Annual Report 2010 - Baltika Breweries

Corporate Social Responsibility
Earth Hour
For two years now, employees of all of Baltika’s
breweries from St. Petersburg to Khabarovsk
have been involved in Earth Hour, a World
Wildlife Fund awareness campaign. The
international campaign is aimed at attracting
public attention to the issues of global warming
and climate change. During this event,
supporters abstain from using electricity for one
hour to reduce greenhouse gas emissions.
Campaigns Involving City Residents
Not only does Baltika fund large-scale
environmental programs, such as constructing
treatment plants and using alternative energy
sources, but it also hosts environmental
awareness campaigns for city residents —
enabling them to contribute to environmental
improvement and to upgrade living standards.
In 2010, Rostov-on-Don held its fourth social
contest for the best yard improvement plan “My
Favorite Yard.” Participants cleaned city yards
and participated in the voluntary clean-up of the
Chukovsky City Park. Baltika’s Chelyabinsk
branch participated in the city target program
“Yard-2010” to develop children’s playgrounds
around the city. Forty young apple trees
were planted in the Krasnoyarsk City Park
to commemorate the 135 th anniversary of the
Company’s brewery in Krasnoyarsk. Chelyabinsk
holds a regular campaign to remove trash from
the Miass River — volunteers and professional
divers cleaned up the river bed and its
embankments. Garbage bins designed by the
Company’s employees and students from the
city’s Institutes of Architecture were installed
in Novosibirsk’s Zayeltsovsky Park as part of the
“Clean City Park” program. In Yaroslavl, the
Company sponsored the city contest “Yaroslavl
in Flowers” to commemorate the city’s 1,000 th
anniversary.
“Zhivoy Ruchey to Wildlife”
In August and September of 2010, the
Zhivoy Ruchey (Life Spring) water brand
hosted an environmental campaign in six
Russian cities. More than 420 volunteers
participated in the campaign and cleaned the
banks of water reservoirs in Moscow, Yaroslavl,
Voronezh, St. Petersburg, Rostov-on-Don and
Samara. Approximately 120 tons of trash were
collected and removed.
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