Annual Report 2010 - Baltika Breweries

6
Baltika Breweries | Annual report 2010
Our mission: why we exist
Our mission is the basis for our Company’s philosophy, which reflects our purpose and governs our
Company’s existence.
We create high quality products and develop a culture of responsible beer consumption to bring people
joy and pleasure from socializing.
Our Vision: what we would like to be
Our vision is an orientation point for the Company’s development.
We strive to be the benchmark for the brewing industry, the company setting standards and being
a reference point for breweries all over the world.
For us, being the benchmark means being the leader in three areas: the best brands, the best team,
and the best results.
The best brands: we are market leaders thanks to our strong brands which people choose not
only based on their preferences or possibilities, but also because of their attitude towards our
Company.
The best team: in our Company, highly trained professional specialists cooperate effectively and
achieve the best results in every area.
The best results: Company operates with the highest and most consistent operational profitability
among the largest brewing companies in the world.
Our objectives and strategies: what we are striving for
Our Company’s objectives are the concrete results that we hope to achieve.
Our strategy is the means to achieve the objectives.
Objectives:
To bring the Baltika brand
to the leading positions in the
world.
To increase Baltika’s share
in the Russian beer market
while maintaining high
profitability and the high
quality of our products.
Strategy:
A focus on creating powerful brands, premiumisation, and
innovation.
Leadership in all market segments, regions, and sales
channels.
Maintaining the high quality of our products and the high
level of service.
Constant development of competencies and
professionalism of our employees.
Increasing the efficiency of our business processes along
with operational excellence.
The search for additional sources for profit growth via:
• the widening of sales geography;
• the development of related directions.