Annual Report 2010 - Baltika Breweries

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20 Baltika Breweries | Annual report 2010 Žatecký Gus Žatecký Gus, a successful new mainstream brand which was first produced in 2009, was complemented by Žatecký Gus Černý in May. This dark beer is brewed using select light, caramel and black malt according to the best Czech brewing traditions. 2010 was marked by the rapid development of corporate activities in producing non-beer brands. A record number of different drinks entered the market. Zhivoy Ruchey In the end of April, Zhivoy Ruchey (Life Spring) carbonated and noncarbonated drinking water appeared on the market in the European part of Russia. The water is taken from a 80-meters artesian well in Yaroslavl. The water preserves its natural mineralization during treatment. Khlebny Krai A new sort of the successful Khlebny Krai kvass (which production began in 2009) also appeared on the market in April. The new Khlebny Krai 7 Grains contains 7 different cereals, ensuring the optimal content of useful ingredients. According to data presented by AC Nielsen, compared to 2009, the share of Khlebny Krai kvass on the kvass market grew 2.6 %, to reach 7.6 %.
Brand Portfolio The Company intends to further develop its brand portfolio to fully satisfy its consumers’ tastes and preferences. Crazy The sales of the Crazy carbonated soft drink (with cola, orange and lemon flavors) began in June. All three flavors are bottled in 0.5, 1 and 2 liter PET-bottles — the most popular packaging for such drinks. Somersby The Somersby apple cider — a premium segment novelty — was launched by the Company in the summer. The apple cider is produced under a license from the Carlsberg Group. Somersby is a successful European brand that is sold in Denmark, Sweden, Norway, Belgium and Finland. Somersby is a naturally low alcohol content (4.7 %) beverage brewed from apple juice. Key cities for Somersby sales are St. Petersburg and Moscow. 21
Page 3 and 4: Contents PRESIDENT’ STATEMENT . .
Page 5 and 6: President’s Statement Dear Ladies
Page 7 and 8: The Company in 2010 agencies, Balti
Page 9 and 10: Company’s Philosophy The Winning
Page 11 and 12: Main Events of 2010 July July 9 th
Page 13 and 14: Beer Market. The Company’s Positi
Page 19 and 20: Brand Portfolio Beer brands Super p
Page 21: Baltika No. 20 Jubilee Baltika No.
Page 25 and 26: Brand Portfolio Each of these award
Page 27 and 28: Financial Position In 2010, an unpr
Page 29 and 30: Financial Position Liquidity and ef
Page 31 and 32: Key Projects Logistics The Company
Page 33 and 34: Key Projects Quality Management Sys
Page 35 and 36: Key Projects Renovating Grain Stora
Page 37 and 38: Key Projects Professional Awards Th
Page 39 and 40: The Company’s philosophy is based
Page 41 and 42: Corporate Social Responsibility Lab
Page 43 and 44: Corporate Social Responsibility In
Page 45 and 46: Corporate Social Responsibility Ear
Page 47 and 48: Corporate Social Responsibility Com
Page 49 and 50: Taxes Corporate Social Responsibili
Page 51 and 52: Baltika adheres to best practice co
Page 53 and 54: Anton Artemiev President Governance
Page 55 and 56: Corporate Governance Decreasing cha
Page 57 and 58: Hans Kasper Madsen Born 1961, highe
Page 59 and 60: Corporate Governance The Audit Comm
Page 61 and 62: Corporate Governance Credit risk ma
Page 63 and 64: Securities Shares in Circulation Th
Page 65 and 66: Securities Dividend Policy The Comp
Page 67 and 68: Contents Independent Auditors’ Re
Page 69 and 70: Consolidated Statement of Financial
Page 71 and 72: Consolidated Statement of Comprehen
Page 73 and 74:
Consolidated Statement of Cash Flow
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Notes to the Consolidated Financial
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(ii) Interest rate risk Changes in
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2010 Corporate Transactions that ar
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Date and Approval Authority No Cont
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Date and Approval Authority No Cont
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Information for Shareholders and In
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Сontact Information To arrange a g
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Annual Report 2010 - Baltika Breweries

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