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Untitled - China Europe International Business School

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Organization of the logistic chain in the Chinese international trade<br />

I. INTRODUCTION<br />

The continuous growth of international trade between <strong>China</strong> and <strong>Europe</strong> has boosted the volume of<br />

containerized cargo directed to <strong>Europe</strong> and thereby the need of logistic services and transportation<br />

infrastructures both in <strong>China</strong> and <strong>Europe</strong>.<br />

In addition, shippers in <strong>China</strong> have to deal with increasing requirements and expectations coming from<br />

more demanding <strong>Europe</strong>an markets as well as with the need to achieve more cost-efficient logistic<br />

chains to maintain the profitability of product manufacturing or sourcing in <strong>China</strong>. On the other hand,<br />

logistic and transport operators are becoming global not only in their geographical scope but also in the<br />

range of services they provide.<br />

This rapidly evolving scenario where inter-dependencies between players are growing as fast as<br />

competition between them, is however constraint to go towards a scenario of collaboration to achieve<br />

together a more reliable, fast, cost-efficient and integrated logistic chain that supports the flow of goods<br />

between <strong>China</strong> and <strong>Europe</strong>.<br />

The Port of Barcelona Chair of Logistics in CEIBS has been engaged to conduct a research to explore<br />

the organization of the logistic chain in the Chinese international trade with <strong>Europe</strong>. The results are<br />

aimed to:<br />

� Provide a general overview of the logistic industry in <strong>China</strong> and specifically of the hinterland of<br />

Shanghai.<br />

� Identify the major export flows from <strong>China</strong> to <strong>Europe</strong> and the main industries and companies<br />

involved.<br />

� Portray the decision-making stages along the logistic chain and the criteria involved. Identify the<br />

major players and how their own evolving scenario are impacting the structure and operating of<br />

the logistic chain.<br />

To achieve this knowledge, both a qualitative and a quantitative research have been accomplished<br />

through:<br />

� Secondary research and related conferences attendance<br />

� 17 personal in-depth interviews with key players, shippers and logistic and transport<br />

operators,<br />

� A survey plus a phone interview has been conducted to 14 companies manufacturing in or<br />

sourcing from <strong>China</strong> and with important <strong>Europe</strong>an markets. Many more companies have<br />

been approached but discarded because they didn’t meet the requirements.<br />

CEIBS Port of Barcelona Chair of Logistics 2

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