The 2nd HPD report - Health Policy Monitor
The 2nd HPD report - Health Policy Monitor
The 2nd HPD report - Health Policy Monitor
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Public Visibility<br />
Impact<br />
Transferability<br />
New Zealand: Direct-to-consumer advertising of prescription<br />
medicines<br />
In February 2003, a group of leading general practitioners prepared<br />
a <strong>report</strong> on direct-to-consumer advertising (DTCA) and<br />
presented it to the government. <strong>The</strong> flash point: Patients increasingly<br />
pressured their physicians to prescribe so-called “life-style<br />
pharmaceuticals,” such as drugs against obesity or male impotence.<br />
Data show that expenditure on these drugs has increased<br />
quite significantly.<br />
Idea<br />
Pilot<br />
<strong>Policy</strong> Paper<br />
Legislation<br />
Adoption<br />
Evaluation<br />
Change<br />
However, there is little likelihood that this <strong>report</strong> will trigger<br />
any relevant response. When the DTCA policy was reviewed in<br />
2000/2001, public consultations showed a slight majority in<br />
favor of DTCA. <strong>The</strong>refore the government did not modify its policy.<br />
Instead, it encouraged the pharmaceutical industry to<br />
strengthen its rules and Code of Practice.<br />
Except for the US, New Zealand is the only country in the<br />
world allowing direct-to-consumer advertising of prescription<br />
medicines. <strong>The</strong> European Parliament recently rejected a proposal<br />
that would have paved the way for DTCA in Europe.<br />
66<br />
Sources and further reading:<br />
www.chmeds.ac.nz/<strong>report</strong>.pdf<br />
www.pharmac.govt.nz/pdf/150903a.pdf<br />
www.pharmac.govt.nz/stat.asp<br />
www.rmianz.co.nz/html/views/gpweek/2003/100903.htm