page 101 and 102: Brand communication at 12 airports
Page 103 and 104: Online printing for commercial use
Page 105 and 106:
References POINT CONSULTING CONSULT
Page 107 and 108:
Viaprinto presentation at digi:medi
Page 109 and 110:
Customer satisfaction Page 109 soft
Page 111 and 112:
Would you recommend viaprinto? Page
Page 113 and 114:
Page 113 5
Page 115 and 116:
Page 115 5
Page 117 and 118:
Core measures in the analogue/digit
Page 119 and 120:
CEWE COLOR digital photos total Int
Page 121 and 122:
Market leadership in photofinishing
Page 123 and 124:
2010 Best Innovator Award Page 123
Page 125 and 126:
CEWE COLOR results since 1998 1. EB
Page 127 and 128:
Highlights 2011 Results 2011 Target
Page 129 and 130:
Photos total by quarter Seasonal di
Page 131 and 132:
Value of photos Q1-Q4 Photos total
Page 133 and 134:
Shares of sales by quarter Seasonal
Page 135 and 136:
EBIT before restructuring by quarte
Page 137 and 138:
Balance Sheet data Assets Long-term
Page 139 and 140:
ROCE EBIT in Euro millions 14.3 12.
Page 141 and 142:
Outlook 2012 Target Change 2011 Pho
Page 143 and 144:
Recent representative survey by for
Page 145 and 146:
Market position � Technological l
Page 147 and 148:
CEWE COLOR digital photos total Int
Page 149 and 150:
Market leadership in photofinishing
Page 151 and 152:
Online printing for commercial use
Page 153 and 154:
References POINT CONSULTING CONSULT
Page 155 and 156:
Viaprinto presentation at digi:medi
Page 157 and 158:
Customer satisfaction Page 157 soft
Page 159 and 160:
Would you recommend viaprinto? Page
Page 161 and 162:
Page 161
Page 163 and 164:
Page 163
Page 165 and 166:
CEWE COLOR competence base Web-to-p
Page 167 and 168:
Growth in revenue for various produ
Page 169 and 170:
Agenda Page 169 1. Company portrait
Page 171 and 172:
Trade volume Average number of trad
Page 173 and 174:
Dividend Page 173 in EUR 0.60 1.20
Page 175 and 176:
Analysts' opinions on CEWE Page 175
Page 177 and 178:
Sustainability aspects Page 177 Cor
Page 179 and 180:
Agenda Page 179 1. Company portrait
Page 181 and 182:
Two business personalities Page 181
Page 183 and 184:
Board of Management and Management
Page 185 and 186:
IR contact Page 185 Axel Weber Head
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