Annual Report 2010 - Baltika Breweries

20
Baltika Breweries | Annual report 2010
Žatecký Gus
Žatecký Gus, a successful
new mainstream brand which
was first produced in 2009,
was complemented by
Žatecký Gus Černý in May.
This dark beer is brewed
using select light, caramel and
black malt according to the
best Czech brewing traditions.
2010 was marked by the rapid development
of corporate activities in producing non-beer brands.
A record number of different drinks entered the market.
Zhivoy Ruchey
In the end of April, Zhivoy
Ruchey (Life Spring)
carbonated and noncarbonated
drinking water
appeared on the market in the
European part of Russia. The
water is taken from a 80-meters
artesian well in Yaroslavl. The
water preserves its natural
mineralization during treatment.
Khlebny Krai
A new sort of the successful Khlebny
Krai kvass (which production
began in 2009) also appeared on the
market in April. The new Khlebny
Krai 7 Grains contains 7 different
cereals, ensuring the optimal
content of useful ingredients.
According to data presented by
AC Nielsen, compared to 2009, the
share of Khlebny Krai kvass on the
kvass market grew 2.6 %, to reach
7.6 %.