Annual Report 2010 - Baltika Breweries
Annual Report 2010 - Baltika Breweries
Annual Report 2010 - Baltika Breweries
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
<strong>Baltika</strong> No. 20 Jubilee<br />
<strong>Baltika</strong> No. 20 Jubilee<br />
was developed to commemorate<br />
the Company’s 20 th anniversary.<br />
This brand is meant for sale only<br />
during <strong>2010</strong>. Using numerous<br />
aromatic malts resulted in a unique<br />
light lager taste.<br />
Brand Portfolio<br />
In <strong>2010</strong>, the Company continued to actively develop its portfolio, adding numerous new products.<br />
This enabled the Company not only to preserve but also to strengthen its leadership across all<br />
price segments, including entering new market niches.<br />
The Company also developed on its economy brands. During the year, the brand portfolio<br />
was strengthened with the additions of: Arsenalnoe Gold, Bolshaya Kruzhka Yachmennoye<br />
Bochkovoye (King-Size Mug Barley Draught), Sibirsky Bochonok Zhivoe (Siberian Cask Live) and<br />
Uralsky Master Ledyanoe (Ural Master Ice).<br />
Nevskoe Imperial<br />
The package design for all<br />
brands that fall under the<br />
Nevskoe premium brand<br />
line-up was modified in the<br />
beginning of May, and a new sort<br />
Nevskoe Imperial was launched.<br />
Old Bobby<br />
In the fall, the premium portfolio<br />
was complemented by the<br />
addition of the Old Bobby brand,<br />
which is brewed according<br />
to traditional English recipes.<br />
The brand includes two types<br />
of beer — Ale and Lager —<br />
which are bottled in special pint<br />
bottles.<br />
19
Change language