Annual Report 2010 - Baltika Breweries

Main Events of 2010
July
July 9 th the Baltika No. 8 Wheat, Baltika No. 4 Original and Baltika No. 6 Porter beer brands
were awarded medals at the International Beer Challenge.
July 11 th Baltika beer brands received seven medals at the ХII Big Moscow Beer Festival.
July 28 th the Baltika No. 6 Porter beer brand received the title “Europe’s Best Baltic Porter”
at the World Beer Awards.
August
August 2 nd the Company started exporting beer to Mexico and Brazil.
August 17 th the process of integrating the Company’s subsidiary, Baltika-Almaty LLC and
DERBES Brewery Ltd (Carlsberg Group) in Kazakhstan was completed.
August 26 th a decision on paying interim dividends for H1 2010 was made at the Extraordinary
General Shareholders Meeting, which was held in absentia.
September
September 13 th the first bottling of the Siberian Cask Classic beer brand took place at the Baltika-
Novosibirsk production facility.
October
October 12 th the Company won “The Best HR Project-2010” contest in “The Best Innovative
Project” category for successfully implementing employee development programs.
October 26 th the production of Old Bobby premium beer was launched.
October 27 th the Company was awarded the “Save Energy” National Prize from the Moscow
government in “The Best Energy Saving Project of the Year” category.
November
In November, a biological gas installation was commissioned at the Baltika-Yaroslavl
production facility.
November 2 nd the Company received an award in “The Supplier of St. Petersburg” contest
organized by the St. Petersburg government for its contribution to developing the
consumer market.
November 10 th Baltika No. 3 Classic, Baltika No. 7 Export and Tuborg Green were awarded the Top
Prize at the Russian “Good of the Year” contest.
November 11 th the Company’s Baltika No. 4 Original was awarded the Gold Medal at the
European Beer Stars Awards contest for the third time.
November 15 th the Company signed license agreements with companies of Carlsberg Group for
promoting, selling and distributing Baltika beer in Lithuania, Latvia and Estonia.
November 25 th the Company won the PEOPLE INVESTOR Grand Prix in the “HR Management”
category.
December
December 1 st the Company entered a new segment of the natural malt-based non-alcoholic
beverages market, launching production of Baltika No. 0 Apple, Baltika No. 0 Grain,
Baltika No. 0 Ginger and Baltika No. 0 Lemon for export markets.
December 9 th the Eve peach flavored brand was launched.
December 13 th for the fifth time, the Baltika brand became one of the top three brands in price ratings
prepared by the Interbrand international agency.
In December, Baltika brand was recognized by Forbes Magazine as one of Russia’s
ten most dynamic brands.
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