15.02.2013 Views

Annual Report 2010 - Baltika Breweries

Annual Report 2010 - Baltika Breweries

Annual Report 2010 - Baltika Breweries

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

4<br />

<strong>Baltika</strong> <strong>Breweries</strong> | <strong>Annual</strong> report <strong>2010</strong><br />

The Company in <strong>2010</strong><br />

<strong>Baltika</strong> <strong>Breweries</strong> was founded<br />

in St. Petersburg in 1990. The use of modern<br />

equipment and advanced technologies and<br />

standards made the Company a top quality<br />

producer. The Company became the leader<br />

in the Russian beer market in 1996 and<br />

has held this title ever since.<br />

Throughout its 20-year history, the Company<br />

has achieved dynamic growth by acquiring<br />

production facilities, commissioning new<br />

ones, expanding and upgrading existing<br />

facilities and broadening the Russian (as well<br />

as foreign) distribution networks. In 2006,<br />

<strong>Baltika</strong> <strong>Breweries</strong> merged with three large<br />

Russian beer producers — Vena, Pikra, and<br />

Yarpivo.<br />

Today, <strong>Baltika</strong> is the largest FMCG<br />

producer in Russia and Eastern Europe.<br />

The Company’s production facilities are<br />

located in 10 Russian cities, including:<br />

St. Petersburg, Yaroslavl, Tula, Voronezh,<br />

Rostov-on-Don, Samara, Chelyabinsk,<br />

Novosibirsk, Krasnoyarsk and Khabarovsk.<br />

In 2008, the Company purchased a brewery<br />

in Azerbaijan. The total production capacity<br />

of the facilities stands at 5.2 million<br />

hectoliters of beer per month.<br />

<strong>Baltika</strong> is the malt production leader among<br />

Russian and CIS breweries. To satisfy its<br />

malt demand, the Company built two of its<br />

own malting plants in Tula and Yaroslavl.<br />

The facilities capacity of each of these<br />

malting plants stands at 105 thousand<br />

tons per annum. The Company also owns<br />

a 30 % share in the Malt Plant Soufflet<br />

St. Petersburg CJSC (with a production<br />

capacity of 110 thousand tons per annum).<br />

In addition, the Company is developing<br />

its own agricultural project, which is being<br />

implemented in eight Russian regions.<br />

The Company’s diverse brand portfolio<br />

meets the needs of the most demanding<br />

consumers. In addition to <strong>Baltika</strong>, which<br />

is the key brand, the product range includes<br />

more than 40 beer, low alcohol and nonalcoholic<br />

brands on both a national and<br />

regional scale, including: Arsenalnoe,<br />

Nevskoe, Yarpivo, Tuborg, Carlsberg,<br />

Kronenbourg 1664 beers, Somersby<br />

cider, Zhivoy Ruchey drinking water,<br />

Khlebny Krai kvass and Crazy lemonade.<br />

According to data compiled by the<br />

Canadean and Euromonitor international<br />

<strong>2010</strong> marked<br />

the Company’s<br />

20 th anniversary.

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!