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MOVE - Moderation and Visualization for Group ... - INSPIRATION

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■ is not a ‘magic tool box‘ of elements <strong>and</strong><br />

techniques. It is a process of cooperation <strong>and</strong><br />

participation <strong>and</strong> depends on the mentality,<br />

on the attitudes <strong>and</strong> behaviors of the persons<br />

involved in the group process<br />

■ is not a closed package. Instead, its elements<br />

<strong>and</strong> instruments are open to variation <strong>and</strong><br />

adaptation<br />

■ is not a list of ready-made recipes <strong>and</strong><br />

answers. Applying it will challenge your<br />

creativity to find new <strong>for</strong>ms, <strong>and</strong> to search <strong>for</strong><br />

new ways.<br />

The <strong>MOVE</strong> approach evolved out of the need to<br />

find training approaches <strong>for</strong> involving each<br />

participant in the working process of group<br />

events, getting results understood, respected <strong>and</strong><br />

agreed upon. It is based on scientific findings,<br />

while integrating different sources <strong>and</strong> being<br />

adapted to the needs of international <strong>and</strong><br />

intercultural training <strong>and</strong> learning. In addition, it<br />

combines technical elements such as visualization<br />

with developmental conceptual elements<br />

like participation <strong>and</strong> cooperation <strong>and</strong> takes the<br />

human element, its senses, capacities <strong>and</strong><br />

potentials into account. Contents are treated<br />

holistically in a cognitive, affective <strong>and</strong> practical<br />

way, addressing head, heart <strong>and</strong> h<strong>and</strong>.<br />

For example, a conclusion or insight such as<br />

“cooperation is a more efficient group behavior<br />

than competition” can be reached in various<br />

ways. You may read about or listen to a rational<br />

explanation which appeals to your cognitive<br />

dimension. You may engage in a game or role<br />

play which leads you into emotional contact with<br />

others <strong>and</strong> opens affective doors to the same<br />

conclusion. Also, you may get involved in a<br />

practical exercise that teaches you a lesson<br />

through learning by doing. As a moderator, you<br />

may either select one of those learning modes to<br />

22<br />

HEAD<br />

HEAD<br />

Cognitive dimension<br />

to to know<br />

know<br />

reach the intended learning objective or you can<br />

combine them so they rein<strong>for</strong>ce each other.<br />

The ‘Head-Heart-H<strong>and</strong>’ trilogy in achieving<br />

learning objectives is very similar to designing<br />

an effective communication or social marketing<br />

strategy. First, you analyze the knowledge,<br />

attitudes <strong>and</strong> practices of your target audience<br />

because you would like to identify what the<br />

people you want to reach know, feel <strong>and</strong> do about<br />

the subject matter of your message. Later, this socalled<br />

KAP Analysis helps you to <strong>for</strong>mulate<br />

messages <strong>and</strong> select media or communication<br />

channels in a way that appeals to the cognitive,<br />

affective <strong>and</strong> psycho-motoric dimension of<br />

your target group most appropriately (see<br />

Oepen 2000).<br />

HEART<br />

HEART<br />

Affective dimension<br />

to to feel<br />

feel<br />

HAND<br />

HAND<br />

Psycho-motoric<br />

dimension to to do<br />

do

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