CEWE COLOR is

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History of CEWE COLOR 60s 80s • Founding • First industrial photofinisher in Germany Page 180 70s • Sales in Belgium, France and the Netherlands • Sales in Austria, Denmark and Switzerland 90s • AG and IPO • Production in 2000 • Expansion with digital products and services • Expansion of market shares in Europe • 2005 development and market launch of the CEWE PHOTOBOOK France, the Czech Republic, Poland, Hungary and Slovakia • Commencement with digital production Dev. to market leader in Germany European expansion Digital expansion
Two business personalities Page 181 Senator h.c. Heinz Neumüller � Married the daughter of Carl Wöltje (photo retailer) in 1949 � Founded CEWE COLOR in 1961 � Managing Director until 1992 � 1992 to 1998 Chairman of the Supervisory Board of CEWE COLOR Holding AG Achieved market leadership in Germany Hubert Rothärmel � 1968 Joined CEWE COLOR � 1973 Co-partner and Manager � 1992 – 2002 Chairman of the Board of Management of CEWE COLOR Holding AG � 1998 - 2004 Chairman of the Board of Management of the Neumüller CEWE COLOR Foundation � Since 2002 Chairman of the Supervisory Board of CEWE COLOR Holding AG European expansion
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Factbook CEWE COLOR April 2012
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Agenda Page 3 1. Company portrait 2
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This is CEWE COLOR (2) The Online P
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Photo servicer for retailers � Ph
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Corporate structure of the CEWE COL
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2012 corporate structure � 13 pro
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Industrial production plants Substa
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Centralised IT infrastructure Olden
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Digital photos - ordered in a store
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CEWE COMBI PHOTO KIOSK Orders in th
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Digital photos - ordered online CEW
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CEWE COLOR digital photos total Int
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New product innovation ► Huge tre
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Wall decoration ► Photo canvases
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Photo calendars Desk-top calendar W
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Photo greeting cards Seite 31 Page
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Photo greeting cards Page 33 Christ
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Disney designs In cooperation with
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CEWE PHOTOBOOK ► Widest range: ph
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CEWE SPECIAL-OCCASION PHOTOBOOKS Yo
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Commercial use for CEWE PHOTOBOOKS
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Awards ► Test winner and awards f
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Our aim � To continue to offer th
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CEWE COLOR is: � Cost leader �
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Two areas of competition � � Pa
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� Competition among print systems
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Agenda Page 53 1. Company portrait
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Digital camera diffusion process Ty
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Market players Agfa Photo Insolvent
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Reduction in capacity Number of ope
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Requirements for restructuring resu
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Investments in digital capacities I
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Important milestones in the transfo
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Investments in digital printers Pag
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Investments in industrial book bind
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Internet sales innovation Example:
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Photo gift articles Mousepad Teddy
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Wall decoration XXL poster with pos
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Photo greeting cards Page 77 Home-m
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Disney designs In cooperation with
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CEWE PHOTOBOOK ► Widest range: ph
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CEWE SPECIAL-OCCASION PHOTOBOOKS Yo
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Commercial use for CEWE PHOTOBOOKS
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Brand presentation in stores 4 Page
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Search engine marketing for the bra
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Brand communication on TV 4 Page 95
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Brand communication on TV 4 Page 97
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Brand communication at 12 airports
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Brand communication at 12 airports
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Online printing for commercial use
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References POINT CONSULTING CONSULT
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Viaprinto presentation at digi:medi
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Customer satisfaction Page 109 soft
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Would you recommend viaprinto? Page
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Core measures in the analogue/digit
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CEWE COLOR digital photos total Int
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Market leadership in photofinishing
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2010 Best Innovator Award Page 123
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CEWE COLOR results since 1998 1. EB
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Highlights 2011 Results 2011 Target
Page 129 and 130: Photos total by quarter Seasonal di
Page 131 and 132: Value of photos Q1-Q4 Photos total
Page 133 and 134: Shares of sales by quarter Seasonal
Page 135 and 136: EBIT before restructuring by quarte
Page 137 and 138: Balance Sheet data Assets Long-term
Page 139 and 140: ROCE EBIT in Euro millions 14.3 12.
Page 141 and 142: Outlook 2012 Target Change 2011 Pho
Page 143 and 144: Recent representative survey by for
Page 145 and 146: Market position � Technological l
Page 147 and 148: CEWE COLOR digital photos total Int
Page 149 and 150: Market leadership in photofinishing
Page 151 and 152: Online printing for commercial use
Page 153 and 154: References POINT CONSULTING CONSULT
Page 155 and 156: Viaprinto presentation at digi:medi
Page 157 and 158: Customer satisfaction Page 157 soft
Page 159 and 160: Would you recommend viaprinto? Page
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Page 165 and 166: CEWE COLOR competence base Web-to-p
Page 167 and 168: Growth in revenue for various produ
Page 169 and 170: Agenda Page 169 1. Company portrait
Page 171 and 172: Trade volume Average number of trad
Page 173 and 174: Dividend Page 173 in EUR 0.60 1.20
Page 175 and 176: Analysts' opinions on CEWE Page 175
Page 177 and 178: Sustainability aspects Page 177 Cor
Page 179: Agenda Page 179 1. Company portrait
Page 183 and 184: Board of Management and Management
Page 185 and 186: IR contact Page 185 Axel Weber Head
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CEWE COLOR is

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