Annual Report 2010 - Baltika Breweries

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Baltika Breweries | Annual report 2010
The Culture of Responsible Drinking
In addition to the brewing history museum in Krasnoyarsk,
the Company opened a new museum at the
Baltika-St. Petersburg plant in 2010.
The opening ceremony for the Brewing History
Museum in St. Petersburg coincided with Baltika’s 20 th
anniversary on June 17 th , 2010. The Museum has six
main sections. Visitors can learn about the history
of brewing starting in Ancient Egypt and can take a look
at a Russian cabin and learn about Russian brewing
traditions and its role in peasants’ life. The section on
Russian brewing traditions reconstructs the atmosphere
of a St. Petersburg dive in the late 19 th – early 20 th century
(the Russian dive is a bar that sells porter). The display
includes a collection of decorative art objects, a unique
collection of beer bottles, brewers’ appliances and
one of Russia’s largest collections of hutter stoppers
manufactured in Germany more than 100 years ago
(which have a high historical and artistic value). The
Soviet period is represented by a traditional 1970s beer
tank. The contributions of the Carlsberg and the Jacobsen
family, founders of the Danish brewing industry, to the
development of the brewing industry, science and art are
represented in the section devoted to European brewing.
The museum exhibition includes the history of Baltika.
Visitors can see how the plant looked 20 years ago,
as well as the Company’s first labels, bottles and mugs.
In 2010, the Company hosted several photo shows
“Beer. 100 years of history in photographs” based on
photographs collected by the Museum. The Company
presented shows in special tents at the kvass and beer
festivals during the summer in different Russian cities,
as well as in local galleries and museums.
Charity and Sponsorship
For many years, Baltika has provided targeted charitable
and sponsorship support in all regions in which it is present.
In 2010, the Company contributed RUB 122 million
to charitable projects and important social events.
The Company’s public efforts are focused on funding
health and social protection projects and sponsoring city
celebration events.
The Company completed its largest charitable project
in 2010 in Yaroslavl — it funded the overhaul of the
regional children’s hospital to coincide with the City’s
1,000 th anniversary.
Under a long-term cooperation and support project
with Turner Children’s Orthopedic Research Institute,
Baltika funded the renovation of the Institute’s laboratory
department. Baltika sponsored the St. Petersburg
Children’s Hospice, the Mountain House of Hope
rehabilitation center, the
Tula Emergency Care Hospital
named after Vanykin and the
Chelyabinsk city social movement,
Iskorka, to help pediatric oncology
patients.
To commemorate the 65 th
anniversary of World War II
victory, Baltika paid special
attention to veterans. The Baltika-
Novosibirsk branch hosted
a gala concert for members
of the Novosibirsk Society
of Victims of the Leningrad Siege
“Blockadnik” and presented
gifts to all veterans. Targeted
social assistance was provided
to 400 veterans, invalids, war
participants and workers on the
home front. The Company funded
the reconstruction of the Main Line
of the Tula Defense Memorial.
The Company continues to provide
charitable support to local
sport clubs, including: Dynamo
volleyball club in Khabarovsk, the
Rostov-on-Don handball club,
the Yenisei Russian hockey club
in Krasnoyarsk and Sibselmash
in Novosibirsk.
The Company contributed
more than RUB 10 million
to supporting City Days and other
public events across Russia.
In 2010, Baltika funded City Days
in Khabarovsk, Krasnoyarsk,
Novosibirsk, Tula, Rostovon-Don
and the Leningrad
Regional Anniversary event
in Kingisepp. For many years,